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THE APRES ALPINE STORY TO CELEBRATE THE FIRST KISS OF SNOW


The most wonderful time of the year has arrived in time for Joe’s new collection: Après Alpine. Full of the festive styles you’ll love to snuggle into, let us introduce you to a capsule collection full of luxury textures and pieces that’ll warm your cockles all winter long.  

APRES ALPINE COLLECTIONAPRES ALPINE COLLECTION
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chic check dresschic check dress
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fur trim puffa coatfur trim puffa coat
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The Story 


We all love a good Christmas film, and here at Joe Browns we love Christmas film styling! Everyone knows the classic red-and-white Hallmark film colour combo, and this is what inspired us to create something snug, toasty and festive for the Christmas period. Let us introduce you to Après Alpine – your new favourite go-to pieces that don’t compromise on style when it comes to winter comfort.  


Why is Après Alpine Unique? 


When the winter rolls around, we all want to get festive! It’s just not so easily done when we’re reaching for big, thick jumpers that keep us snug but don’t make us feel fabulous. At Christmas, everyone deserves to feel festive, fun and flirty, so this is where Après Alpine comes in. Inspired by roaring fires, mulled wine and laughter among friends after a great day on the slopes, we’re bringing these fabulous styles direct to your wardrobe– no Alpine mountains needed! 

stand out from the crowd coatiganstand out from the crowd coatigan
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fur trim puffa coatfur trim puffa coat
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fun and fairisle cardiganfun and fairisle cardigan
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cosy cable jumpercosy cable jumper
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The Ones to Watch Out For 


We adore these fantastic fair isle knits. From traditional pieces to cardigan shapes and Aztec-inspired geometric patterns, there’s something for everyone. Our buyers are loving the Cosy Cable Jumper Dress for a super- chic and snug style thanks to its oversized fit, high neck and balloon sleeves.  


Our team love the Chic Check Dress for a romantic Christmas Market style that pairs with many wardrobe staples, and we’re also racing to grab the Fur Trim Puffa Coat for a little bit of luxury with all the warmth we crave in the chilly season.


Join us in feeling funky and festive for the Christmas season with Après Alpine – where we deliver top-quality comfort with a truckload of style in its wake. There’s no time to compromise on feel-good styles during the most magical time of the year – so as always, Joe Browns has got your back.  


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