All posts by Gideon

Joe Browns Meadowhall

Joe’s First Fabulous Brick-and-Mortar Store: Launch Day Event!

We are so thrilled to announce the official opening of Joe’s first store. The ability to see, touch, feel and try our products is now easier than ever!

Joe Browns Store

Doors opened at 10 a.m Thursday 2nd November at Meadowhall shopping centre, and in true “Joe” style the day was jam-packed with lots of fun and free goodies!

We had to start the day right of course, with complimentary breakfast (courtesy of Koffeke) to get us prepared for the busy day’s events.


The day consisted of a variety of entertainment including; music, food, catwalks and competitions. Local acoustic band, The Squires, set a feel-good upbeat vibe throughout the day, while a collaboration of stores in Meadowhall provided us with scrumptious treats.

Our very own custom-made mocktail presented by The Botanist was served with dry ice steaming off the tray. “The spirit of Joe Browns” was incredibly tasty and unusual! Definitely one of our highlights.

From goody bags to our “pick a button” competition the opportunity to grab a prize was high. Customers had a chance to win vouchers to spend in-store or online at Joe Browns, starting from £5 up to a whopping £100!

It was great to see so many chirpy faces and great energy bringing our store to life. We really got to see the humorous and fun side of Joe’s staff! After all, you have to “love the life you live, live the life you love”.


We are so pleased with the best of both worlds approach- online and physical (turns out we are in great company… if Amazon can do it, we can too!). Thanks for all the continued support we hope to see you (in the flesh) soon!

For more details and pictures, visit our store page!

St Patricks at Joe Browns

Paddy Browns!


As you’ll know, today is St Patrick’s Day and the craic is mighty in the Joe Brown’s office, especially over in the merchandising department where James McDonnell, our Irish merchandiser is feeling very at home today!



With Irish stew, decorations and some sham-rock n’ roll tunes, the only thing missing is some Guinness… However, nobody’s questioned what’s in his Jameson’s cup!



So, a very happy St Patrick’s Day to all those celebrating it today and nursing their hangovers tomorrow morning!