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Women's Smart Casual Collection

Women’s Smart Casual Collection

Our women’s smart casual collection brings you the perfect balance of relaxed style and polished details, designed to make you feel fabulous wherever you go. 

Finding that sweet spot between smart and casual? Look no further! Whether it's tailored trousers, chic tops, or playful dresses, we've curated pieces that are stylish yet comfortable, ready to take you from brunch to business with ease. Embrace a wardrobe that’s versatile, stylish, and totally you.

Shop Our Smart Casual Looks Below.

Women's Smart Casual Collection

Items 1-60 of 63

Set Descending Direction
  1. Prettiest Floral Blouse And Cami
  2. Must Have Moleskin Trousers
  3. Roxie Denim Jumpsuit
  4. Rock Chick Leather Look Trousers
  5. Extraordinary Embroidered Cord Trousers
  6. Magnificent Moleskin Trousers
  7. Marvellous Cord Trousers
  8. Majestic Moleskin Trousers
  9. Charming Zipped Jumpsuit
  10. Pixie Cord Jumpsuit
  11. Valencia Velour Trousers
  12. Gorgeous Geo Jersey Dress
  13. Vintage Vibes Jersey Dress
  14. Beautiful Butterfly Jersey Dress
  15. Lulu Dogstooth Stretch Jacquard Dress
  16. Greta Zip Through Stretch Jacquard Dress
    Greta Zip Through Stretch Jacquard Dress
    £40.00 Was: Regular Price £60.00
  17. Trudy Check Pinafore
  18. Confident Cord Pinafore Dress
  19. Josie Cord Button Through Dress
  20. Joe's Favourite Denim Dress
  21. Perfectly Polka Dress
  22. Serena Spot Dress
    Serena Spot Dress
    £40.00 Was: Regular Price £60.00
  23. Stand Out From The Crowd Dress
  24. Sensational Embroidered Boho Dress
  25. Boho Days Dress
  26. Florence Frill Dress
  27. Wild And Free Dress
  28. Check Pinafore Dress
  29. Prettiest Vintage Velvet Dress
  30. Favourite Zip Lace Dress
  31. Daringly Different Jersey Dress
  32. Glorious Geo Jersey Dress
  33. Maisie Jersey Bardot Tunic
  34. Reflections Tunic
  35. Button Detail Printed Jersey Tunic Top
  36. Perfectly Plisse Tunic
  37. Gabriel Tunic and Cami
  38. Joe's Favourite Waistcoat
  39. Ultimate Black Velvet Waistcoat
  40. Magnificent Moleskin Jacket
  41. Joe's Favourite Forever Jacket
  42. Double Breasted Cord Jacket
  43. Joe's Heritage Jacket
  44. Ultimate Teal Velvet Waistcoat
  45. Ultimate Heritage Blazer
  46. Charming Velvet Waistcoat
  47. Enchanting Embroidered Waistcoat
  48. Cosy Cable Jumper Dress
  49. Curiously Cosy Jumper Dress
  50. Stunning Strappy Jumper Dress
  51. Cosy Nights Knitted Dress
  52. Wild and Free Layered Skirt
  53. Joe's Cutabout Skirt
  54. Autumn Days Satin Skirt
  55. Embroidered Skirt
  56. Daring Dogstooth Skirt
  57. Stunning Florals Skirt
  58. Bardot Jersey Top
  59. Glamorous Velour Wrap Top
  60. Marcie Velour Short Sleeved Top

What is Smart Casual?

Smart casual is that brilliant middle ground between too formal and too laid-back - a look that says “effortless elegance.” Think tailored trousers paired with a breezy blouse, a polished yet playful dress, or a blazer that adds a touch of sophistication to any outfit. 

This collection is about embracing chic style while staying comfortable and true to your unique personality.

Heat to our inspiration blog for more top tips on smart casual typing.

Style Your Smart Casual Look

The beauty of smart casual is in its versatility – it can be as dressed up or as laid-back as you like! Pair your favourite jeans with a fitted blazer for an easy day-to-night look, or try a patterned dress with ankle boots for a playful twist. 

Don’t be afraid to mix textures, add a pop of colour, or throw on some statement accessories. With smart casual, you set the rules!

How do I style smart casual for different occasions?

Smart casual is all about flexibility! For daytime events, try pairing tailored trousers with a relaxed blouse and loafers. For an evening look, swap to a chic dress or add a blazer for a touch of sophistication. The beauty of smart casual is that it can be dressed up or down depending on the occasion.

Heat to our Ultimate Guide to Men's & Women's Occasionwear for further tips and tricks.

What’s the difference between smart casual and business casual?

Smart casual is more relaxed and expressive than business casual. It allows for more personality with playful colours, patterns, and cuts, while business casual tends to stay within a more traditional and professional style. 

Smart casual is perfect for brunches, social events, and casual Fridays!

Our Smart Casual Staples

Tailored Trousers

Wear them with a blouse or keep it cool with a simple tee. Our tailored trousers are designed to flatter, offering just the right structure for a sharp, stylish look.

Versatile Dresses

From shirt dresses to wrap styles, our dresses are perfect for when you want to feel put together without feeling overdressed. Ideal for brunch, the office, or wherever the day takes you.

Effortless Blouses and Tops 

Add a touch of charm to your look with blouses that strike the right balance between smart and relaxed. Choose prints, textures, or classic cuts – there’s something for every occasion.

Chic Blazers and Jackets

Complete your look with a blazer that pulls everything together. Whether for sleek and sophisticated or relaxed and refined, our blazers bring polish to any outfit.

Browse Our Smart Casual Essentials Above.