The Berry Edit

From the soft pastels of summer to the opulent tones of winter, every season has its own colour palette. That’s why a breezy yellow dress feels perfect in July, while a midnight blue shawl dazzles in December—but might feel out of place on a sunny June day.

If you want to look stylish and feel confident, dipping into the seasonal colour palette is always a good idea.

Autumn is famous for its fiery oranges, deep browns, and golden yellows – there’s nothing quite like watching the leaves turn – but there’s one colour in the autumn palette that’s taking over this season, and it isn’t orange.

Berry shades are having a spotlight moment this season, and it’s not hard to see why! From cool purple plum to warm cranberry, these juicy hues are bold, luxurious, and surprisingly versatile.

In this article, we’ll show you exactly how to style berry shades this autumn – whether you’re dressing for the office or an idyllic stroll through the countryside, our berry edit has tips and outfit ideas to help you wear this trend with elegance.

Berry colours often get mistaken for just another shade of red—but there’s more to them than meets the eye. While classic red is created by mixing magenta with yellow (giving it that warm, fiery quality), berry tones are different. They’re built primarily on magenta, deepened with a touch of black and just a hint of blue, with very little or no yellow at all.

This subtle shift in undertone makes a big difference: red feels bold and warm, while berry shades come across as cooler, moodier, and more sophisticated. From juicy raspberry to deep blackberry, these tones sit somewhere between red and purple, offering a rich spectrum that flatters a variety of skin tones—especially in the cooler months.

Because there are so many beautiful berry colours, it can be difficult to decide which shades you’ll look your best in.

Well, the answer is simple! It’s all about your colour season. Those with warm skin tones will look radiant in berry shades with more yellow, whereas berries with more blue are exquisite against cooler skin tones. 

But the most important step is figuring out which berry tones are your favourite – those are the colours you’re guaranteed to feel good wearing all day long. Not sure where to start? Let’s take a look at some of our favourite berry shades for autumn!

Leaning towards the red end of the spectrum, raspberry tones carry a happy-go-lucky energy that’s almost as sweet as the fruit itself. With their pinkish hint, they feel feminine, chic, and full of personality. 

This bold hue is perfect for a statement piece: imagine a raspberry knit jumper, eye-catching yet so easy to wear. Pair it with a sleek skirt for an office-ready outfit, or dress it down with your favourite jeans for a cosy weekend look that still makes an impact.

Plum is a warm reddish-purple that’s just as sumptuous as its namesake. Often associated with both royalty and mysticism, this berry shade is beloved in the worlds of fashion and art.

When you’re flaunting this shade, you’re bringing more than style – you’re bringing elegance and sophistication to every occasion. 

Strawberry is one of our absolute favourite berry shades for autumn. It’s a fresh and energetic hue that combines the sultry feel of red with the playful energy of pink. When it comes to fashion, Strawberry represents sweetness, love, and passion. 

The vibrant colour brings feelings of warmth, happiness, and creativity. So, if you want an autumn outfit that makes you feel as good on the inside as you do on the outside, Strawberry is the perfect berry colour for you! 

This colour is also very easy to style. It goes with anything from black jeans to blue blazers, but to really make an impact, you could wear a strawberry maxi dress – the flowing fabric will bring out the gorgeous colour. Pair it with darker fabrics, like a denim waistcoat and some black boots to create a look that’s both fun and sophisticated.

A mixture of deep red and brown, cranberry is a warm and inviting berry shade. The colour is associated with comfort, passion, and festivity, making it a perfect colour for both autumn and winter.

Cranberry is a bold, statement-making colour that is used in fashion, film, and art to draw attention to a subject. So, if you want to get noticed for your autumn outfits, cranberry is the berry colour for you.

This shade is great for putting a modern twist on vintage styles. Wear a simple black dress with a luxurious cranberry shawl, add some eye-catching accessories and finish the look with a crimson lip, for a look that’s movie star chic. 

A complex mixture of deep blue and purple, blueberry exudes freshness and vitality – perfect if you’re looking for an easy way to refresh your wardrobe for autumn.

Blueberry shades match with almost any colour– pink, green, white, you name it! Giving both elegance and playfulness, you can style blueberry in so many stunning ways, no matter your style. Going for the rock chick vibe? 

Try pairing a blueberry blouse with an electric blue waistcoat and bootcut jeans. If your style is more classic, lean into that sophisticated feel with a blueberry shirt dress. Complete the look with blue boots and a smart blazer, and you’ve got an smart casual outfit that exudes confidence.

The best thing about wearing berry shades is that they all work beautifully together. By choosing a few staple pieces—a top or blouse, a knitted jumper, a coat or blazer, a pair of winter boots, and some matching berry accessories like a handbag or a fedora—you can mix and match different berry tones to create endless looks. 

It’s an effortless way to build a wardrobe that will take you from this autumn right through to the next.

Ready to start styling autumn’s must-have hue? Explore our new collection to find your favourite berry styles, and discover the unique dresses, cosy layers, and chic accessories that’ll help you wear this look with confidence.

With styles that let you express who you are and pieces that feel as good as they look, our Autumn Collection is made to help you love the feeling of being completely yourself.

Ready for another season of unforgettable moments? Your journey starts here!

With styles that let you express who you are and pieces that feel as good as they look, our Autumn Collection is made to help you love the feeling of being completely yourself.

Ready for another season of unforgettable moments? Your journey starts here!

With styles that let you express who you are and pieces that feel as good as they look, our Autumn Collection is made to help you love the feeling of being completely yourself.

Ready for another season of unforgettable moments? Your journey starts here!