Get The Mini Me Look! How To Style Your Family In Matching Clothes


Choosing matching family outfits is a popular fashion trend amongst parents who like to dress their children in clothing that perfectly matches their own look. Often known as mini me styling, this childrenswear trend is loved by celebrities and fashion influencers across the globe who just love to dress their whole family in matching outfits - and share their coordinated creations on social media! 

Parents have been dressing younger siblings in matching childrenswear for decades, but it's only recently that whole families have started teaming up by wearing similar outfits. Our new Joe Browns’ kidswear collection is designed to suit all those adorable mini mes out there. We’ve developed a kids range in ages 4 to 10 and matched our best selling Joe Browns t-shirts from our adult clothing, meaning your close clan of loved ones will be perfectly prepared for any photo opportunity. 

To celebrate, Joe Browns explores the rise in popularity of matching family outfits and we’re giving you the know-how to effectively create a fabulous coordinated look.


Bond With Your Family in Matching Outfits

Have fun in matching clothes whilst bonding with your loved ones. Dressing your children in similar clothes is a great way for your family to connect in a fun, exciting way. Sharing the same style with your children can make kids feel special, therefore boosting their self-esteem, the feeling of belonging and your family’s bond. After all, what little girl or boy doesn’t look up to their fabulous parents? We all wanted to be just like mum and dad when we grew up - and now your little ones can be!

Many families get ‘matchy matchy’ for special occasions. It's a common trend all over the world and certainly sets the vibe, making events such as Christmas even more special. Looking back on your funky coordinated family photos will be sure to add a smile to your faces and remind you of the amazing memories you had as a family. This is a heartwarming fashion trend that allows parents to have just as much fun as their children.

An Outfit That Will Stand The Test Of Time

As your children grow up, matching outfits will also become a treasured item, while you can wear your matching version with a touch of nostalgia even if you are only wearing it around the house. Matching outfits can be a great way to memorise particular events, such as birthdays and anniversaries - the possibilities are endless for perfectly unforgettable moments! 

Save Time With a Coordinated Look

Finding clothes for every family member can take up plenty of precious time, especially when shopping for your little ones instore. Purchasing matching clothes can save you time shopping and back at home when getting your family ready for the day ahead. Pick the same clothes in a size for each child and you will be ready to go in no time!

Tips for Matching Clothes With Your Children

When it comes to coordinating your whole family's outfits you should first start with the shoes. When it comes to shoes it’s very easy to find similar pairs that fit and suit every member of the family. This will give you the same look without being too obvious. 

You should also consider how you coordinate colours as this is the best way to match with your kids. Wearing t-shirts or trousers in the same tones and colours is something that is easy to do as well as being super fun to style. From bold patterns to subtle pops of the same colour, it's easy to create an effortless coordinated look for the whole family.

Lastly, t-shirts are an easy way to give the whole family a matching look. Everyone has a little fun when dressing up their kids, and when it comes to perfecting the mini me look, dressing your family in funky matching graphic tees is a great way to do this. Graphic tees with logos, phrases and pictures can help kids feel (and look) just like their parents, whilst adding pops of colour to their style. 

Introducing the Joe Browns Mini Me Collection

Dress to impress and be accompanied by your little one in an adorable matching mini me outfit with our range of new children’s clothing. Your whole family will look on trend and fabulous from head-to-toe in our funky new collection. 

With signature stand-out prints and vibrant, fun colours, our Joe Browns kids’ clothing collection allows you to create coordinated, cute family looks - there’s nothing more adorable than pairing up with your kids in matching t-shirts! Whether you're playing in the park or heading out for a special occasion, our matching graphic tees are a wardrobe must-have for those wanting to embrace the mini me trend.  Our stylish graphic t-shirts for girls and boys are made from the comfiest of fabrics so they’ll last through all of life’s little adventures too!


Turn heads in our mini me range and choose gorgeous pieces of kids’ garments that complement your family's unique style. Keep an eye out on our children’s clothing range for the very latest styles.

Check out more styling tips for bigger kids on Joe's Inspiration section, or share your fabulous family coordinated look with us on Facebook and Instagram.