Tag Archives: AW14

AW14 Menswear Collection

Adele our menswear buyer reveals all about the new Autumn range

 

I’m really proud of how the collection has turned out this season and I really believe it underpins the Joe Browns ‘love life’ attitude, with something to fit every man’s needs, combining all the best things in life!

 

Why follow trends when you can set your own? If you’re sick of wearing the same old boring clothing then don’t worry – the new collection has it all covered off.

 

Based on all our favourite pastimes – we just love the freedom of bikes, music and the great outdoors  -you’ll find the range has a bit of something for all life’s adventures.

 

It’s full of timeless clothing for real men – with an eclectic mix of relaxed tailoring and comfortable casuals – all with the usual Joe Browns twists, including quirky prints and great detailing

 

Many items have a slightly ‘lived in’ feel, giving you great versatility to easily dress items up or down.  The ‘washed and worn’ element is great for a relaxed, confident feel – great for a chilled-out occasion.

 

You’ll find great contrasting styling in our tailoring that simply oozes personality. Check out the Mix it Up Blazer, £89.95 and matching waistcoat, £42.95 for a really smart tweed fabric with a fabulous blue check and a fun contrast lining.

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We’ve also introduced some true English eccentric touches such as mix and match buttons and trims, as well as funky pull out linings into our blazer pockets in quirky, fun fabrics – so now there’s no need to buy a handkerchief when you’ve got one already built in!

 

There’s a grungy element to parts of our collection too with the introduction of some really rich fabrics and genuine leathers which also add a touch of attitude.

 

Finally take a look at the tees – we’ve some great bike-themed styles and Steve McQueen, Che Guevara and Bob Marley even make a guest appearance this season!

 

Choosing a couple of my favourite items from the collection was really hard (as I of course love it all 🙂 ), but, if pushed, I‘d have to single out the new Complete The Look Blazer (£79.95) which gives our humble blazer a funky twist. For the maximum in versatility, the knitted insert collar is detachable, so it’s perfect for dressing up or down. I also love our Cut About Check Shirt (£39.95). It’s extremely wearable and will carry you through the seasons and there’s certainly nothing dull about it – it’s a great key item for livening up your winter wardrobe! (And bound to stir up some comments from the lads down the pub!).

 

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Joe Browns isn’t just about clothing it’s about attitude, an attitude towards how you live your life. We wanted to create something special something that allows you to make the most of your passions, living a free and fun-filled life.  Hopefully we’ve achieved this in Autumn 2014.

 

Adele, Head of Menswear

 

Watch our menswear video:

 

Here’s a few behind the scenes shots, on location at Dalby Forest situated on the southern slopes of the North York Moors. (We like to keep it local!)

 

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Shangri-La!

For all you lovers of all things bright and colourful, we have just the thing for you! Say hello to Shangri-la – complete with the flavours of a bold bright mystical land, brimming with colour and radiating the wonderful exotic orient. Free spirited, intriguing, stunning! This collection is jam- packed with South East Asian opulence and we sent Caroline from our buying team to visit this magical place, gathering inspiration (here’s some snaps) taking in all the sights, sounds and smells to then weave through our new collection. The result? An eclectic zing of fresh lime and vibrant pink, contrasting with earthy, deeper tones of midnight teal, faded berry and buddha blue – wow!

 

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The unconformity of this colour palette is super fun, exploding with the vibrancy and diversity of South Asian celebration and culture. This collection incorporates a range of classic East Asian motifs, unique hand drawn designs, clashing mosaic scarf prints, and of course there’s plenty of Joe Browns twists including fun detailing and fabulous quality additions.

 

This is a truly quirky collection full of adventure and fun, for those who dare to be different! It’s a great way to express your love for travel, your individuality and your lust for life through your clothing! The vibrant fabrics and unique patterns are wonderfully courageous, and the silhouettes, shapes and mix and match designs mean there’s something to suit every body shape! From authentic textured knits to bright separates, playful prints and really vivid timeless pieces, we have a little bit of something special to suit everyone’s needs and budgets!

 

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Watch our Shangri-la video:

 

Our Personal Favourites…

“My Shangri-la favourite has to be the utterly unique Shangri la tunic, as worn this week by the lovely Rebecca Wheatley on The Wright Stuff. (See pic) Its vivid colour palette blends perfectly with the more earthy tones and bright splashes of crimson and the unique design was inspired by the striking Himalayan landscape, creating a fabulously eclectic jersey tunic. For an affordable £29.95 this is a fabulous piece that you won’t find on the high street. Dress it up with some of our beautiful basic leggings and a statement necklace for a nice meal or drinks. Alternatively dress it down with a classic pair of our Boot Cut Beauty Denim Jeans at and Suede Summertime boots. No matter how you style your utterly unique Shangri-la tunic you’re bound to be complimented on its unique array of contrasting fabrics and fabulous Joe Browns detailing in the form of a cute love heart button and colourful embroidery.” Holly, Marketing Department

 

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“After being lucky enough to travel around South East Asia, and creating this season’s Shangri-la theme, I would have to pick the Unique Utopian Dress in Multi £39.95 as my favourite piece from this collection. The dazzling print itself was inspired by the tropical fauna which I saw on my travels. This dress certainly has the feel good factor, with the use of bright tropical colours and print, it is the epitome of Shangri-la, and can be easily dressed up with our Fun and Fabulous Heels £34.95 on a night out. Alternatively, dress it down through the day with a pair of our Beautiful Corsage Wedge Boots £44.95 and our Super Springy Scarf at £14.95 for a look that will carry you right through autumn/winter. It’s definitely worth spending that little bit more to create such a diverse, timeless look” Caroline, Buying Department

 

Dressed Up

 

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Dressed Down

 

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Get involved – Tell us your favourite Shangri-la piece!

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A Right Royal Invitation!

Joe Brown’s regally invites to you to indulge in our fabulous new Sovereignty Collection,full of wonderfully British brocade, gorgeous jacquards and stunning flocked fabrics!

 

The height of all things luxurious, this BRAND NEW range is bound to make you feel like royalty.  So for all you Kate Middleton lovers out there (like me!) our opulent English heritage styles, fabrics and detailing are as close as it gets without breaking the bank!

 

Caroline from our buying department explains:

 

The colour palette is inspired by our well-loved royals and their decadent clothing; the wonderfully regal colours hark to the crown jewels, beautiful royal red velvet trains, and stunning regal room settings. Rich ruby reds make a huge impact throughout the collection, and I love the gold highlighting which gives our clothing a true regal feel.

 

But we don’t stop there; we have also steered away a little from our British roots and added a touch of French Renaissance – as if we couldn’t get any more chic!  Weaving through soft rose pinks, and vintage pastels, (which as a Joe Browns fan you will know have been a huge influence across the seasons), and I don’t believe this is a trend that’s going to fade!.”

 

This collection screams sophistication. Just when you thought that last season’s Joe Browns unique Herringbone Jacket couldn’t get any more remarkable, say hello to our Terrific Tailored Blazer (£59.95) with new fabulous additions including a beautiful silk floral lining and quirky heritage buttons. This, teamed with our Heritage Waistcoat (£34.95) will make you feel like a true English eccentric!

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With marvellous Joe Browns detailing, there’s nothing not to love! But if you’re not a fan of tailoring, there’s always our delightful Enthralling Entrance Top (£29.95) – this dress will certainly make an impact! With an intricate mix of emerald green and ivory embellishments this design is not only breathtakingly beautiful it’s also figure flattering and unique, giving you a classic English look.

 

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I don’t know about you, but every year I take on the enormous task of trying to find the perfect winter coat. Well look no further – Joe Browns have a treat in store for you! We have a gorgeous range of figure flattering, winter coats, that are not only fabulous – but unique and cosy too!

 

Watch our Sovereignty video:

 

Caroline from our buying department expresses her love:

“I can’t wait for you to see the stunning range of coats we have for you this season.  After the success of last year’s collection, I didn’t think our designs could get any better! But I’m really proud of this year’s regal designs oozing luxury and opulence! My favourite has to be the Perfect Patch Coat (£74.95), inspired by the stunning rugs we found in the Marrakesh souks. With its timeless design and superb quality fabric, I would get your hands on it now, as I have a feeling this is going to fly off the shelves!”

 

So why not get your duchess on? And shop our elegant sovereignty collection right now!

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Live it Up – the lyrical version!

To celebrate the launch of our new ’Live it Up’ campaign – here’s a verse that we think says it all!

 

Live it up, don’t tone it down,
Smile a lot – and ditch the frown

 

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Think about life’s happy things
It lifts you up – it gives you wings!

 

Parties with friends – good food, great times
A week away – and hot sunshine

 

A glorious meal you cooked yourself
A toast to freedom and good health!

 

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Your favourite tunes – playing full throttle
A good old dance – with the help of a bottle!

 

A lick from the dog, a cuddle with the mog
A lovely compliment, an impromptu snog!

 

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A night off chores, that weight target hit,
A brand new outfit (and feeling quite fit!)

 

A ride on the bike, hair in the breeze
A new adventure, and a bloody good sneeze!

 

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Just take a sec to think about…..
What lifts you up?  What makes you shout…
‘I love my life, and all I’ve done’,
Let’s ‘live it up’ and have some fun!!

 

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A Sneak Preview Of Our Preview!

The new Joe browns Autumn / Winter range will be hitting your screens and door mats soon, and in preparation for the big launch, we have just carried out our latest shoot at the Beautiful Broughton Hall, near Skipton in Yorkshire.

 

It’s beautiful Yorkshire Dales location and sumptuous sixteenth century stately home environment made it the perfect setting to photograph our new ‘Sovereignty’ themed range – packed with rich, beautiful colours, fabulous embellishments, luxurious fabrics and tailored shapes (that’s the range of course but the house wasn’t bad either!).

 

Now I can’t give too much away at this point – you’ll just have to wait and see – but I must say I think it is one of our best ever collections and is well worth waiting for!

 

So I pulled up outside the main entrance – after a beautiful drive through the Yorkshire countryside. Surrounded by fields full of sheep, stunning greenery and just outside the historic market town of Skipton – there it was in all its glory…

 

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(It’s not surprising it was second in line for the filming of Downton Abbey a couple of years ago).

 

Once inside – it just got better and better…we were spoiled for choice of where to start shooting!

 

We had a quick recky round and eventually opted to start in the Red Drawing Room – complete with ornate wall coverings, intricately carved furniture and sumptuous fabrics and accessories.

 

This was just perfect as a backdrop for one of our favourite coats for the coming season – The Regal Coat, complete with luxurious velvet trims, flocking detail, devore fabrics, and feather corsage. And before you ask, no, sorry, … no matter how much you try and twist my arm, I can’t show you it right now, but take my word for it, you’ll want one and you’ll have to get in quick.

 

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Then it was on to the green drawing room – so rich and luxurious, I simply wanted to move in there and then. We had to reorganise a bit of the furniture– and when you know you’re moving things that are over 500 years old, it’s rather very strange feeling! Firstly because you begin to wonder just how many people have been in its presence over the centuries – and who they might have been (the house has been host to a great many famous names over the years) and secondly because you are scared to death of damaging something of immense value!

 

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The library was just perfect for our fabulous new Heritage Jacket and matching waistcoat – again simply stunning (the room and the suit!). It also gave us a fantastic backdrop to shoot some our fabulous new Lovely Leather Tassel Boots – these are our Footwear Buyer’s favourite – made from lovely, soft leather, with double zip detail and tasselled zip puller – they really are the perfect winter boot.

 

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Then we moved onto the Grand Dining Doom – and grand it certainly was! Painted a stunning sixteenth century regal green and packed to the rafters with fine paintings, elegant glassware and beautiful old carved furniture. This was the perfect backdrop for our enthralling entrance top – a stunning emerald green tunic, unmistakably Joe Browns with stunning detail and one of our beautiful trademark silhouettes.

 

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To finish off, we spent quite a bit of time wandering the corridors snapping images of what I can only describe as a totally eccentric mix of ornaments and trinkets – from the pair of brightly coloured parrots in the main entrance hall to the china cast of the queen in the library! So eclectic, and just sooo Joe Browns!

 

Watch out – Autumn Winter preview coming soon!

 

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We Had a Very Exciting Month At Joe Browns!

We showcased at Pure London, one of the UK’s biggest trade shows!



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For a few days, London Olympia plays host to some of the most innovative and interesting fashion brands in the UK and we were among them.

 

With a lot of preparation and hard work, we made our Joe Browns stand look amazing, all set up ready to showcase our strongest collections ever. From the minute the doors opened, we simply didn’t stop. Customers couldn’t get enough of our vibrant bright prints and unique styles.

 

It was hard work, long days and a lot of effort but the buzz and excitement generated was infectious. We will definitely be back for 2015, bigger and better than ever!

 

Emma Thaxter
Head of Wholesale

 

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