Your Shopping Bag

Shop New Arrivals | Women’s | Men’s | Homeware

Free UK Returns | Find Out More

Express Delivery Available | Find Out More

Behind the Seams: The New Shades of Valparaiso Collection 


Live life in full colour with Shades of Valparaiso this spring. Joe’s new collection is bursting with feel-good colours that uplift your spirits. Fight off the grey days as we journey on into a season with electric blue skies and the sunshine of the long-awaited summer.    


For a collection that celebrates creativity in dressing, join us as we take you behind the seams of our new Shades of Valparaiso collection and discover where bold colour meets unique style.  

SHADES OF VALPARAISO COLLECTIONSHADES OF VALPARAISO COLLECTION
SELECT IMAGE TO SHOP COLLECTION

The Story Behind Joe’s Shades of Valparaiso Collection 


Our buyers and designers were so inspired from their journey to Valparaiso – this port city on Chile’s coast is renowned for its colourful clifftop homes, eclectic architecture and radiant murals on every corner. With the sun beating down on pebble-paved streets and the smell of the sea in the air, we knew we had to bring this city to life in a Joe Browns range. Known as the “Jewel of the Pacific”, prepare to venture into Valparaiso through a collection that celebrates colour and creativity in its truest form. 

AZALEA BOHO DRESSAZALEA BOHO DRESS
SELECT TO SHOP AZALEA BOHO DRESS
VALENTINA EMBROIDERED JEANSVALENTINA EMBROIDERED JEANS
SELECT IMAGE TO SHOP VALENTINA EMBROIDERED JEANS

MORE FROM THE SHADES OF VALPARAISO COLLECTION...


KIARA LEATHER JACKETKIARA LEATHER JACKET
SELECT TO SHOP KIARA LEATHER JACKET
VALENTINA CROCHET CARDIGANVALENTINA CROCHET CARDIGAN
SELECT TO SHOP VALENTINA CROCHET CARDIGAN
FABULOUS FIESTA DRESSFABULOUS FIESTA DRESS
SELECT TO SHOP FABULOUS FIESTA DRESS
TALLULAH PRINTED KIMONOTALLULAH PRINTED KIMONO
SELECT TO SHOP TALLULAH PRINTED KIMONO

What to Expect from Shades of Valparaiso 


With joyful colour bursting from every piece in this range, we’ve curated this vivid collection to mark the start of summer to take us into those picturesque days where the adventures are plentiful and the day can take us anywhere. Expect the Joe Browns touch in every stitch of these pieces – with plenty of embroidery, detail and crafty crochet thrown into the mix, we’ve designed a true bohemian collection that celebrates every colour of the spectrum. 

ELSIE BOHO DRESSELSIE BOHO DRESS
SELECT IMAGE TO SHOP ELSIE BOHO DRESS
REMARKABLE BOHO DRESSREMARKABLE BOHO DRESS
SELECT IMAGE TO SHOP REMARKABLE BOHO DRESS

The Palette: The Look-Good Factor 


The theme of the Shades of Valparaiso’s palette is colour in every form. Expect beaming complementary tinctures in patterns that uplift your spirits, as well as vivid plains that sit back with statement pieces to showcase unique styling at its very best.

 
The Shades of Valparaiso collection is a true testament to what’s known as “dopamine dressing”; a feel-good trend of colour-blocking, saturated hues and playing with vivid pattern that helps boost your outlook on the day ahead. In a world of minimalist style, dare to be different and hear the compliments flow when you dress in brilliant colour. 

AZALEA BOHO DRESSAZALEA BOHO DRESS
SELECT IMAGE TO SHOP AZALEA BOHO DRESS
THE ULTIMATE BOHO MAXI DRESSTHE ULTIMATE BOHO MAXI DRESS
SELECT IMAGE TO SHOP THE ULTIMATE BOHO MAXI DRESS

How to Style? The Feel-Good Factor 


Joe’s Shades of Valparaiso collection is a celebration of colour that sings of the joys that summer brings, so it’s no surprise that we see ourselves on a warm afternoon with a Bacardi or a cocktail in hand!  


We’re well aware that the mornings are still dark for now, so until then, we’ve thoughtfully designed this collection to sit back with staple blacks so you’re free to style the Shades of Valparaiso collection regardless of the season or the weather! Any time you need a pick-me-up, dress in the Shades of Valparaiso collection and  discover a great way to lift your mood! 

THE ULTIMATE BOHO MAXI DRESSTHE ULTIMATE BOHO MAXI DRESS
SELECT IMAGE TO SHOP THE ULTIMATE BOHO MAXI DRESS
ELSIE BOHO DRESSELSIE BOHO DRESS
SELECT IMAGE TO SHOP ELSIE BOHO DRESS

The Ones to Watch Out For 


Our best-selling Remarkable Boho Dress is back in brand-new colourways this season. Bursting with colour and remarkable movement, the Fabulous Fiesta Dress is a statement piece that’ll quickly become a summer go-to. You have to be the first to get your hands on this style before it flies off the shelves. Don’t forget our new Kiara Leather Jacket that’s an all-round staple, now in a gorgeous shade of sunshine yellow to really bring out the sunny vibes (whether the sun decides to show or not!). 


We’ve also reintroduced the Azalea Tunic; an embroidered sleeveless tunic back into our range, as a seasonal collection is simply not complete without an iconic Joe Browns shape! And don’t miss our brand new Fiesta Crochet Jumper and a super cosy Valentina Crochet Cardigan for a true feel-good style that’ll see you through spring. You’ll need to be quick – with colours this fabulous, we know they won’t be around for long! 

FIESTA CROCHET JUMPERFIESTA CROCHET JUMPER
SELECT IMAGE TO SHOP FIESTA CROCHET JUMPER
REMARKABLE BOHO DRESSREMARKABLE BOHO DRESS
SELECT IMAGE TO SHOP REMARKABLE BOHO DRESS

So there you have it, a bold celebration of colour is waiting to be discovered in the Shades of Valparaiso collection. We can’t wait to dress in these mood-boosting pieces to welcome in the sunny season, so join us in this carnival of colour! Spring is only around the corner, after all! 

Don’t forget to check out our Inspiration page to discover all of the new collections waiting to say ‘hello’ to your wardrobe this season! 


Discover More...


Get your daily style fix from Joe Browns. With original design inspiration, great outfit ideas and a little fun along the way...


Spring is on the horizon and we’re back with a French-inspired collection infused with the joyful colours of spring! Join us as we take you on a journey through Le Cafe D’Or and discover what makes this collection truly shine.


Come and remember the swinging 60s in Chelsea with our Ode to Kings Road collection this spring. Bring on those feel-good boho styles and elevate your everyday wear with Joe Browns new feel-good collection.


Unwrap the new Moroccan Azure collection with us and discover a collection that celebrates a rich culture and its crafts in a unique vision of patterns and prints to lift your spirits and spark that feel-good energy just in time for spring!