INTRODUCING THE FORGOTTEN DREAMS COLLECTION: THE STORY

Showcase your individuality with Joe Browns Forgotten Dreams collection. This winter, we’ve expanded on our Day Dreamer collection to introduce a darker palette while keeping that distinct Joe Browns boho influence we know you love.  

Bringing in new boutique pieces, more bohemian shapes and floaty styles, why not explore the collection that will awaken your wardrobe in remarkable style this season. 

Winter doesn’t have to mean skipping on dressing your best in favour of bundling up. Joe’s Forgotten Dreams collection brings in those beautiful boho vibes and packs in a palette of deep, moody teals, turquoises and purples to spark your style imagination.  

Drawing inspiration from mystical winter glades, we wanted these pieces to set your festive spirit free this season, in the styles that make you feel totally unique.  

At Joe Browns, we do things differently and we dare to dream big. We believe in the people who aren’t afraid to break the mould, so we’ve designed this collection exactly for the free spirited among you. 

Blending floral psychedelic patterns with this new, darker winter palette, we’ve created an expansion on our Day Dreamer story that evokes a whole new sense of what it means to be unique - with a big splash of dreamy boho flair. Expect structured boutique jackets with intricate, exquisite embroidery and best-selling styles in striking new colourways to really make an impact this season. Discover our favourites below! 

Of course, our best-selling boho dress is back in a new colourway to float through the season in remarkable style – it wouldn’t be a boho collection without it! We all have our eyes on Joe’s balloon-sleeve jumper with pearl detailing, to add a touch of sophistication this winter, but nothing says sensational style more than our stunning kimono – the perfect addition to elevate your everyday outfits . 

Be sure to check out our Vintage-inspired boutique military jacket, too. Inspired by the iconic Beatles’ Sgt Pepper with a traditional Indian twist in a sumptuous teal colour, it adds real elegance to any outfit. Boasting intricate embroidery and a structured silhouette, this boutique piece really is a sight for sore eyes. Which is your favourite?