Tag Archives: Boards

A perfect Day in Mexico

We’ll be honest – we’ve been getting a little jealous in the office that two insanely lucky people who win our #MeForMexico competition are going to be jetting off to (damn-even its nickname’s cool) ‘The Land of Enchantment’.


So we started dreaming up our perfect day in Mexico for when (not if, when) we get to go.






Get up early. We know – we all love a lay in, but come on people, the sun’s up and we’re in Mexico!

Head to Puerto Escondido, Oaxaca. It’s a low-key fishing village and port with a unpretentious beach that’s all about the waves.
It’s best for advanced surfers, but hey, if the waves get too crazy we can grab some breakfast at Carmen’s Cafecito – a buzzy breakfast spot serving pastries, juices and local specialities.







What better way to spend the afternoon then on an exhilarating scenic drive on the back of none other than our beautiful Bonnie (we’d have got her there somehow)! Purring our way up the windy mountain roads, we’d head towards a tiny café, recommended by some mates, for some authentic Mexican grub. At La Olita at the top of the hill of Avenida Las Brisas we’d devour some phenomenal tasting fish tacos, washed down with a cheeky Mezcal cocktail.







So we’ve surfed and enjoyed a ride – now it’s time to find some beats! For this we’re heading down to  under a set of shady palm trees on Marinero beach. Promoting ‘Blues, Beer and BBQ’ – this is the place to grab a plastic chair, dig our toes into the sand and dive into a rib dinner with the locals. Yes. Please.


What would your perfect day include?

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AW14 Menswear Collection

Adele our menswear buyer reveals all about the new Autumn range


I’m really proud of how the collection has turned out this season and I really believe it underpins the Joe Browns ‘love life’ attitude, with something to fit every man’s needs, combining all the best things in life!


Why follow trends when you can set your own? If you’re sick of wearing the same old boring clothing then don’t worry – the new collection has it all covered off.


Based on all our favourite pastimes – we just love the freedom of bikes, music and the great outdoors  -you’ll find the range has a bit of something for all life’s adventures.


It’s full of timeless clothing for real men – with an eclectic mix of relaxed tailoring and comfortable casuals – all with the usual Joe Browns twists, including quirky prints and great detailing


Many items have a slightly ‘lived in’ feel, giving you great versatility to easily dress items up or down.  The ‘washed and worn’ element is great for a relaxed, confident feel – great for a chilled-out occasion.


You’ll find great contrasting styling in our tailoring that simply oozes personality. Check out the Mix it Up Blazer, £89.95 and matching waistcoat, £42.95 for a really smart tweed fabric with a fabulous blue check and a fun contrast lining.

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We’ve also introduced some true English eccentric touches such as mix and match buttons and trims, as well as funky pull out linings into our blazer pockets in quirky, fun fabrics – so now there’s no need to buy a handkerchief when you’ve got one already built in!


There’s a grungy element to parts of our collection too with the introduction of some really rich fabrics and genuine leathers which also add a touch of attitude.


Finally take a look at the tees – we’ve some great bike-themed styles and Steve McQueen, Che Guevara and Bob Marley even make a guest appearance this season!


Choosing a couple of my favourite items from the collection was really hard (as I of course love it all 🙂 ), but, if pushed, I‘d have to single out the new Complete The Look Blazer (£79.95) which gives our humble blazer a funky twist. For the maximum in versatility, the knitted insert collar is detachable, so it’s perfect for dressing up or down. I also love our Cut About Check Shirt (£39.95). It’s extremely wearable and will carry you through the seasons and there’s certainly nothing dull about it – it’s a great key item for livening up your winter wardrobe! (And bound to stir up some comments from the lads down the pub!).


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Joe Browns isn’t just about clothing it’s about attitude, an attitude towards how you live your life. We wanted to create something special something that allows you to make the most of your passions, living a free and fun-filled life.  Hopefully we’ve achieved this in Autumn 2014.


Adele, Head of Menswear


Watch our menswear video:


Here’s a few behind the scenes shots, on location at Dalby Forest situated on the southern slopes of the North York Moors. (We like to keep it local!)


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Aggie Adventures

Firstly, I know it’s a bit of a trek to get to, but trust me, every single minute of the time you spend travelling is worth it. We chose to drive down (you can fly into Newquay) and made our way from the North East coast to the village of St Agnes (Aggie for short) situated on the western coast just below Newquay and one of the finest surfing bays around. After a few short breaks to load up on coffee and appease a couple of numb bums, we finally arrived, located the digs and settled into Cornish time (it’s a bit like Spanish – chilled with no real sense of urgency).


My objective is always pretty simple – relax, unwind and get in the water as much as possible – I’d not been able to bring a board but I was armed with the funds to procure a new shape (I still keep up the tradition of the holiday gift).




Aggie is a really cool little place with a main street comprising a few essential shops and a couple of pubs to keep you entertained. There’s one very special shop – Aggie Surf Shop! Located on the corner of Peterville Square just near the road down to the beach, this gem of a shop holds a superb selection of boards and clothes and rapidly grew into one of my favourite places to visit. This, in no small part, was down to the amazing people that own it – Mary and her son Marky. Opened in 1986, the ethos is simple – everyone’s welcome (bit like Joe Browns really). Two main board brands take the spotlight – Cord and Beach Beat and they’re both instantly welcome in anyone’s quiver. Cord is all about the classic shapes of yesteryear and sits in the upper bracket when it comes to finishes and Beach Beat is a more experimental performance collection. Both are expertly shaped in house – originally by the legendary Chops and now by his son Marky, who has taken on every natural skill his Dad passed on and finishes each and every board with the same passion and perfection purveyed by his father, who sadly passed away last year. I was lucky enough to procure one of the last ever shapes by Chops and it was a real pleasure to hear Mary tell me all about the great man as she prepped my awesome new 9ft 1” longboard. Everything about the shop is cool but it’s the vibe that will keep you coming back for more. If you’re in the market for a new stick (even if you’re not) then look no further – you’ll find these guys hard to beat on every level – they’ll even deliver it to your doorstep nice and safe. Check out aggiesurfshop.com for more info.


So board sorted, I head down the hill to the beach for my first surf in the blue stuff (the North Sea it ain’t – clear blue/green water as opposed to a sandy/brown coloured). Aggie bay is small but perfectly formed with facilities for the kids to enjoy (surf school, kayaking etc) while you crack on with what you came for – the surf! There’s a good presence from the lifeguards so children are able to try out the waves with confidence – I’d already been pestered for a bodyboard but discovered it was more than worth the cash as the little man rarely came out of the water – I’m obviously biased but he’s definitely got it!
It’s hard to explain the excitement you get before a surf but it’s a bit like Christmas morning when you’re a kid – you know it’s going to be great but you don’t really know what you’re going to get! I surfed mid to low tide and was totally spent when I got out. The board? It was everything I’d hoped it would be and I have to say, it’s now my preferred choice of all the boards I own.


Right, so the surf is done for the day, what now? We found loads of local places to eat dotted about, from fish and chips to something a little fancier, there’s a good selection for every taste and budget. In my opinion, mornings should be started with a coffee and bacon roll at Genki – situated half way down the road to the beach, this awesome sandwich is cooked outside on the bbq and consists of a toasted buttered roll, local bacon (no water added here) and a sauce of your choice. All washed down with fresh coffee – quite simply an awesome start to any day.
A good idea for lunch is to head to the cliffs and take in the view whilst chowing down on a sandwich or two. The views are epic and not too far to walk if the weather changes and you need to shelter in the pub.




As for evenings, you’ll find loads of places to eat in a the village or a little further afield if the mood takes you. We took the option of staying in Aggie and have to say we were amazed by the quality we found at No. 4 Peterville Square. The food is incredible and not too harsh on the wallet either – just so happens it’s owned by a friend of the guys at Aggie Surf Shop (situated opposite) so I knew the vibe would be good and we weren’t disappointed! I slammed home an amazing steak and washed everything down with the house wine. Awesome!


So there it is, short snippet of our week’s adventure in Cornwall. Everything about it is chilled, and outside of the surf you find the same rules apply – whether in a coffee shop or boutique, everyone is warm, friendly and welcoming. If you’re thinking of going, go. If you’re not thinking of going, change your mind. You won’t regret it and you’ll always want to go back. The next time for me is my 40th with the boys! Bring it on!

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