REFLECTIONS OF YESTERYEAR

We wanted to rediscover the timeless appeal of an era that always captivates our imagination. A golden vintage age with an atmosphere of calm confidence and where people gathered and paraded in stylish attire. Think 1940s in the boulevards of central Paris with its iconic café culture, fabulous architecture, stunning wide boulevards and famous haute couture styling.

Our world looks back and remembers a golden age of style and grace. Welcome to the new take on an era of black and white sophistication; where vintage invites modern to the show and creates an element of calm confidence that adds distinction to the everyday – bringing to mind the beguiling boulevards of Paris…..where coffee with friends has never looked so good. 

A visual feast for the eyes where vintage silhouettes and tailored shapes share the limelight with modern textures and clean lines.  This reimagined style casts our mind back to our travels to the boulevards of Paris - the city’s effortless elegance echoes through the collection, evoking a sense of romance and refinement. Get ready to infuse your wardrobe with a touch of je ne sais quoi.  

Expect an exquisite colour palette bringing oat milk, caramels, coffee, black and fiery reds together for a tonal delight that casts the mind back to those golden years of vintage Parisian-chic.

We’ve introduced these tones into statement herringbone check blazers and contrasted winter whites against chocolate-toned leather and cords for a chic, timeless look.  

For something a little new, we’ve also created a chocolate geo print dress and tailored shirt in a classic Joe Browns silhouette to sit back with our beautiful blazers. 

Black and white sophistication reigns supreme – and we’ve taken vintage Chanel vibes to bring that effortless retro charm into the modern day - with that unmistakeable Joe Browns twist. Taking classic spots and stripes and adding the detail you know and love, we’ve created a range of simple monochrome looks that can be styled for any occasion to achieve a timeless look for years to come. As you know, no wardrobe is complete without a crisp white shirt, and this is where you can find our pleated shirt, perfect to add a touch of class to any style; for any occasion. 

Joe’s Buying Team love the caramel-coloured longline teddy bear coat this season – back in a new colourway, this is bound to be popular, however it’s the chocolate suede biker jacket that’s the real star of the show here – whichever option you go for, it makes a stylish wardrobe addition.

On the tailoring front, we’ve reintroduced figure-hugging, flattering geo printed shirts and dresses that effortlessly pair with our herringbone blazer and skirt co-ord. When it comes to the accessories, we can’t wait to get our hands on the structured cross body bag and chunky loafers to bring these looks right up to date and achieve a lovely preppy style!