Primary Play

If you're an avid Pinterest user, you might have heard of Primary Play.

It's an interior design movement that encourages us to break free of conventional 'grown-up' homeware trends and to embrace the spirit of our inner child. This means saying goodbye to monotonous monochrome palettes. Instead Primary Play welcomes vivid primary colours, whimsical décor, and daring prints on everything from furnishings to kitchenware. 

It's the homeware movement that allows you to let your inner artist free and create a home that truly reflects your personality.

With checkerboard vases, cheeky candleholders, and naughty gnomes, our Big Kids collection fits right into this creative interior trend. In this guide, we'll take you through our favourite elements of Primary Play and show you how you can bring it into your own home with Big Kids!

Primary Play interiors focus on the core primary colours: combining reds, blues, and yellows with pops of pastels and splashes of deep green.

These colours work together to evoke a sense of nostalgia and creativity, encouraging us to embrace playfulness- not just in our decor, but in our everyday lives. 

You can add subtle hints of these colours around your home, with ornaments or throw pillows, or you can go all out and design a space with bold painted walls, graphic rugs, and vibrant furniture.

The Big Kids collection makes it easy to blend these eye-catching colours together, and the best place to start is with just a few standout pieces.

Start with the Sweet Strawberry Pot as the centrepiece in your kitchen or dining space. Its deep red tones instantly brighten up tables and countertops, while its quirky design adds a healthy dose of nostalgia- a cornerstone of Primary Play interiors. Indulge your sweet tooth and fill the pot with everything from cookies to sugar cubes.

Once you're confident with Primary Play, you can pair it with the whole matching set! The Sweet Strawberry Jug, Mug, and Desert Plate will turn your kitchen into a colourful cafe, where you can host the most stylish tea parties.

Though simple colour is crucial, its the bold graphics and designs that really encapsulate the confidence and creativity of this movement.

On a cushion, bedding set, or art print, a unique design can spark conversation and bring the room to life. 

When picking your Primary Play prints, look for abstract art and playful illustrations. Pop art fits right in with the theme as it evokes nostalgia, whilst keeping with the happy-go-lucky aesthetic.

Bright and oversized, the graphics on our Big Kids home accessories were designed to pack a punch.

Instantly energise your living room by placing our Checkerboard Cheer Vase in your window sill or on your coffee table. The retro checkered pattern creates a striking visual effect, whilst the deep orange hue taps into the primary colour palette. 

Use the vase as a planter with a leafy green plant for a bit of contrast, or let it stand. Either way, it's a conversation starter that'll bring a fun retro twist to your Primary Play home.

Balance the bold shape of the vase with the soft Bisous Cushion. Its big tufted lettering, green border, and pink heart motifs, make it perfect for a reading nook, sofa, or bed. Plus, the clashing colour combo adds depth to the core red-and-blue-yellow scheme.

Primary Play decor doesn't take itself too seriously. Instead, it's bold, expressive, and a little bit cheeky.

Start with playful garden ornaments and home accessories with funky, retro-inspired shapes - anything that brings you joy, because these items aren't just decor, they're reflections of your unique personality.

Primary Play décor isn't just fun, it's practical too! It's designed to encourage interaction, touch, and movement.

This could mean stackable furniture, or pots and candleholders shaped like fruits, sweets, or cans.

With cheerful decor, your home will never feel boring.

With Big Kids, injecting that feel-good energy into your home has never been easier.

Our Stacked Sweets Candle Holder is a small detail with big personality. A playful tower of pastel treats with a glittery finish, its whimsical design is sure to spark joy. Use this candleholder as a dining table centrepiece or as a pop of fun for your home office. You can even choose a wacky wax candle in a clashing hue. 

Bring some mischief into your garden with our Naughty Gnomes. Availble in sky blue or sunshine yellow, these garden ornaments are full of character. Style them solo on a window sill or place them beside a funky plant pot.

Lighting is the finishing touch that ties your bright palette and graphic prints together.

Primary Play lighting should spark a little smile. Look for lamps in sculptural shapes - think round or oversized. A red or yellow table lamp can become an instant focal point for your desk or bedside table. 

Glossy materials like plastic or enamel will make these statement pieces shine even brighter.

Our Big Kids lighting is full of retro charm and it's guaranteed to bring that playful pop your home has been waiting for.

The Retro Bright Lamp will give your room an instant hit of colour and nostalgia. It's traditional shape gets a cheery twist with a yellow body and electric blue cord, bringing a '70s school desk aesthetic. Even when switched off, it'll steal the spotlight.

Or you could warm things up with our Mushroom Table Lamp, a modern take on a vintage style. The terracotta tone is warmer than the traditional Primary Play palette, but we love to do things differently! With a ribbed stand and a glossy finish, this lamp will add a soft, glowy vibe to bedrooms and lounges.