The Return Of Double Denim: More than Nineties Nostalgia

You might think double denim is only doable for the most fashion-forward folk. But what if we told you that styling double denim is not only super simple, but versatile to all kinds of aesthetics? Far more than a nostalgic nineties fad, denim on denim lends itself to boho looks, grunge styles and even smart casual dress codes when worn correctly. So, do you dare to delve into the world of double denim? With our denim-on-denim outfit ideas, it's a piece of cake.

Colour co-ordination is half the battle when styling an outfit, and your double denim looks are no different. Mixing and layering shades of denim softens your double denim ensemble, ideal for days when you don’t feel like making too much of a statement. Think layering light blue jeans with a dark blue denim shirt or topping deep indigo jeans with a soft blue denim jacket.

Alternately, a double denim look featuring pieces in the same shade is bold, confident, and fierce, which are all things we love here at Joe Browns.

Blue jeans might be the classic, but denim comes in every colour of the rainbow (or just about). Black denim makes for such a sophisticated doubled-up look, particularly when fabulously fitted. Or, try pairing denim pieces in complementary colours. Think modern white jeans with a retro-style blue denim jacket or purple-tinted jeans with a navy denim shirt.

Before it was a nineties favourite, double denim was a swinging seventies staple. The rustic fabric lent itself perfectly to the natural boho textures of the time.

Achieve boho double denim style with the quintessential flared jeans and boots, paired with a loose-fit denim shirt or a fringed or embroidered denim jacket. Women could also try a denim maxi skirt and tucked-in denim shirt, with bonus points for fabulous floral embroidery to add to the rustic look.

Extravagant accessories such as beads, oversized bags, and more complete the boho look. For men, a pair of cool dude shades is also a must. See our inspiration guide to boho style for more top tips.

Go grunge by picking out a faded and frayed denim jacket and pairing it with ripped loose-fit jeans. Add a graphic t-shirt, and you’re rock-concert-ready. 

For women, a frayed denim midi or mini skirt can be fabulous for this sort of look, especially with bulky boots or trainers.

The cowboys of the wild west were some of history’s keenest denim wearers, and today’s country music stars and fans nod to that in their style. Modern double denim outfits inspired by the Wild West include bootcut jeans and a denim shirt, broken up with a bold belt with a statement buckle and perhaps a stylish scarf or bandana. 

For women, think knee-high boots with denim shorts and an oversized denim jacket or an embroidered denim blouse. Alternatively, a jean jumpsuit with ankle boots is ideal for denim cowgirl chic.  Our guide to Nashville styling has more tips on country ‘n’ western fashion.

The first of our double denim styling tips for a smart casual look is to opt for more fitted pieces. Straight-leg or slim-fit jeans and a structured denim jacket create a polished silhouette to contrast the laid-back character of the denim. For men, layering a shirt or polo under this look and pairing it with boots or brogues will smarten up the style.

For women, a fitted denim dress with a matching jacket is a gorgeously coordinated smart casual outfit, especially with heels and a chic handbag.  

Double denim is a remarkable style, but tripling up is what really makes a statement. Pick out jeans and a denim jacket in matching shades and pair with a denim shirt in either a darker or lighter hue for contrast. 

Or, create a three-piece denim suit with a fitted denim jacket, straight-leg jeans, and a denim waistcoat over your favourite shirt.