Discover our NEW Summer Collections | Shop Women’s | Shop Men’s | Shop Homeware Discover our NEW Summer Collections
Shop Women’s | Shop Men’s | Shop Homeware

PayPal Now Available | Shop Now

5* Feefo Customer Experience Rating | Learn More

Buy now, pay with Klarna, Learn more

Free UK Returns | Find Out More

Up to 70% Off Summer Sale Now On | Shop Women’s | Shop Men’s | Shop Homeware Up to 70% Off Summer Sale Now On
Shop Women’s | Shop Men’s | Shop Homeware

New Sale Styles Added | Shop Women’s | Shop Men’s New Sale Styles Added
Shop Women’s | Shop Men’s

Your Shopping Bag


NEW Summer Additions to the Riviera Haze Collection 


With summer on the horizon and occasions filling up in the calendar, get ready for new summer menswear in the Riviera Haze collection.  


With colours inspired by a tonal sunset at dusk, we’ve added new summer items that burst with fresh, summery colour to create that extra impact to your summer outfits this season. Take a look!   

Riviera Haze CollectionRiviera Haze Collection
SELECT IMAGE TO SHOP COLLECTION

NEW Additions to the Riviera Haze Collection 


We’ve brought new bold patterns and bold summer colouring out to play in our extended Riviera Haze collection . With a choice of block-coloured or patterned polo shirts with plenty of Joe Browns twists and a great selection of classic button-up shirts, there’s something for everyone to help create a sensational outfit. These real mood-boosting vibes will have you ready to rock summer in full colour.  

CHILLED DAYS SHIRTCHILLED DAYS SHIRT
SELECT TO SHOP CHILLED DAYS SHIRT
KEEPING IT COOL SHIRTKEEPING IT COOL SHIRT
SELECT IMAGE TO SHOP KEEPING IT COOL SHIRT

MORE NEW SUMMER LINES FROM THE RIVIERA HAZE COLLECTION...


FABULOUS FLORAL POLO SHIRTFABULOUS FLORAL POLO SHIRT
SELECT TO SHOP FABULOUS FLORAL POLO SHIRT
FREE AS A BIRD POLO SHIRTFREE AS A BIRD POLO SHIRT
SELECT TO SHOP FREE AS A BIRD POLO SHIRT
SUPERB SMART POLO SHIRTSUPERB SMART POLO SHIRT
SELECT TO SHOP SUPERB SMART POLO SHIRT
PERFECT POLO SHIRTPERFECT POLO SHIRT
SELECT TO SHOP PERFECT POLO SHIRT


More from the Riviera Haze Collection 


Do you love the new summer additions to our Riviera Haze collection? Keep reading to see how this collection’s story started.  



What to Expect from the Riviera Haze Collection 


Our concept for this menswear collection were those hazy evenings in sunnier climes where the golden hour illuminates rooftop bars and the tunes start to ramp up. Thoughtfully designed to suit any sense of style, we wanted to keep some staple pieces pared back – but they’re anything but plain! With fantastic craftsmanship and high-quality fabric, the devil really is in the detail here. 

EASY DAYS SHIRTEASY DAYS SHIRT
SELECT TO SHOP EASY DAYS SHIRT
HIGH TIDE CARDIGANHIGH TIDE CARDIGAN
SELECT IMAGE TO SHOP HIGH TIDE CARDIGAN

MORE FROM THE RIVIERA HAZE COLLECTION...


STYLE OUT SUMMER SHIRTSTYLE OUT SUMMER SHIRT
SELECT TO SHOP STYLE OUT SUMMER SHIRT
OUTSTANDING OXFORD SHIRTOUTSTANDING OXFORD SHIRT
SELECT TO SHOP OUTSTANDING OXFORD SHIRT
BEYOND BASIC STRIPE TEEBEYOND BASIC STRIPE TEE
SELECT TO SHOP BEYOND BASIC STRIPE TEE
IN THE BAG POLOIN THE BAG POLO
SELECT TO SHOP IN THE BAG POLO

The Palette: The Look-Good Factor 


The theme of this palette is sunset. With oranges, lilacs and blues leading the way, we’ve also added some blacks to bring a distinctive edge to the collection. We’ve also gone the extra mile and curated this range to allow plenty of opportunities to layer up your look for an easy transition to spring.  

CAREFULLY CUSTOMISED HENLEYCAREFULLY CUSTOMISED HENLEY
SELECT IMAGE TO SHOP CAREFULLY CUSTOMISED HENLEY
ONE FOR THE WEEKEND CREWONE FOR THE WEEKEND CREW
SELECT IMAGE TO SHOP ONE FOR THE WEEKEND CREW

Where to Wear? The Feel-Good Factor 


Perfect for date night or a pint with the boys, this is a collection that’ll see you from the start of spring and right through the summer. We’ve also included a navy suit for upcoming smarter occasions to pair with your Riviera Haze shirts. Joe Browns men’s tailoring really creates a point of difference, so whatever’s coming up in the diary, you can be sure you’ll be the best dressed guest and give yourself the mood-boost you deserve. 

REMARKABLE RIB POLOREMARKABLE RIB POLO
SELECT IMAGE TO SHOP REMARKABLE RIB POLO
SMARTEN UP FUNNELSMARTEN UP FUNNEL
SELECT IMAGE TO SHOP SMARTEN UP FUNNEL

The Pieces to Watch Out For 


The Larger Than Life Floral Shirt is a cracking piece that we are loving this season. It’s the big florals on the dark base that first grabs the eye, but it’s the pops of orange on the inside cuff and collar that keeps us looking. Pair this with our new Charming Chino Trousers for a look that you’ll keep coming back to.  


Another favourite at JB is the Perfect Paisley Polo – a totally new style for us! For those wanting to try something different this season, get all the comfort of the polo with lots of head-turning attention, thanks to its purple paisley print. If you prefer a more straight-talking design and are seeking out top-notch quality, take a look at the Superb Knitted Polo. This dapper soft pink piece is crafted from a lightweight yarn that feels fantastic – it’s sure to put a spring into your step this season. 

LARGER THAN LIFE FLORAL SHIRTLARGER THAN LIFE FLORAL SHIRT
SELECT IMAGE TO SHOP LARGER THAN LIFE FLORAL SHIRT
PERFECT PAISLEY POLOPERFECT PAISLEY POLO
SELECT IMAGE TO SHOP PERFECT PAISLEY POLO

So there you have it. Our Riviera Haze menswear collection is made for those who love to work hard by day and play harder by night. Enjoy the sunset palette of the Riviera Haze range with a beer in hand as the sun goes down on another spring day.  


Like what you see? Then check out our other Joe Browns menswear collections on our Inspiration page to find some serious spring styling ideas! 


Discover More...


Get your daily style fix from Joe Browns. With original design inspiration, great outfit ideas and a little fun along the way...


Stay sharp and show your love of all things classic with our new summer suits. Men’s tailoring doesn’t get much better than this. Find out all you need to know about the new collection of Joe Browns occasion wear.


Step up your style game with Hotel Paraiso, a menswear collection bursting with distinctive designs in a kaleidoscope of colours designed to live it up in the sunny seasons. Explore our new summer additions! 


Our buyers and designers explored Marrakesh to bring a little slice of this magical place to your wardrobes this summer. Discover rich, earthy palettes and brand-new summer styles to bring some colour to your style.