Our New Summer Collection has Arrived | Shop Women’s | Shop Men’s Our New Summer Collection has Arrived
Shop Women’s | Shop Men’s

Free UK Returns | Find Out More

Flexible Payment Options with PAYPAL & KLARNA Flexible Payment Options with
PAYPAL & KLARNA

5* Feefo Customer Experience Rating | Learn More

Your Shopping Bag


Breaking the Rules & Dressing for Joy: Style Tips from Bronagh Meere


We’re all about clothing that brings confidence, character and a lot of joy. So when we sat down with fashion influencer and personal style champion Bronagh Meere (@whiledollysleeps), we knew we were in for a treat. Known for her playful, print-happy wardrobe and her empowering “wear what makes you happy” mantra, Bronagh is the perfect example of how breaking the rules can be the most stylish thing of all.


Here’s what she said about rule-breaking, mood-lifting fashion and finding your true style.



“A lot of the old school fashion rules don’t really apply these days.”


When asked what so-called ‘fashion rule’ she loves to break, Bronagh doesn’t hold back.


“To be honest, I think I probably break them all!”


From pairing red and pink (a once-forbidden combo) to mixing leopard with polka dots, Bronagh wears what sparks joy, not what’s written in some outdated style guide. And don’t get her started on the “no mixing metals” myth.


“A rule that says you can’t wear silver jewellery with gold jewellery is simply stupid if you ask me!”


That kind of unapologetic joyfulness perfectly aligns with the Joe Browns ethos. Fashion, after all, should be fun, not a list of dos and don’ts. That’s why our boho styles are full of bold pieces designed to go with everything, and our New In collection is bursting with colour, clashing prints, and unexpected details. The best outfits are the ones that make you smile.

Embrace Your Style, Not Someone Else’s


Finding your style in a world of trends can feel overwhelming, but Bronagh has a brilliantly simple approach: moodboard it.


“Follow people whose style you like. Use Pinterest. The more images you save, the more you’ll start to see patterns.”


It’s a process of discovery, one that’s part visual, part practical. Once you’ve nailed your vibe, it’s time to make space for it.


“Go through your wardrobe and sell anything you don’t wear. Use that money to invest in key pieces that feel like you.”


It’s sustainable, empowering and a fabulous excuse to shop with intention. From statement dresses to personality-packed tops, we’ve got everything you need to build a wardrobe that lifts your mood whenever you open the doors.

The Instant Outfit Uplift? Leopard Print & a Leather Jacket


We asked Bronagh if she had any go-to pieces that never fail to make her feel good. Her answer? Pieces with personality.


“My vintage leather biker jacket instantly makes me feel better. It adds cool to any outfit.”


Pair it with jeans and a tee? Cool. Throw it over a floral dress? Cool. Use it to tone down an ultra-dressy look? Still cool.


And when in doubt, reach for the print that never lets her down:


“Leopard print is the queen of neutral. How can anyone feel glum in it?”

Bronagh’s Three Effortless Styling Hacks


Looking to elevate your look in seconds? Bronagh swears by these fail-safe tricks:


1. The Power of a Red Lip - “It’s a simple way to add interest and fun to your overall look.”


2. The Right Pair of Sunglasses - A statement frame that flatters your face can transform even the most casual outfit.


3. The Sleeve Roll Technique - “Push your sleeves up or roll them to show a different texture underneath — especially with blazers. It gives a relaxed, off-duty style.”

Forget the Rulebook


Bronagh’s golden rule? If it makes you feel good, wear it.


Whether you’re clashing prints, mixing metals, or rocking a red lip just because, fashion should be about fun, not following the crowd, and at Joe Browns, we design clothes that help you do that.


From bold statement dresses to throw-on-and-go leather jackets, mood-boosting leopard print looks to standout accessories, our collections are made for rule breakers, print lovers and anyone who wants to express their style with confidence.


So break the rules, find your favourites, and wear what makes you feel amazing.


Discover your next feel-good outfit at Joe Browns.

Discover Your New Favourite Style


Looks You'll Love...