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Your Shopping Bag

Privacy & Cookies at Joe Browns

  • We collect, use and store your personal data so that we can offer you the best products, services and website experience possible.
  • Your personal data is exactly what it says, it is yours and as such we are respectful of how we use it and how long we keep it.
  • We will always be transparent with you about what we do with your personal data, and we will always ensure that it is secure.
  • When we share your data with our service providers, we will always make sure they match our high levels of security.
  • From time to time you will receive marketing communications from us which keep you up to date with all our latest products, services and offers. We believe this is a legitimate part of the Joe Browns customer experience.
  • We will always offer you a clear and simple means of changing your communication preferences whenever you want to.

  • Your name, date of birth and gender
  • Your billing and postal delivery address
  • Your phone number
  • Your e-mail address
  • The channel you chose to interact with us
  • Your login details
  • Your communication and shopping preferences
  • Your browsing and shopping activities
  • Your method of payment
  • Your IP address

We will not keep your personal data for longer than is necessary for the purposes described in this promise.

As a guide:

  • We will keep your personal data whilst your account is active.
  • We may keep certain categories of personal data after a period of inactivity on your account in order to meet any regulatory requirements, or to resolve a legal dispute.

What we use your data for:

  • To maintain your account.
  • To provide our goods and services.
  • To verify your identity and protect you from fraud.
  • To contact you via your chosen methods about offers, products and services which we think may interest you.
  • To share with carefully selected relevant third parties with your prior consent.
  • To provide you with website content which is tailored to your individual tastes.
  • To gather your opinions on our products and services to keep improving our offering.
  • We give you the option to save your payment card details securely with a PCI compliant partner. If you subsequently change your mind, the details can be deleted in ‘My Account’.
  • From time to time we may use service providers outside the European Economic Area ("EEA"), in particular for the provision of IT services. If we do share your personal data with service providers outside the EEA we will ensure safeguards are put in place to protect it.

What we don’t use your data for:

  • Joe Browns Limited will not disclose your email or telephone number to any third parties other than in the course of fulfilling your order or customer service.
  • If you receive an unsolicited email asking you for your login details then please contact our customer service team immediately.
  • If you purchase a gift voucher for another individual or organisation, the recipient’s data will only be used for delivery of their voucher.
  • We do not direct market to under 16s.

Order fulfilment

  • Hermes, Fedex, UPS, Royal Mail, DHL - To fulfil orders through third party couriers and to allow them to let you know the status of your parcel.
  • Rebound - For returns processing.


  • Feefo - If you have supplied us with an email address prior to or at the point of placing an order with us, your name, email address and information about the products you have purchased will be shared with our feedback partners Feefo. Feefo will send you an email invitation 14 days after we have despatched your order welcoming you to leave feedback about your purchase; your feedback helps us to improve the service and products we offer. There is an opt-out facility within the email that Feefo will send to you if you would rather not receive emails from them. For any further information please see Feefo's terms & conditions .
  • AC-Data - For mailing and analysis, ensuring that you receive relevant marketing communications.
  • Epsilon - We work with Epsilon Abacus (registered as Epsilon International UK Ltd), a company that manages the Abacus Alliance on behalf of UK retailers and charities. The participating retailers are active in the clothing, collectables, food & wine, gardening, gadgets & entertainment, health & beauty, household goods, home interiors and travel categories. They share information on what their customers buy. This pooled information is used to help the retailers understand consumers’ wider buying patterns. From this information, retailers can tailor their communications, sending people suitable offers that should be of interest to them, based on what they like to buy.
  • Experian - We also work with Experian, who analyse our customer data to help us to find other people who will like the products we have to offer.
  • IBehavior - To find new customers for our business we are a member of a large co-operative of like-minded UK retail brands that pool and share transactional information. We work with Choreograph that manages the program called iBehavior, that processes customer transactional data on behalf of each member. This process highlights spending patterns and allows us to identify suitable prospects to receive an offer or introduction from us via the post. Thus, we send postal offers and information only to prospective customers that are likely to be interested in buying from us. Co-op member brands operate in numerous categories, including apparel, home and garden, collectables, food and wine, gadgets and gifts, entertainment, health and beauty, travel and leisure.


  • Epsilon/Experian/IBehavior - If you have chosen to opt in to 3rd party communications, we will share data (Name & Address only) directly with these companies who work with other trusted retailers in the clothing, collectables, food & wine, gardening, gadgets & entertainment, health & beauty, household goods and home interiors sectors. If data is shared, it is done so on a one time only basis and the company or organisation are not entitled to store your data for further use unless you engage with them.
  • Bronto - Our email service provider, to allow us to send relevant messages via email.
  • Criteo - Our online retargeting provider to serve adverts relating to the products you have viewed.
  • Google - Our analytics, online search, display advertising & retargeting partner, who provide analytics & serve adverts based on your search & website activity.
  • Conversant - Our display advertising provider, who show online banner advertising via various advertising networks.
  • Qubit - Our onsite testing & implementation provider, who help us to operate, improve and personalise the Joe Browns website experience.

How to manage your preferences

  • For customers in the UK, France and Republic of Ireland, preferences can be changed at any time in ‘My Account’ or simply contact us here.
  • For overseas visitors without an account, please call us on +44 (0) 113 270 6655 or contact us here.
  • For those who receive Joe Browns marketing via email or catalogue who haven’t yet purchased from us, please call us on +44 (0) 113 270 6655 or contact us here.
  • To unsubscribe from emails, this can also be done via the link at the footer of any marketing emails you receive from us.
  • Feefo - there is an opt-out facility within the email that Feefo will send to you to stop emails.
  • Criteo - there is an opt-out facility here Please note you will need to action this on all devices you use.

Right to be forgotten

  • You can ask us to delete your personal data at any time by using our contact us page.

Subject Access request

  • You can request the personal data we hold on you by contacting us on +44 (0) 113 270 6655 or via our contact us page.
  • To process your request, and in the interest of security, we will ask you to send us two forms of proof of identity so that we can be sure we are releasing your personal data to the right person.
  • We will process your request within one month or, if the request is particularly complex, two months. We can provide you with a copy of your personal data in electronic format or hard copy.
  • If we consider the frequency of your requests is unreasonable, we may refuse to comply with your request. In those circumstances, we would notify you of your right to complain to the Information Commissioner's Office.

  • Cookies are tiny text files stored on your computer when you visit certain web pages.
  • At we use cookies to keep track of what you have in your basket, and to remember you when you return to our site.
  • To order products you need to have cookies enabled. If you don't wish to enable cookies, you'll still be able to browse the site and use it for research purposes.
  • Please note that cookies can't harm your computer. We don't store personally identifiable information such as credit card details in cookies we create, but we do use encrypted information gathered from them to help improve your experience of the site. For example, they help us to identify and resolve errors, or to determine relevant related products to show you when you're browsing.
  • We do have relationships with carefully-selected and monitored suppliers who may also set cookies during your visit to be used for remarketing purposes - in other words to show you different products and services based on what you appear to be interested in.
  • We're giving you this information to make sure we're honest and clear about your privacy when using our website.

Essential cookies

These cookies enable you to navigate our site and gain full access to its features and secure areas. Without these cookies essential services you have asked for like 'Your Basket' cannot be provided.

Performance cookies

These cookies remember information about how you and other customers use our website. This gives us vital information such as which pages are visited most often and if customers are receiving error messages from certain pages. The role of these cookies is to allow us to analyse and improve the performance of our website ensuring you receive a consistent look, feel and shopping experience. Performance cookies (often known as web analytic cookies) don't collect any information that identifies the customer and all information collected is aggregated and therefore anonymous.

Functionality cookies

These cookies remember choices you made on previous visits to our site such as your username, language or region so we can provide enhanced, more personal features. They can also be used to remember changes you've made to text size, fonts and other parts of web pages you can customise. Functionality cookies can also be used to provide services you have previously asked for such as watching videos or commenting on a blog.

Targeting or advertising cookies

These cookies are used to deliver adverts more relevant to your personal interests. Alongside this they limit the amount of times you see an advert and measure the effectiveness of adverts. This means you won't keep seeing irrelevant adverts or the same adverts over and over. These cookies are usually placed by advertising networks with the website operator's permission. They remember that you have visited a website and the information is shared with other organisations such as advertisers. Quite often targeting or advertising cookies will be linked to site functionality provided by the other organisations that generate the advert. When one of these adverts is presented to you on a site there will be a quick and easy way to click in and opt out of receiving further adverts.

For more information on cookies, visit the official ICO website here.

Ultimate Chocolate Chip Cookies Recipe -

Essential Cookies

These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms.

You can set your browser to block or alert you about these cookies, but some parts of the site will not then work. These cookies do not store any personally identifiable information.




To enable international; pricing, content & checkout.

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Website Functionality

Cookies necessary to ensure the normal running of the website.

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Our onsite testing & implementation partner, who help us to operate, improve and personalise the Joe Browns website experience.

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Cookie Consent

Tools for registering interaction with the cookie consent bar.

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Provision of in-site search, recommendations, category listings & navigation.

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Performance Cookies

These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site.

All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we will not know when you have visited our site, and will not be able to monitor its performance.



Google Analytics

Website analytics tool.

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Server analytics.


Website performance tool.

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Functional Cookies

These cookies enable the website to provide enhanced functionality and personalisation. They may be set by us or by third party providers whose services we have added to our pages.

If you do not allow these cookies then some or all of these services may not function properly.




Customer Service Chat

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Products and service reviews.

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To allow customers to recommend a friend.

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Email platform.

  • _gac_UA-64382708-1
  • __cfduid
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Email Sign Up Tool

  • wisepops
  • __cfduid
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Targeting or advertising cookies

These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising. To verify and manage advertising cookies directly please visit the following address: where you can turn on and off individual company cookies at a browser level.





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  • ljt_reader
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  • APID
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How to change your cookie settings

Most browsers (Internet Explorer, Firefox, Chrome, etc.) are set up to accept cookies.

The cookies saved on the hard disk of your device can be erased or turned off at the following links (Please note that blocking cookies may compromise proper viewing of some web pages):


  • Click on the Chrome menu in the browser tool bar.
  • Select 'Setting' (top right corner).
  • Click on 'Show Advanced Setting' (right at the bottom).
  • In the "Privacy" section click on 'Content Settings'.
  • In the "Cookies" section, you can modify cookie settings.


  • Click Safari, then select Preferences.
  • Click Privacy, then you will see a number of options to modify cookie settings.


  • Click on the '3 line menu' button in the top right and select 'Options'.
  • Select the 'Privacy & Security' link on the left hand side.
  • Scroll to Cookies and Site Data.
  • Select your preferences from the options available.


  • Click on the 'Tools' button (top right) and then on 'Internet Options'.
  • Click on the 'Privacy' tab and then click on 'Settings'.
  • Select your blocking level at the bottom of the box, click 'close' then 'ok'.

Targeting or advertising cookies

  • See 'types of cookies' above for a description of what these are.
  • For a thorough explanation about your on-line choices and to learn how to turn off behavioural advertising, click this link