Behind the Seams: The New Shades of Valparaiso Collection 

Live life in full colour with Shades of Valparaiso this spring. Joe’s new collection is bursting with feel-good colours that uplift your spirits. Fight off the grey days as we journey on into a season with electric blue skies and the sunshine of the long-awaited summer.    

For a collection that celebrates creativity in dressing, join us as we take you behind the seams of our new Shades of Valparaiso collection and discover where bold colour meets unique style.  

Our buyers and designers were so inspired from their journey to Valparaiso – this port city on Chile’s coast is renowned for its colourful clifftop homes, eclectic architecture and radiant murals on every corner. With the sun beating down on pebble-paved streets and the smell of the sea in the air, we knew we had to bring this city to life in a Joe Browns range. Known as the “Jewel of the Pacific”, prepare to venture into Valparaiso through a collection that celebrates colour and creativity in its truest form. 

With joyful colour bursting from every piece in this range, we’ve curated this vivid collection to mark the start of summer to take us into those picturesque days where the adventures are plentiful and the day can take us anywhere. Expect the Joe Browns touch in every stitch of these pieces – with plenty of embroidery, detail and crafty crochet thrown into the mix, we’ve designed a true bohemian collection that celebrates every colour of the spectrum. 

The theme of the Shades of Valparaiso’s palette is colour in every form. Expect beaming complementary tinctures in patterns that uplift your spirits, as well as vivid plains that sit back with statement pieces to showcase unique styling at its very best.

 
The Shades of Valparaiso collection is a true testament to what’s known as “dopamine dressing”; a feel-good trend of colour-blocking, saturated hues and playing with vivid pattern that helps boost your outlook on the day ahead. In a world of minimalist style, dare to be different and hear the compliments flow when you dress in brilliant colour. 

Joe’s Shades of Valparaiso collection is a celebration of colour that sings of the joys that summer brings, so it’s no surprise that we see ourselves on a warm afternoon with a Bacardi or a cocktail in hand!  

We’re well aware that the mornings are still dark for now, so until then, we’ve thoughtfully designed this collection to sit back with staple blacks so you’re free to style the Shades of Valparaiso collection regardless of the season or the weather! Any time you need a pick-me-up, dress in the Shades of Valparaiso collection and  discover a great way to lift your mood! 

Our best-selling Remarkable Boho Dress is back in brand-new colourways this season. Bursting with colour and remarkable movement, the Fabulous Fiesta Dress is a statement piece that’ll quickly become a summer go-to. You have to be the first to get your hands on this style before it flies off the shelves. Don’t forget our new Kiara Leather Jacket that’s an all-round staple, now in a gorgeous shade of sunshine yellow to really bring out the sunny vibes (whether the sun decides to show or not!). 

We’ve also reintroduced the Azalea Tunic; an embroidered sleeveless tunic back into our range, as a seasonal collection is simply not complete without an iconic Joe Browns shape! And don’t miss our brand new Fiesta Crochet Jumper and a super cosy Valentina Crochet Cardigan for a true feel-good style that’ll see you through spring. You’ll need to be quick – with colours this fabulous, we know they won’t be around for long!