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Shades of Marrakesh: The Story Behind Our New Collection 


Discover a brand new Joe Browns menswear range, where culture and colour collide to create the distinctive Shades of Marrakesh collection!  


This transitional spring range brings warm earthy tones and craftisan-inspired pieces to truly celebrate the rich culture and heritage that inspired our talented buyers and designers to bring this collection to your wardrobes. 

SHADES OF MARRAKESH COLLECTIONSHADES OF MARRAKESH COLLECTION
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What to Expect from Our Shades of Marrakesh Collection 


Our buyers and designers travel the globe to find places and cultures that inspire them to create the distinctive designs we know you love – and Marrakesh certainly gave us that vision. From the dusty mountain roads, open skies and hazy heat, we’ve crafted a collection that celebrates this rich culture.  


From brand-new statement pieces to Joe Browns classics, expect a range of shirts, knits and graphic tees to choose from, each with their own statements to make. With traditional patterning as a nod to Marrakesh’s rich culture, expect serious detail in every thread. 

MOROCCAN SPICE SHIRTMOROCCAN SPICE SHIRT
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RETRO RIDE SHIRTRETRO RIDE SHIRT
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MORE FROM THE SHADES OF MARRAKESH COLLECTION...


EASY RIDER SHIRTEASY RIDER SHIRT
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GREAT SOUNDS TEEGREAT SOUNDS TEE
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EXCEPTIONAL EMBROIDERED SHIRTEXCEPTIONAL EMBROIDERED SHIRT
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UP A GEAR LEATHER JACKETUP A GEAR LEATHER JACKET
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The Palette: The Look-Good Factor 


The tonal, spicy palette is contrasted with deep blue hues to bring a real warmth to the collection. Perfect for those starting to experiment with colour as the sun makes its return! We love pairing these pieces with our go-to jeans to breathe some freshness into our wardrobe staples. 


Pattern is – as always – a big theme for us, so we aimed to give the classic Joe Browns paisley and floral-inspired shirts some show, but it’s the tile-print and Aztec-inspired patterns that really bring this collection to life. Here is where Shades of Marrakesh really shines – and these pieces show just how much inspiration this place gives us. 

OPEN ROAD TEEOPEN ROAD TEE
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SUNBAKED SUMMER SHORTSSUNBAKED SUMMER SHORTS
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Styling the Shades of Marrakesh Collection: The Feel-Good Factor 


We may aim to bring you some warmth from Marrakesh, but you can never predict anything with the Great British weather! So, with this collection, we’ve given you plenty of layering pieces, making for a perfect transitional collection during the spring. Layer our graphic print tees under a button up shirt, and if it’s extra chilly outside, throw on a knit or leather jacket to effortlessly elevate your ensemble.  


The perfect collection for a Sunday stroll, our range brings the warmth – however as the weather gets warmer, these pieces really bring the heat! Perfect for heading down the pub with the lads, throw on your favourite Shades of Marrakesh shirt and watch how your mood gets an instant boost.

CAREFULLY CUSTOMISED JACKETCAREFULLY CUSTOMISED JACKET
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HIGH TIDE CARDIGANHIGH TIDE CARDIGAN
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The Ones to Watch Out For 


First up, we’re calling all you guys who dare to be different. We’ve crafted a brand-new, never-before-seen Sunbaked Leather Shirt to our collection – yes, you read that right! A first for Joe Browns, in a traditional western-style design, and made from top-quality leather, with two chest pockets and a contrast lining. This really needs to be seen (and worn!) to be believed.  


Other favourites from this collection are the Easy Rider Shirt, that brings a tangy pop of lime to your outfit, complete with an all-over skull print for some serious edge. Another top favourite among the JB gang is the Fun and Free Cardigan, complete with a striking Ikat print and rich caramel palette punctuated with deep blues for a cool style that’ll keep you snug as we head throughout the spring.  

FUN AND FREE CARDIGANFUN AND FREE CARDIGAN
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SUNBAKED LEATHER SHIRTSUNBAKED LEATHER SHIRT
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Like what you see? We’re proud to bring the places that give us inspiration to your doorstep in the form of feel-good styles with plenty of detail. Step into your new spring style with Joe’s Shades of Marrakesh collection today! 

Don’t forget to check our Inspiration page to view our other men’s collections and find the pieces that let you live life in full colour this season. 


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