Hotel Tropicana: The Story Behind the Collection 

Here at Joe Browns, we don’t play by the rules, and we dare to live differently. This is where our new collection – Hotel Tropicana – comes in. We've designed this range of women’s clothing to sit between boho and vintage, before shaking it up further with digitalised hyper colours and mesh for that Y2K throwback feel.  

If you’re wanting to go a little wild on the style, come and visit Hotel Tropicana for feel-good pieces to see you through the season. 

Our buyers and designers take inspiration from all corners of the globe to bring unique and vibrant collections to your wardrobe. Hotel Tropicana is our ode to those happy hideaways, accented with tropical patterns and bold hues that draw in the arty and avant garde crowd to let off some steam. 

While the styles are bold, our vision for Hotel Tropicana has a backdrop of a slow-paced lifestyle with little worry. Think basking in the sun with a cocktail in hand, wearing a fantastic outfit that makes you feel great. That’s where Hotel Tropicana lives.  

This Joe Browns collection bends the rules of conventional styling with Y2K influences, hyper colouration, tie dyes and intriguing textures and shapes such as mesh, tea dresses and feminine tailoring. It’s more than just a collection – Hotel Tropicana is a way of life!  With blurred florals for a boho take and a collection of vibrant staples that sit back with statement pieces, we’ve created this capsule collection to lift your spirits while you take one fabulous spring day at a time. 

Believe us when we say we are loving this remarkable palette. With pops of lime and chartreuse bringing an electric energy to the collection, we’ve pared it back with blues, pastel pinks and lilacs for a softer feel to create a range that’s zesty and dynamic. Trust us, you’ll be turning heads at break-neck speed this spring with Joe’s Hotel Tropicana collection this year. 

Every day is an open invitation to dress the way that makes you feel like you can take on anything. With Hotel Tropicana, we’ve designed a collection to flatter all figures, thanks to ruching that creates dimension, as well as high-quality fabrics that hug the figure in the right places and drape well for some seriously stylish movement. 

The beauty of Hotel Tropicana is you can wear this on any day, from lunch and brunch to out-out, the choice is yours. (Though we definitely imagine wearing this collection on a sunny Saturday with an Aperol spritz in hand!). You name the occasion, Hotel Tropicana has got you covered. 

We’ve reimagined some staple styles and brought them back with a bang this season. Our popcorn shrug is back in an electric shade of chartreuse as well as our traditional Cutabout Tunic for that iconic Joe Browns flair.  

Staff picks are the Astrid Belted Blazer and matching Astrid Trousers in a cool shade of lilac that’s perfect from day to night (or from work to happy hour!). We’re also loving the Butterfly Wings Jumpsuit thanks to its wide leg and remarkable pattern – but the real winner here has to be Joe’s Elsa Mesh Print Dress. This shape is so forgiving, so easy to wear and provides plenty of detail in its asymmetric neckline, high/low hem and contrasting print panels. Are you in the mood to steal the spotlight this season? This dress is the one to do just that.