The Living for the City collection from Joe Browns celebrates dressing for the everyday in styles that make you feel remarkable – we think we’ve really hit the nail on the head – check out the new pieces for our winter launch! 

We’re introducing some staples this season, including a long-sleeved jumper in a fabulous blue and a remarkable grey hoody. We’ve also introduced two long-sleeve polos for no-fuss layering options to add to your wardrobe. They’re a testament to the styling staples everyone needs to create countless outfits for whatever the day may have instore for you, from running errands to a night out on the town. 

For the days that require a little more dressing up, we’ve introduced a cowl-neck cardigan for a slick and sophisticated layered look that’s snug and warm with absolute quality. We’ve also introduced a brand-new shape to the range in the form of a knitted blazer. The Cut Above Cardigan is unique, so sophisticated and smart with a laid-back flair. Seriously high quality and versatile, it has to be seen (and worn!) to be believed.  

Embrace urban sophistication with Joe Browns in a collection like no other – get ready for the new collection: Living for the City! 

We’re hitting the city streets in a more subtle style that’s designed to get the job done. A perfect blend of laid-back flavour mixed with a hint of form and function. This collection helps you to create a look that plays a cool hand and delivers the distinctive. 

It’s time to hit the streets with confidence as we unveil a serious blend of functional style and laid-back twist. Presenting a collection that celebrates the art of subtlety is no feat, considering we’re renowned for our bold patterns and marching to the beat of our own drums – so come on this journey with us and find something that lets your personality shine through in the pieces with more versatility than you can shake a stick at! 

With Living for the City, the focus is on layered ensembles and toned-down garments. It’s a departure from bold statements, showcasing exceptional quality and design that speaks volumes. 

As we navigate the streets, the essence of Joe’s Living for the City collection shines through.  Pared-back styles take centre-stage, with some of our pieces crafted from premium materials such as cashmere, alpaca blends and a butter-soft, exceptional quality suede bomber jacket. Knits offer unparalleled comfort and warmth, while every style and shape remain timeless. This collection celebrates something we’ve always held admiration for – the art of dressing down in the city – and looking completely remarkable. 

With this in mind, we ensured the pairing options are both endless and easy – requiring a no-fuss approach to everyday styling. Each combination gives off an effortlessly put-together look for the man who prefers a more refined approach to styling, or those inspired by inner city style that lets your confidence do all the talking.  

We’ve really hit the nail on the head with this collection. It has ability to strike the perfect balance between laid-back charm and functionality, it adapts to the demands of everyday life with ease, and it allows you to navigate a busy schedule while looking and feeling great. Plus, with plenty of tees, flannels, shackets and funnels for layering options, you can move through all four seasons in style. 

The cuts are clean, the colours refined and the attention to detail is impeccable. It’s a look that plays a cool hand, exuding confidence and delivering a distinctive presence that speaks to your sense of style without needing to shout. Living for the City is about understated, easy looks with all the basic staples anyone could ever need. It encapsulates the notion that dressing well doesn’t always mean flashy or extravagant outfits. It celebrates the elegance of simplicity and the power of understated style.