CHARMED LIFE

We created the Charmed Life capsule collection for those wanting to shake up their style and dip their toes into mixing prints and textures – because we dare to be different, and so can you!

A favourite Alpine place that keeps calling us back. An abundance of recollections, good times and inspirational landscapes. A plethora of primary colours with fantastic florals and geometric prints uniquely painted on a canvas of forgotten corners, liberated outlooks, and dreams of returning to the great outdoors.

Discover the story and inspiration behind a fabulous new collection to sprinkle a little Joe Browns magic into your own Charmed Life.  

This season, we wanted to create a collection created from a colour palette reminiscent of our travels to cooler, more wintery climates. Drawing on memories of cosy Alpine chalets and stunning snowy vistas, fresh blue skies and long riverside walks, the Charmed Life collection has been created for those wanting to shake up their style and dip their toes into mixing prints and textures.

Bringing together a palette of frosty greens and clashes of crystal blues with bold primaries and monochrome blacks, whites and greys, we succeeded in creating a colour scheme to spark imagination. This, coupled with vintage inspiration and refined retro charm, makes for a collection to spark the joy of winter styling in the most imaginative way.  

Expect classic shapes such as collared shirt dresses with deep cuffs and pinafores with pintucks for that sensational structured look with just the right amount of edge. We crafted this collection to comfortably flatter any shape while staying breathable and put-together. With flattering ruching to ensure the fit hugs in all the right places, skater dress-style shapes down to the essential plain block-colours, there’s something for everyone, with endless ways to pair and style the collection.   

Buyers’ favourites from the collection include bright and colourful chunky knits that sit back effortlessly with houndstooth tailored trousers or collared geometric shirt dresses for an apres-ski feel that can easily be styled up or down. They’re also loving our ‘plains with a point of difference’, from front seam, wide-leg jeans to cable knit sweater vests that give a whole new look when paired with a frost-kissed ditsy dress ensemble. 

Our top pieces to watch out for are the fantastic balloon sleeved cardigan for a newer silhouette and bold leather jackets to bring out the retro charm in every outfit you create from this collection.

Why not check out our printed dungarees to bring in the casual vibes for styling options that never end.