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Riviera Haze: The Inspiration Behind Our New Men’s Collection 


Joe Browns new men’s collection takes us back to rooftop bars and sunny escapades. Inspired by the experiences and travels of our amazing buyers, this one is made for the days when the sun comes out to play and convinces us to smarten our style in anticipation of what the day might bring.  


Welcome to Riviera Haze – the collection that takes you from sunny days to fun-filled nights in sensational, suave style.  

Riviera Haze CollectionRiviera Haze Collection
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What to Expect from the Riviera Haze Collection 


Our concept for this menswear collection were those hazy evenings in sunnier climes where the golden hour illuminates rooftop bars and the tunes start to ramp up. Thoughtfully designed to suit any sense of style, we wanted to keep some staple pieces pared back – but they’re anything but plain! With fantastic craftsmanship and high-quality fabric, the devil really is in the detail here. 

EASY DAYS SHIRTEASY DAYS SHIRT
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HIGH TIDE CARDIGANHIGH TIDE CARDIGAN
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MORE FROM THE RIVIERA HAZE COLLECTION...


STYLE OUT SUMMER SHIRTSTYLE OUT SUMMER SHIRT
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OUTSTANDING OXFORD SHIRTOUTSTANDING OXFORD SHIRT
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BEYOND BASIC STRIPE TEEBEYOND BASIC STRIPE TEE
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IN THE BAG POLOIN THE BAG POLO
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The Palette: The Look-Good Factor 


The theme of this palette is sunset. With oranges, lilacs and blues leading the way, we’ve also added some blacks to bring a distinctive edge to the collection. We’ve also gone the extra mile and curated this range to allow plenty of opportunities to layer up your look for an easy transition to spring.  

CAREFULLY CUSTOMISED HENLEYCAREFULLY CUSTOMISED HENLEY
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ONE FOR THE WEEKEND CREWONE FOR THE WEEKEND CREW
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Where to Wear? The Feel-Good Factor 


Perfect for date night or a pint with the boys, this is a collection that’ll see you from the start of spring and right through the summer. We’ve also included a navy suit for upcoming smarter occasions to pair with your Riviera Haze shirts. Joe Browns men’s tailoring really creates a point of difference, so whatever’s coming up in the diary, you can be sure you’ll be the best dressed guest and give yourself the mood-boost you deserve. 

REMARKABLE RIB POLOREMARKABLE RIB POLO
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SMARTEN UP FUNNELSMARTEN UP FUNNEL
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The Pieces to Watch Out For 


The Larger Than Life Floral Shirt is a cracking piece that we are loving this season. It’s the big florals on the dark base that first grabs the eye, but it’s the pops of orange on the inside cuff and collar that keeps us looking. Pair this with our new Charming Chino Trousers for a look that you’ll keep coming back to.  


Another favourite at JB is the Perfect Paisley Polo – a totally new style for us! For those wanting to try something different this season, get all the comfort of the polo with lots of head-turning attention, thanks to its purple paisley print. If you prefer a more straight-talking design and are seeking out top-notch quality, take a look at the Superb Knitted Polo. This dapper soft pink piece is crafted from a lightweight yarn that feels fantastic – it’s sure to put a spring into your step this season. 

LARGER THAN LIFE FLORAL SHIRTLARGER THAN LIFE FLORAL SHIRT
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PERFECT PAISLEY POLOPERFECT PAISLEY POLO
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So there you have it. Our Riviera Haze menswear collection is made for those who love to work hard by day and play harder by night. Enjoy the sunset palette of the Riviera Haze range with a beer in hand as the sun goes down on another spring day.  


Like what you see? Then check out our other Joe Browns menswear collections on our Inspiration page to find some serious spring styling ideas! 


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