DAY DREAMER
Packed with bespoke, boutique jackets brimming with embroidery, boho maxi dresses, flares, tassels, longline cardigans and wonderful floaty fabrics….the Day Dreamer collection is designed to evoke a sense of freedom and simplicity.
Imagine a life without ties, where the feeling of freedom is cherished. A distinctly nomadic lifestyle filled with simple moments that lift the soul. Music, laughter and the decision to follow a slower pace are set against an optimistic sky filled with tones of purple, teal, orange and magenta set back with rich navy velvet. Time for a carefree existence without limitations…
The Story
Imagine amazing music drifting through the smoky air, intertwining with the sounds of laughter as friends dance and mingle under an open sky. Lyrics of popular tunes lead to unforgettable memories and moments of great happiness – of shared experiences that bind friendships for a lifetime. That’s the essence of our the new Day Dreamer collection.
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What Makes The Joe Browns Day Dreamer Collection So Special?
This collection has been created from a blend of psychedelic patterns and serene hues of violet, teal, rose and lilacs. The palette captures the essence of late-summer night skies and is rich in free-spirited nomadic vibes. We’re sure you’ll love the muted paisley patterns and beautiful Art Nouveau detail which flow through many of the fabrics and finishes.
The Joe Browns touch has never been so prevalent in a collection! You’ll find our distinctive handwriting on boutique-style jackets teaming with beautiful embroidery, on exclusive boho maxi dresses with flowing sleeves and gorgeous trims and lots of tassels, floaty fabrics and rich velvet finishes. Discover our top picks below!
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The Ones to Watch Out For
The Joe Browns buyers have already predicted that the best-selling boho dress in AW23 will be part of this collection – with so many stunning designs to choose from! They are loving the new embroidered boots and matching bags as well as the new boutique co-ords with a ‘Sgt Pepper’ influence.
We’ve also introduced new plisse-style fabric skirts and mesh tops to offer even more choice of textures - perhaps this will spark some inspiration for you to try something new!
Our lovely lilac-toned boho top brings you a new take on the ‘jeans-and-nice-top' combo, while our block-coloured high-neck jumpers lend a hand to balance out the pattern to really let this collection sing.
Other favourites include the Roxie Denim Jumpsuit, back for another season, and our sumptuous teal longline cardigan.
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Let’s be honest, whatever you choose from the new Joe Browns Day Dreamer collection, this exclusive range is sure to lift your free spirit as we enter the new season ahead.
That’s the Joe Browns way, and we can’t think of a better collection that delivers on this promise than the Day Dreamer collection.
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