NEW Summer Additions to the Moroccan Azure Collection 

With summer right around the corner, we’ve expanded on our Moroccan Azure collection to bring fresh summer styles to your wardrobes, so you can kick off summer in the most remarkable way.  

Inspired by rich cultures, their heritage and their crafts, dive into these unique new pieces to inject some colour into your summer.  

Making stunning ocean blue colours the main feature of this range, we’ve broken this collection up with deep, spicy oranges to bring some dimension to the collection, in addition to plain white wardrobe essentials to create endless outfit combinations for any occasion.  

With ultimate beach styles galore, we’ve really ramped up the summer vibes here so you’re ready and raring to go when it comes to holidays, day adventures and those easy breezy summer days.  

During our inspiration trips to Africa, it was Morocco that really inspired us. We just loved the bright blue skies, the rich, spicy palettes, the iconic mosaic features and the artisan craftsmanship that can be found throughout Moroccan culture. We knew straight away that a collection inspired by the magic of Morocco needed to be brought to people’s wardrobes, along with the Joe Browns touch of course! 

Walking the line between boho and vintage, we created the Moroccan Azure collection with the idea of celebrating cultures and their crafts through prints in the shapes and styles we know you love. We’ve also added never-before-seen silhouettes to this range to really set this collection apart from the rest. 

With placement designs, gorgeous border prints, remarkable twin sets and crochet open knits throughout our Moroccan Azure range, get ready for a selection of remarkable clothing that’ll bring those sunnier climes and bright blue skies right to your wardrobe. 

Expect rich earthy tones in lovely rusts and fiery oranges punctuated by shocks of cobalt blue throughout this range to deliver those exotic vibes that bring an uplifting edge to your seasonal style. Discover remarkable craft-inspired patterns, intertwined with gorgeous statement pieces that perfectly pair with classic wardrobe staples, letting your Moroccan Azure style take centre stage. Be prepared to steal the spotlight when you step out in this collection! 

There really is nothing like dressing in the pieces you love to bring some colour to your day, so live a colourful life in fantastic style with Joe’s Moroccan Azure Collection! Our Lyla Linen Blend Waistcoat and matching wide-leg trousers work together perfectly – so why not dare to be different and style it with the waistcoat on its own? This is perfect for an edgy look to your next occasion, and it’s a fabulous outfit to make an entrance for drinks with the girls, too!  

Our border print Boho Beauty Skirt sits back with plenty of crisp white blouses that you can style with a denim jacket and boho boots for a look that’ll become a new favourite go-to for whatever the day has instore for you. Experiment and try different combinations with the Moroccan Azure collection and watch the confidence boost happen before your eyes.  

We’ve taken our best-selling denim jacket and elevated it to a whole other level! Bringing our A-game to the boutique range, it’s the same shape you know and love, but this time we’ve added applique, sequin and embroidery detail to the back in the shape of angel wings. Take it from us, this is a truly special piece. 

And don’t miss the stunning the Summer Breeze Blouse and matching trousers - we're all set to buy this amazing two-piece set this season! Its abstract fern print and monochrome palette brings all the style to a go-to outfit that you’ll never want to take off. Lastly, with plenty of boutique items in this range, the Evelyn Embroidered Dress and Layla’s Embroidered Boutique Jacket have all the detail you’d expect from a Joe Browns piece – and then some!