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Velvet, Velour & Devore... What's the Difference & How Do I Wear Them?


Velour, devore and velvet… these glamorous, luxuriously soft fabrics make the perfect women’s wardrobe staples. From classic velour maxi dresses for special occasions and devore embroidered wrap tops that take your office wear to the next level, to velvet coats so you can stay warm and stylish all season long.

Prepare for endless compliments when you style our velvet, velour and devour pieces season after season. But, before you dive into our collection, you might be wondering what the difference is between velvet, velour, and devore.

This guide is here to tell you everything you need to know, plus we'll teach you the best ways to style these sophisticated fabrics.

Velvet Tunic DressVelvet Tunic Dress
Dazzling Devore DressDazzling Devore Dress
Vintage Velour DressVintage Velour Dress

Velvet


There's a reason velvet is often associated with winter glamour: this fabric's thick layer of evenly cut fibres give it the luxuriously smooth texture it's known for. Not only does velvet feel deluxe, but it also shimmers when it catches the light, making it the ultimate material for a showstopping party look. Whether you style it with boots or sparkling accessories, you're sure to stand out in a Joe Browns velvet style.


How to Wear Velvet? 


Velvet is style that has stood the test of time, so it works well with wardrobe staples that are just as timeless. If you've chosen a velvet top, you can create an effortlessly luxurious outfit by pairing it with classic bootcut jeans or a stylish midi skirt. Velvet dresses are a guaranteed way to dazzle the crowd at any occasion, pair yours with the right accessories and your outfit will be unforgettable. Grab a pair of heels and a matching handbag (preferably in velvet too!), then add the finishing touches with a piece of silver jewellery, such as a jewel brooch or diamond earrings.


Joe’s Top Tips For Wearing Velvet


Get in the groove with our top tips for styling velvet:

The Trick is in the Texture

When styling velvet, try pairing it with matte fabrics like cotton or denim to avoid an outfit that's too heavy or shiny. After all, your velvet is your statement piece and you don't want anything to upstage it.

Choose Rich, Deep Colours

You'll often find velvet in darker shades and jewel tones. This is because lighter colours reflect light evenly and can dim the fabric's natural shimmer; jewel tones emphasise velvet's shine to make the fabrics appear more dimensional and luxurious. Emerald, sapphire, amythest, and ruby red are just some of the gorgeous shades you could choose to bring your velvet look to life.

For more tips on how to wear jewel tones, read our style guide!

Dress With the Occasion in Mind

Velvet shines it's brightest in the evening, but it doesn't have to be reserved for party wear. You can rock velvet during the day too by dressing it down with denim jeans and trainers. Depending on whether you're going to work or dressing for the weekend, you can complete the look with a structured blazer or a chic leather jacket. For daytime, choose relaxed pieces, like cowl neck tops and loose-fitting shirts. When the party begins, go all out with tight-fitting midi dresses and tailored trousers.

Get Clever with Accessories

Velvet makes a statement on it's own, so it doesn't need too much help in the accessories department. However, adding a few carefully chosen pieces can help to elevate the look even further. Lean into the vintage aesthetic with minimal jewellery in either gold or silver, such as diamonte earrings or a beaded necklace. Then, add a bit of extra glamour with velvet shoes and a matching handbag


Velour


Though velour is just as luxurious and soft to the touch as velvet, it’s typically crafted from cotton, whereas velvet is made from pure silk. A soft, comfortable, and colourful fabric, velour rose to popularity in the 70s and has remained a staple in fashion ever since. 

Because it's super soft and oh-so-cosy velour has been used in everything from textiles to loungewear to party styles. In fact, the Joe Browns winter collection is full of stunning velour pieces including dresses, tops, and jackets.


How to Wear Velour?


This opulent fabric is typically associated with winter occasionwear but, when styled correctly, velour can be worn to any event in any season. Bring a mix of bold colour and elegance to your day-to-day outfits by wearing a velour floral top with jeans or a denim skirt. Add ankle boots and a leather jacket for some casual edge, and you've got a velour outfit that works as an elevated everyday look or as an understated smart casual style

Got an event with a more glamorous dress code? Take your occasion outfit up a notch with a velour dress, styled with a faux fur wrap for a touch of vintage glamour. You're never fully dressed without the right accessories. So, don't forget your matching heels and purse.

Wherever the seasons take you, you'll always feel confident and stylish when wrapped in velour clothing!


Joe’s Top Tips For Wearing Velour


Here are some of our expert styling tips, so you can strut your stuff in velour.

Balance Comfort & Chicness

Velour fabric has a relaxed, loungey shape and feel. So, you'll want to pair it with structured pieces, especially if you're dressing for a special occasion. For example, layer a tailored blazer over a velour maxi dress or pair your velour top with slim-fitting trousers.  This will not only refine your outfit, but it will define your shape in the most graceful way.

Stick to Sophisticated Shades

Velour comes in so many colours, but it always shines its brightest in sophisticated shades such as berry, aubergine, royal blue, and forest green. These shades bring depth to the fabric, so you can get the most out of your velour style.  When it comes to jackets and shoes, opt for neutral shades that complement the fabric rather than compete with it. This could be a pair of sleek black heels or a polished navy jacket. 

Lean Into the Retro Vibe

Velour has been at the forefront of some of the most iconic moments in fashion. From the bright suits flaunted by 70s popstars to the tracksuits that took centre stage in Y2K styling, velour has a place in every woman's retro wardrobe.

Tailored trousers are key for a vintage velour outfit. These eras were all about the flair, so choose embroidered bootcuts in colours that pop. If you're going for the 70s/80s Disco Glam aesthetic, wear your velour trousers with a matching blazer. Alternatively, wear a velour jumpsuit with a hoodie or sweatshirt for a luxuriously laidback 2000s-inspired style. 


Devoré


Devoré is a fabulous technique that involves burning out areas of velvet fabric to create beautiful lace-like patterns. Devoré patterns are a wonderful way to elevate your velvet styles, especially when it comes to eveningwear as they tend to shimmer under the light. 

How to Wear Devore?


Devoré is the ultimate choice if you're looking to take your velvet outfit to the next level as it's just so effortless to style. You can transform any casual look by wearing a long-sleeved devoré top with a pair of your favourite denim jeans. For formal events, from wedding parties to Christmas soirees, you can create a head-turning occasion ensemble by wearing a devoré tunic dress with tights and a stunning pair of sparkly boots


Joe’s Top Tips for Wearing Devoré


Let's dive into our top tips for styling devore, so you can exude elegance everytime you wear it:

Let the Fabric Speak for Itself

Devoré fabrics are natural attention-grabbers. It's why they're the perfect statement pieces for any occasion. So, when you're styling your devoré, look for understated pieces in solid colours to complement the velvet pattern.  For example, if your dress features lush greens and lively pinks, choose a coat or jacket in a similar tone. This will help bring out the colours of your devore, without overshadowing them, and it'll make your outfit feel harmonious.

Layer with Contrasting Textures

Devoré velvet is a smooth and shimmery fabric, and one of the best ways to make it shine is by layering it with contrasting textures. Moleskin coats are fabulous options as they're just as luxurious as velvet but they offer a beautifully matte finish that enhances devoré's subtle sheen.

Give Your Devore a Modern Twist

With roots in the sophisticated style of the 1920s, devoré has a distinctly vintage feel. If your style is more 21st century, you might be wondering how you can bring this timeless style to the modern day. The key is to pair your devoré with more modern shapes and materials; think skinny denim jeans and a fitted blazer. Tailored pieces will give your outfit a sleek and structured silhouette, which will allow your velvet to stand out without looking outdated.

Use Devoré to Enhance Your Shape

One of the many things we love about devoré is that it can actually be used to enhance your favourite features. Devoré patterns that run vertically or diagonally draw the eye up and down, which creates the illusion of height. Additionally, sheer materials catch the light, cascading along your figure. No matter how you style it, devoré is such a flattering fabric to wear.


Now you're an expert, tell us which velvet, velour or devore piece you’ll be wearing by joining in the conversation on Facebook or Instagram. Plus, you can get even more styling tips on our Inspiration & Ideas page.

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