For You. For Now. Forever Denim.

For SS22, we have produced a collection of denim pieces that you can wear now and forever, known collectively as…Forever Denim. In our pledge to become a more responsible business, we wanted to bring you a denim range with a difference. 

Selected pieces within our denim range have been produced with a high performance and sustainable fibre called Repreve, which is made from recycled materials, including plastic bottles. 

Each piece within our Repreve denim range contains 25% recycled materials – so whilst you are looking good, you can rest easy knowing you are doing good too.  

Why not explore a few pieces from our Forever Denim range, along with some tips and tricks on how to style your new season faves… 

Take a trip back to the 70s this summer in our Ravishingly Retro Zip Up Denim Dress, featuring a tie-waist and collar for a beautifully flattering silhouette. Accessorise with a pop of red to complete your fun and flirty summer style or bring out your inner rebel in a leather jacket and chunky boots.  

This super stylish design also forms part of our Repreve range, meaning you can look fabulous whilst doing your bit for the planet! 

Inject some personality into your summer wardrobe this year, with our Exquisitely Embellished Jeans. The white denim allows the remarkable embellishment to really steal the show, with jazzy details within the leg and waistband offering an extra-special touch to a classic style. Pair with anything from a tee and boots to a fancy blouse and heels, for an effortlessly summery fit. These jeans are a true showstopper! 

Not just your average denim jacket…this one’s for the dreamers. This wonderfully unique jacket is an elevated everyday essential, featuring beautiful applique and embellishment, adding a touch of boho chic to your festival or party look this summer. The mixture of bold colour and design makes this piece ideal for the spring season, so keep it simple with a floaty maxi dress and pumps and let the jacket speak for itself. 

One for the sun...our Desert Florals Embroidered Denim Skirt means you can get your legs out in style this season, featuring a gorgeous floral embroidery design and button detailing, for the perfect feminine and flattering style. This elegant piece is also made up of Repreve fibres, meaning you can flaunt this summer style in an eco-conscious way!  There’s nothing like a spring occasion, be that a wedding or the races – so make a splash with a remarkable Joe Browns blazer or waistcoat! The Seriously Snappy Blazer ensures you look great in grey or dress dapper in blue with the Smarten Up Summer Blazer – perfect to rock with a waistcoat and a pair of smart jeans. There’s nothing quite like dressing your best to revive your #Mojoe, so take a dive into our blazer and waistcoat collection! 

Who said being responsible was boring? Our Over Easy Dungarees - made with responsibly sourced polyester - are anything but, with a playful, relaxed fit, perfect for some fun in the sun. Bring back the good old days in this super-cute one-piece, featuring a tie-strap design and patch pockets for an effortlessly stylish fit, that never compromises on comfort. Pair with a playful tee and white pumps, for the ultimate relaxed fit. Also, why not throw over a chunky, oversized knit to banish those chillier days? 

Nothing says summer like a kick flare, and this year we’re bringing you all that and more, with gorgeous embroidery detailing on the leg for that statement Joe Browns style. The high-waisted design works well to elongate the leg, finished with a raw hem for an elegant silhouette to pair with your trusty ankle boots. Complete the look with a ‘pop of colour’ top, statement bag and prepare to get them heads a-turnin’!

Our SS22 range is bigger and better than ever before! So, make the most of it by delving into our brand-new collections and bagging yourself a summer style. Hopefully you found some helpful style inspo from our Forever Denim sneak peek and are ready to party your way into the summer season. Until next time…