Save £10 when you buy any 2 Dresses or Men’s Shirts* Shop Dresses | Shop Shirts Save £10 when you buy any 2 Dresses or Men’s Shirts* Shop Dresses | Shop Shirts

Discover our NEW Summer Collections | Shop Women’s | Shop Men’s | Shop Homeware Discover our NEW Summer Collections
Shop Women’s | Shop Men’s | Shop Homeware

PayPal Now Available | Shop Now

5* Feefo Customer Experience Rating | Learn More

Buy now, pay with Klarna, Learn more

Free UK Returns | Find Out More

Your Shopping Bag


DAY DREAMER


Packed with bespoke, boutique jackets brimming with embroidery, boho maxi dresses, flares, tassels, longline cardigans and wonderful floaty fabrics….the Day Dreamer collection is designed to evoke a sense of freedom and simplicity.

Imagine a life without ties, where the feeling of freedom is cherished. A distinctly nomadic lifestyle filled with simple moments that lift the soul. Music, laughter and the decision to follow a slower pace are set against an optimistic sky filled with tones of purple, teal, orange and magenta set back with rich navy velvet. Time for a carefree existence without limitations… 

Day Dreamer CollectionDay Dreamer Collection
SELECT IMAGE TO SHOP COLLECTION

SIMPLY STUNNING EMBROIDERED BOUTIQUE JACKETSIMPLY STUNNING EMBROIDERED BOUTIQUE JACKET
SELECT IMAGE TO SHOP
IBIZA VIBES DRESSIBIZA VIBES DRESS
SELECT IMAGE TO SHOP

The Story 


Imagine amazing music drifting through the smoky air, intertwining with the sounds of laughter as friends dance and mingle under an open sky. Lyrics of popular tunes lead to unforgettable memories and moments of great happiness – of shared experiences that bind friendships for a lifetime. That’s the essence of our the new Day Dreamer collection.

MORE FROM THE DAY DREAMER COLLECTION...


ART NOUVEAU HAND BEADED KIMONOART NOUVEAU HAND BEADED KIMONO
SELECT IMAGE TO SHOP
MYSTERIOUS MESH TOPMYSTERIOUS MESH TOP
SELECT IMAGE TO SHOP
GET CLOSE TASSEL WRAPGET CLOSE TASSEL WRAP
SELECT IMAGE TO SHOP
ALLURING ANIMAL SKIRTALLURING ANIMAL SKIRT
SELECT IMAGE TO SHOP

What Makes The Joe Browns Day Dreamer Collection So Special? 


This collection has been created from a blend of psychedelic patterns and serene hues of violet, teal, rose and lilacs. The palette captures the essence of late-summer night skies and is rich in free-spirited nomadic vibes. We’re sure you’ll love the muted paisley patterns and beautiful Art Nouveau detail which flow through many of the fabrics and finishes.

The Joe Browns touch has never been so prevalent in a collection! You’ll find our distinctive handwriting on boutique-style jackets teaming with beautiful embroidery, on exclusive boho maxi dresses with flowing sleeves and gorgeous trims and lots of tassels, floaty fabrics and rich velvet finishes.  Discover our top picks below! 

PRIYA PRINTED JERSEY DRESSPRIYA PRINTED JERSEY DRESS
SELECT IMAGE TO SHOP
SCARF PRINT TUNIC DRESSSCARF PRINT TUNIC DRESS
SELECT IMAGE TO SHOP

MORE FROM THE DAY DREAMER COLLECTION...


MINNIE JERSEY DRESSMINNIE JERSEY DRESS
SELECT IMAGE TO SHOP
EXTRAORDINARY EMBROIDERED SKIRTEXTRAORDINARY EMBROIDERED SKIRT
SELECT IMAGE TO SHOP
INTO THE FOREST JERSEY DRESSINTO THE FOREST JERSEY DRESS
SELECT IMAGE TO SHOP
JOE'S CUTABOUT SKIRTJOE'S CUTABOUT SKIRT
SELECT IMAGE TO SHOP

BOHO BELIEVER DRESSBOHO BELIEVER DRESS
SELECT IMAGE TO SHOP
ROXIE DENIM JUMPSUITROXIE DENIM JUMPSUIT
SELECT IMAGE TO SHOP

The Ones to Watch Out For 


The Joe Browns buyers have already predicted that the best-selling boho dress in AW23 will be part of this collection – with so many stunning designs to choose from! They are loving the new embroidered boots and matching bags as well as the new boutique co-ords with a ‘Sgt Pepper’ influence. 

We’ve also introduced new plisse-style fabric skirts and mesh tops to offer even more choice of textures - perhaps this will spark some inspiration for you to try something new!  

Our lovely lilac-toned boho top brings you a new take on the ‘jeans-and-nice-top' combo, while our block-coloured high-neck jumpers lend a hand to balance out the pattern to really let this collection sing.  

Other favourites include the Roxie Denim Jumpsuit, back for another season, and our sumptuous teal longline cardigan.  

MORE FROM THE DAY DREAMER COLLECTION...


PERFECT PLISSE TUNIC DRESSPERFECT PLISSE TUNIC DRESS
SELECT IMAGE TO SHOP
FANCY TASSEL CARDIGANFANCY TASSEL CARDIGAN
SELECT IMAGE TO SHOP
TIERED TUNIC DRESSTIERED TUNIC DRESS
SELECT IMAGE TO SHOP
BOHO BABE TOPBOHO BABE TOP
SELECT IMAGE TO SHOP

Let’s be honest, whatever you choose from the new Joe Browns Day Dreamer collection, this exclusive range is sure to lift your free spirit as we enter the new season ahead.

That’s the Joe Browns way, and we can’t think of a better collection that delivers on this promise than the Day Dreamer collection.


Discover More...


Get your daily style fix from Joe Browns. With original design inspiration, great outfit ideas and a little fun along the way...


Prepare for the first look into the NEW autumn womenswear collection at Joe Browns. With 9 collections to marvel at, discover the beauty of welcome in autumn with the styles to take you through every season. 


Explore the Charmed Life capsule collection if you're wanting to shake up your style and dip your toes into mixing prints and textures – because we dare to be different, and so can you!


There's a beauty in the changing of the seasons - and Joe's Endless Escape Collection is here to help you see out the last of the summer rays. Find out all you need to know about the new collection for your late summer adventures.