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THE FIRST LOOK AT LONDON REBEL: SHAKE UP YOUR STYLE


Imagine 1980’s anarchic London – where punky plaids, studs and strong, structured silhouettes lead the way. This is where London Rebel belongs. Join us in the style revolution – shake things up and dare to be different with our new collection. Take a closer look.  

LONDON REBEL COLLECTIONLONDON REBEL COLLECTION
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rock check tunicrock check tunic
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winter days rollneck jumperwinter days rollneck jumper
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The Story 


Using cut-about detail, zips, tartan and studs, we created a line that speaks to our rockers, our rebels and our divas for a feel-good collection that’s sexy and sophisticated, with plenty of edge. Find out more below.  


What’s so Different about London Rebel? 


Not for the faint-hearted, London Rebel calls to those who love to shake things up. Being alternative doesn’t have to compromise femininity – so get ready to enjoy sumptuously structured silhouettes and keyhole cutout details that hugs your figure in all the right places. Bringing sophistication together with London-inspired edginess isn’t easy, but we make it look like a walk in Hyde Park with the London Rebel collection.   

winter walks dresswinter walks dress
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iris boho dressiris boho dress
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winter walks kimonowinter walks kimono
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boutique embroidered jacketboutique embroidered jacket
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The Ones to Watch Out For 


Buyers are loving our Rock Check Tunic – it's the cut-out detail and black sleeves which contrast against the tartan to deliver a real sophisticated vibe with a healthy dash of edge. Pairing perfectly with our Tell Me All Satchel Bag and matching shoes, you have an outfit our buyers are absolutely loving this season.  


The women at Joe Browns are loving our Vivienne Check Dress – this perfectly encapsulates a blend of top-notch upscale style with a funky pattern, creating a dynamic piece you’ll love to dress up or down at every opportunity. Try it with chunky boots and a leather jacket or stilettos and a blazer for a date night with a femme fatale vibe.  


Shake up your style the Joe Browns way with London Rebel this winter. This iconic style is a huge staple of British fashion, and we all know rock ‘n’ roll never dies. Enjoy the edgy styles that you’ll love to wear for many seasons to come.  


Discover More...


Get your daily style fix from Joe Browns. With original design inspiration, great outfit ideas and a little fun along the way...


We’re introducing a very special collection – Celebrate 25 years of Joe Browns with our Fireworks and Fizz range! What a ride it’s been! Take a dive into 25 years of Joe Browns and celebrate in sensational style! 


Our new Hollywood Glamour collection celebrates the timeless fashion inspired by Hollywood’s golden age. Step into these reimagined styles and let the party season be your red carpet this winter.


Enter the deeper tones of our new Bohemian Winter collection with party pieces to take your free spirits through the festive season in sensational style.