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Style it Out with the Sunshine Soirée Collection 


With sunny summer occasions filling up in the diary, it just wouldn’t be high summer without a Joe Browns occasionwear collection! Get ready for sunshine soirées in the most remarkable way – with standout style, timeless silhouettes and the Joe Browns twist.  


Let’s take a look.  

THE SUNSHINE SOIRÉE COLLECTIONTHE SUNSHINE SOIRÉE COLLECTION
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The Story Behind the Sunshine Soirée Collection 


This year, we wanted to create a collection that represents the feeling of slipping on that new favourite dress and meeting with friends at an occasion that creates the perfect backdrop for sun-soaked style.  


We’re talking about those summer events where the gentle heat of the late afternoon tells us it’s going to be one of those evenings, where our outfits can take us anywhere – so welcome the unknown and live for today – with all the style and confidence you need to have an amazing season.  

STUNNING HALTERNECK DRESSSTUNNING HALTERNECK DRESS
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ENDLESS SUMMER HOLIDAY DRESSENDLESS SUMMER HOLIDAY DRESS
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MORE FROM THE SUNSHINE SOIRÉE COLLECTION...


POSITIVE VIBES TEEPOSITIVE VIBES TEE
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STUNNING HALTERNECK DRESSSTUNNING HALTERNECK DRESS
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TWIST FRONT GEO JERSEY DRESSTWIST FRONT GEO JERSEY DRESS
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SEA BREEZES WAY BAGSEA BREEZES WAY BAG
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What to Expect from the Sunshine Soirée Collection 


Expect some seriously stylish silhouettes with stunning floral patterning that brings occasionwear to another level. Packing plenty of movement and a whole lot of style, these dresses are really something to behold.  


When it comes down to it, all our eyes are on fabulous women’s tailoring! You heard us right, our new and revamped women’s tailoring is back for high summer and trust us when we say we cannot get enough of them! Keep reading to discover how fabulous these pieces are and exactly why you need them in your occasion wardrobe this season.  

FLORAL FIZZ DRESSFLORAL FIZZ DRESS
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STUNNING HALTERNECK DRESSSTUNNING HALTERNECK DRESS
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The Palette: The Look-Good Factor 


We wanted the freedom for everyone to express their individual occasion style, so this season we’ve decided to march to our own beat in this collection. It’s all about floral patterns this year, so we really wanted to create something that’s vibrant and doesn’t play by the standard fashion rules.  


When curating a floral collection, we typically look at nature. While a lot of floral collections are inspired by gardens – neat, tidy, delicate and feminine – we wanted this collection to resemble feeling powerful and resilient, unpredictable and marvellous. So, we chose wildflowers to really hone in on what makes Joe Browns different. Be like a wildflower; grow where you want, look amazing for you and no one else. Therefore, we tore up the rulebook and said “Out with the palette, in with what makes people feel amazing!” Which – funnily enough – brings us to our next point... 

DAY AT THE RACES DRESSDAY AT THE RACES DRESS
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FLORAL FIZZ DRESSFLORAL FIZZ DRESS
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How to Style: The Feel-Good Factor 


Bringing the wildflower wildcard element in with classic shapes and structured lines, we really brought that balance back to the collection. All you need to do is choose the colours and patterns you know you look good in and add the accessories that you love. Are you loving bold, dramatic florals? We've got them. Delicate ditsy prints? Check. Marvellous monochromatic looks? Those too. Stunning three-piece pinstripe suits? Yep. You name it; the Sunshine Soirée collection has it all.  

DARE TO BE DIFFERENT PRINT DRESSDARE TO BE DIFFERENT PRINT DRESS
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BIANCA PINSTRIPE WAISTCOATBIANCA PINSTRIPE WAISTCOAT
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The Ones to Watch out For  


It would be an absolute understatement to say we can’t get enough of women’s tailoring in this collection. The Bianca suit comprises the Bianca Pinstripe Jacket, Pinstripe Waistcoat and Pinstripe Trousers to bring all the class and sophistication to your look. In a stunning cream colour, this three-piece women’s suit needs to be seen to be believed.

 
If you’re looking for tailoring that injects a playful edge, look no further than the Lyla Linen Blend Tailored Jacket and Tailored Shorts in a stunning coral colour that brings the most versatility to a tailored outfit we’ve ever seen. Perfect for your upcoming occasions, you can also look forward to wearing it styled up or down for lunches, brunches and garden parties, too!     

BIANCA PINSTRIPE JACKETBIANCA PINSTRIPE JACKET
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LYLA LINEN BLEND TAILORED JACKETLYLA LINEN BLEND TAILORED JACKET
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With all the being said, the Sunshine Soirée collection embodies the essence of sun-drenched elegance in the styles that don’t play by the rules, yet still look effortlessly sophisticated. With your next perfect dress to slip into, every moment promises the potential for a magical day. Embrace the spontaneity, live for the moment and turn up in the styles that make you feel remarkable.  

Make sure to check our Inspiration page to keep yourself in the loop with our other collections and prepare for a truly magical sunshine season. 


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