NEW Summer Additions to the Riviera Haze Collection 

With summer on the horizon and occasions filling up in the calendar, get ready for new summer menswear in the Riviera Haze collection.  

With colours inspired by a tonal sunset at dusk, we’ve added new summer items that burst with fresh, summery colour to create that extra impact to your summer outfits this season. Take a look!   

We’ve brought new bold patterns and bold summer colouring out to play in our extended Riviera Haze collection . With a choice of block-coloured or patterned polo shirts with plenty of Joe Browns twists and a great selection of classic button-up shirts, there’s something for everyone to help create a sensational outfit. These real mood-boosting vibes will have you ready to rock summer in full colour.  

Our concept for this menswear collection were those hazy evenings in sunnier climes where the golden hour illuminates rooftop bars and the tunes start to ramp up. Thoughtfully designed to suit any sense of style, we wanted to keep some staple pieces pared back – but they’re anything but plain! With fantastic craftsmanship and high-quality fabric, the devil really is in the detail here. 

The theme of this palette is sunset. With oranges, lilacs and blues leading the way, we’ve also added some blacks to bring a distinctive edge to the collection. We’ve also gone the extra mile and curated this range to allow plenty of opportunities to layer up your look for an easy transition to spring.  

Perfect for date night or a pint with the boys, this is a collection that’ll see you from the start of spring and right through the summer. We’ve also included a navy suit for upcoming smarter occasions to pair with your Riviera Haze shirts. Joe Browns men’s tailoring really creates a point of difference, so whatever’s coming up in the diary, you can be sure you’ll be the best dressed guest and give yourself the mood-boost you deserve. 

The Larger Than Life Floral Shirt is a cracking piece that we are loving this season. It’s the big florals on the dark base that first grabs the eye, but it’s the pops of orange on the inside cuff and collar that keeps us looking. Pair this with our new Charming Chino Trousers for a look that you’ll keep coming back to.  

Another favourite at JB is the Perfect Paisley Polo – a totally new style for us! For those wanting to try something different this season, get all the comfort of the polo with lots of head-turning attention, thanks to its purple paisley print. If you prefer a more straight-talking design and are seeking out top-notch quality, take a look at the Superb Knitted Polo. This dapper soft pink piece is crafted from a lightweight yarn that feels fantastic – it’s sure to put a spring into your step this season.