What Makes Our Swimwear Feel "Uniquely Joe Browns"?

The beach is calling, so it's time to find swimwear that's as unique as you are.  At Joe Browns, we pride ourselves on creating outfits as stand-out as our customers. So, why should our swim range be any different?

If you're looking to bring the flair of your main wardrobe to your swimming attire, we've got you covered. We've taken all the classic hallmarks of Joe Browns designs that you know and love and injected them into our stunning swim collection. 

Just read on to see how we make sure our swimwear has that Joe Browns touch.

We’re crazy about colour at Joe Browns, so we’ve made sure to bring lots of vibrant shades to our swimwear collection. After all, holidays are all about fun and freedom, so why not use the mood-boosting abilities of colour to fully embrace beach bliss?

We’ve picked the most holiday-tastic hues to brighten up our swimwear and get you in the spirit. Amazing aquas to match the sea, gorgeous greens for an exotic edge, pops of pink for feminine flair and more.

Want to bring holiday happiness back home with you? We’ve got a guide to incorporating holiday style and confidence into your day-to-day life. 

Patterns are so much fun, giving our swimwear a stand-out quality and a fabulous confidence-enhancing effect.

We love creating patterns inspired by our travels, putting you in the holiday mindset from the moment you look at our swimwear range. We’ve got florals and leafy prints inspired by tropical locations, polka dots and nautical prints as a nod to Mediterranean destinations, and more. With intricate details that make the pattern pop even more, our swimwear is always full of excitement and intrigue. 

Want to boost your swimsuit self-confidence? We’ve got lots of tips for feeling fab in your swimming attire. 

We adore boho style at Joe Browns - so much that we’ve included it in our swimwear! As you explore our swim range you’ll spot lots of nods to bohemian clothing, from paisley prints to tassels that add interest. 

Our holiday accessories can help you to boho-up your beach look even more. Try our longline cover-ups for flowing fabrics, or layer bold beads over your swimwear. 

Wondering what boho style truly is? Our boho guide can help you bring it into your wardrobe with ease. 

In our Joe Browns collections, we draw inspiration from retro styles. For our swimwear, that has meant including lace trims, beautiful bows, gingham prints, elegant florals, and classic polka dots.

Want to create an Old Money holiday style with your swimwear? Pair our vintage-inspired swimwear styles with a silky scarf, stylish sandals and oversized sunglasses. You’ll soon look yacht-ready! 

Our swimwear doesn’t just look good, it is good. Each piece is tested for work, rest, and play, so it’ll suit how you like to holiday, whether splashing in the sea or tanning on the sand. Our tags are UV-tested, and fabrics are chlorine-tested to ensure our swim range pieces are comfortable and long-lasting. A  holiday companion for years to come!

Not to mention, all of our swimwear is made from recycled materials, so you can be kind to the planet as you travel around it.

With our separates, you can build a swimwear outfit that works best for you. Choose briefs and swim tops in different sizes to fit your unique body shape. You can even mix and match patterns to really personalise your swim styles.

Pair a tankini top with a swim skirt to create your own swim dress, or choose a bikini top and briefs to catch a glowing all-over tan. It’s all about what makes you feel most confident.

Our swimwear is also easily adjustable so you can wear it your way. In our collection, you’ll find swim briefs with adjustable side-ruching so you can choose how high you’d like the leg to be. Plus our briefs can be folded up or down so you can customise how much coverage they give.