THE FIRST LOOK AT LONDON REBEL: SHAKE UP YOUR STYLE

Imagine 1980’s anarchic London – where punky plaids, studs and strong, structured silhouettes lead the way. This is where London Rebel belongs. Join us in the style revolution – shake things up and dare to be different with our new collection. Take a closer look.  

Using cut-about detail, zips, tartan and studs, we created a line that speaks to our rockers, our rebels and our divas for a feel-good collection that’s sexy and sophisticated, with plenty of edge. Find out more below.  

Not for the faint-hearted, London Rebel calls to those who love to shake things up. Being alternative doesn’t have to compromise femininity – so get ready to enjoy sumptuously structured silhouettes and keyhole cutout details that hugs your figure in all the right places. Bringing sophistication together with London-inspired edginess isn’t easy, but we make it look like a walk in Hyde Park with the London Rebel collection.   

Buyers are loving our Rock Check Tunic – it's the cut-out detail and black sleeves which contrast against the tartan to deliver a real sophisticated vibe with a healthy dash of edge. Pairing perfectly with our Tell Me All Satchel Bag and matching shoes, you have an outfit our buyers are absolutely loving this season.  

The women at Joe Browns are loving our Vivienne Check Dress – this perfectly encapsulates a blend of top-notch upscale style with a funky pattern, creating a dynamic piece you’ll love to dress up or down at every opportunity. Try it with chunky boots and a leather jacket or stilettos and a blazer for a date night with a femme fatale vibe.