Tag Archives: Bikes

Our Triumphs Triumphed!

It was a roaring success for Black Beauty and our newly created Red Devil this weekend as both bikes stormed through the competition at a Triumph celebratory event.


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To mark 25 years of Hinckley Triumph, we sent Simon, Tony and Will from the office off to the Cobb and Jagger dealership in Shipley, our favourite store, to showcase our creations and be judged against other Triumphs from all over the county.


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The categories were split into the ages of the bikes, so Black Beauty was entered into the 2006 to 2010 age range and Red Devil from 2011 to present.


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After a customary bacon sandwich our guys left the bikes to their fate and eagerly awaited a phone call from the judges. They were told everyone who came to look at the bikes had commented on our two and to our delight both had won their categories as the best looking bikes!


Simon and Tony went back the following day to pick them up, along with their prize of Triumph 25th anniversary t-shirts and a few bottles of spitfire ale!


Both bikes have now automatically been entered into a national competition to be in with a chance of winning an exclusive Triumph factory tour with an overnight stay at the Hinckley Island hotel and an unforgettable dinner with Bruno Tagliaferri.


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Red Devil’s Creation

With our stunning new Bonneville T100 safely back in Leeds, it was time for the gritty work to begin customising and transforming her into the bike of our dreams.


So we were back down to the workshop. The bike was stripped of its light, indicators, screen, luggage rack and all the unwanted bits and pieces.




We shortened the rear sub frame, gave her new hand grips, indicators, headlight, tail light, powder coated hubs, knobbly tires (perfect for riding in the sand) a new sprocket cover and an awesome SC exhaust from Italy. Once she’s up and roaring, this beautiful piece of titanium should actually glow blue and spit flames (with the baffle out)!




As nice as the green was, it wasn’t giving us that oomph we were after – so in came the deep red paint.


We got to powder coating the hubs and spraying the tank and fenders. Now she was really beginning to take shape.




The last big job to do was the seat.  We wanted it much shorter and to go with the red it had to be black with cream piping.




We hope you’ll agree she looks pretty awesome…


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You might well be asking why the number 7 and actually there’s a couple of reasons. The number has always had a resonance with us at Joe Browns. The 7 wonders of the world and the 7 seas clearly link to our love of travel and then there’s the 7 deadly sins of course.  As bike enthusiasts, it’s  also our nod to the legendary Barry Sheene, British World Champion motorcycle racer, who always wore number 7.




You may even see the number popping up on some of our menswear pieces next season.


So next on our to-do list is to have some fun! We’ll be entering Red Devil into the Triumph’s Annual Dealer Open Day tomorrow (Saturday 23rd May). We’ll be sure to let you know how we get on.


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The Red Devil

After all the fun we had creating Black Beauty, our first Bonneville conversion, we were itching to create another, but in a different style and colour.


So after hours and hours of searching for the perfect donor bike (and after bidding on five and losing out) we eventually found this beauty down in London.




So it was down to Will from the office to hop on a train with a stash of cash and pick her up.


He was met in Hyde Park by Fabrice. Not only did his office overlook the Queen’s back garden he was also awesomely suave. Apparently Fabrice’s wife said he wasn’t using the bike enough so, luckily for us, had made him sell it. Will did spot a couple of other little gems in his garage though including a gorgeous vintage Vespa and a huge touring bike, so we’re sure he’ll get over it.


Will’s attention span isn’t the best, but surrounded by Rolls-Royces, Ferraris and Bentleys it must have taken some effort to focus on the task in hand… Oh yes our new challenge.


After a brief cash exchange, Will insisted that both Fabrice, he and Bonny had a quick photo (to show you guys). Will decided on resting the camera precariously on a car, let’s just say it wasn’t a Skoda! Risky!




Then Will was all set for a gruelling 6 hour trip up the A1 London to Leeds. The thought of a celebratory drink with the Joe Browns team and thinking of the endless possibilities of how to customise our new addition gave him a second wind and kept him from thinking about his aching backside on the ride home.


Come back to Joe’s blog on Friday to see her transformation!

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A perfect Day in Mexico

We’ll be honest – we’ve been getting a little jealous in the office that two insanely lucky people who win our #MeForMexico competition are going to be jetting off to (damn-even its nickname’s cool) ‘The Land of Enchantment’.


So we started dreaming up our perfect day in Mexico for when (not if, when) we get to go.






Get up early. We know – we all love a lay in, but come on people, the sun’s up and we’re in Mexico!

Head to Puerto Escondido, Oaxaca. It’s a low-key fishing village and port with a unpretentious beach that’s all about the waves.
It’s best for advanced surfers, but hey, if the waves get too crazy we can grab some breakfast at Carmen’s Cafecito – a buzzy breakfast spot serving pastries, juices and local specialities.







What better way to spend the afternoon then on an exhilarating scenic drive on the back of none other than our beautiful Bonnie (we’d have got her there somehow)! Purring our way up the windy mountain roads, we’d head towards a tiny café, recommended by some mates, for some authentic Mexican grub. At La Olita at the top of the hill of Avenida Las Brisas we’d devour some phenomenal tasting fish tacos, washed down with a cheeky Mezcal cocktail.







So we’ve surfed and enjoyed a ride – now it’s time to find some beats! For this we’re heading down to  under a set of shady palm trees on Marinero beach. Promoting ‘Blues, Beer and BBQ’ – this is the place to grab a plastic chair, dig our toes into the sand and dive into a rib dinner with the locals. Yes. Please.


What would your perfect day include?

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AW14 Menswear Collection

Adele our menswear buyer reveals all about the new Autumn range


I’m really proud of how the collection has turned out this season and I really believe it underpins the Joe Browns ‘love life’ attitude, with something to fit every man’s needs, combining all the best things in life!


Why follow trends when you can set your own? If you’re sick of wearing the same old boring clothing then don’t worry – the new collection has it all covered off.


Based on all our favourite pastimes – we just love the freedom of bikes, music and the great outdoors  -you’ll find the range has a bit of something for all life’s adventures.


It’s full of timeless clothing for real men – with an eclectic mix of relaxed tailoring and comfortable casuals – all with the usual Joe Browns twists, including quirky prints and great detailing


Many items have a slightly ‘lived in’ feel, giving you great versatility to easily dress items up or down.  The ‘washed and worn’ element is great for a relaxed, confident feel – great for a chilled-out occasion.


You’ll find great contrasting styling in our tailoring that simply oozes personality. Check out the Mix it Up Blazer, £89.95 and matching waistcoat, £42.95 for a really smart tweed fabric with a fabulous blue check and a fun contrast lining.

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We’ve also introduced some true English eccentric touches such as mix and match buttons and trims, as well as funky pull out linings into our blazer pockets in quirky, fun fabrics – so now there’s no need to buy a handkerchief when you’ve got one already built in!


There’s a grungy element to parts of our collection too with the introduction of some really rich fabrics and genuine leathers which also add a touch of attitude.


Finally take a look at the tees – we’ve some great bike-themed styles and Steve McQueen, Che Guevara and Bob Marley even make a guest appearance this season!


Choosing a couple of my favourite items from the collection was really hard (as I of course love it all 🙂 ), but, if pushed, I‘d have to single out the new Complete The Look Blazer (£79.95) which gives our humble blazer a funky twist. For the maximum in versatility, the knitted insert collar is detachable, so it’s perfect for dressing up or down. I also love our Cut About Check Shirt (£39.95). It’s extremely wearable and will carry you through the seasons and there’s certainly nothing dull about it – it’s a great key item for livening up your winter wardrobe! (And bound to stir up some comments from the lads down the pub!).


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Joe Browns isn’t just about clothing it’s about attitude, an attitude towards how you live your life. We wanted to create something special something that allows you to make the most of your passions, living a free and fun-filled life.  Hopefully we’ve achieved this in Autumn 2014.


Adele, Head of Menswear


Watch our menswear video:


Here’s a few behind the scenes shots, on location at Dalby Forest situated on the southern slopes of the North York Moors. (We like to keep it local!)


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Collecting The Triumph Bonneville

The time has finally arrived for us to collect our Triumph ‘Bonny’, for this very important mission we decided to send Will and Lou from the Joe Browns team. Here is Will’s tale of their adventure…


We arrived at Leeds station, collected our tickets, tucked into a bacon sandwich and made our way to Platform 3B. We hopped on the train (checking not once but twice that it was going to Carlisle) and found ourselves a good table. We must have been excited as neither of us commented on the impossibility of squeezing into a British Rail seat on a hot day dressed head to toe in leathers, biking boots and helmets…perhaps we should have taken the helmets off!




9.30am – A good time to take a few photos, call the guy selling the bike and make sure he is still meeting us at midday in Carlisle Station. Hmm no answer… not to worry.
9.45am – Hmm, no answer. Still, no worries.
10.15am – Time to consider he may not know we are coming today. Surprisingly, Lou was chilled but I couldn’t help thinking we may well be seeing the very same scenery on the train back to Leeds!
11.45am – Many calls back and forth to the boss (who was on holiday), plenty of detective work and finally we had another telephone number. We had some good news and some not so good news – unless we met the guy at 12.00 we would be travelling back to Leeds by train not bike!
11.55am – Grabbing helmets and tripping over our own feet we find the nearest Taxi for the fastest route to meet the Bonneville.




From here on it’s Will, Lou and the Bonneville back to Leeds.


Heading down the M6 the views are unbelievable and we continue to Devil’s Bridge for a traditional mug of biker’s tea and a bacon buttie. I find a spot to squeeze the Bonneville into and sit watching the bikes come and go. The Triumph really enjoys the twisty roads towards Skipton and before long we pull into home, enjoy a cool beer and wash the bike before barbecuing with the family,a perfect end to a truly exciting day.


Monday morning 7.30am and the Triumph’s sparkling when I get it out of the garage and it’s great fun filtering to work through the traffic (bit different to my Kawasaki!). When I arrive at work, the Triumph is welcomed in true celebrity style and this is where my adventure ends and the story begins for Joe Browns.

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Joe Browns’ “Bonny”

We are embarking on a new adventure! It involves a Triumph Bonneville that is definitely fuelled by passion.


A couple of questions that people always ask are:
One) why are we converting a motorbike when we are predominantly a clothing catalogue?
Two) why this bike?


Gosh – where do I start?? And how long have I got??!
I guess it goes back to following your passions and two of mine are motorbikes and unique design – so combining the two are really a dream come true.
I was first inspired by a bike I saw a little while ago in Sicily down in Siracusa. We got chatting to the owner who was called Giulio (pronounced ‘Hoolio’) and owned a bar and a bike conversion business – great guy and effortlessly cool.




Shortly after that I was at a fabric show in Paris and saw two bikes chained together around a tree outside a lovely Brasserie – both were amazing conversions but there was something really special about the Triumph – although it was amazing, I felt we could do one better, so after many many hours of researching, I finally bit the bullet and went to buy a basic Bonneville up in Carlisle with only 1400 miles on the clock.


I think the bike fits with our love of bikes, beats (music) and boards (surfing) and will sit so well with our men’s clothing ranges. Having a bike is a passport to freedom – the adventure and feelings of excitement are my drug of choice!
We chose a Triumph not only because it’s British, but because over the years this bike has become synonymous with some of the greatest style icons of our times, starting with McQueen.


It also fits so well with our clothing and general non-conformist views on life. This is our first bike design but we already have two more in the pipeline. All three are different, all three are totally unique and all three will have some epic adventures ahead of them!





Stay tuned to be part of the transformation!

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