Our New Summer Collection has Arrived | Shop Women’s | Shop Men’s Our New Summer Collection has Arrived
Shop Women’s | Shop Men’s

Free UK Returns | Find Out More

Flexible Payment Options with PAYPAL & KLARNA Flexible Payment Options with
PAYPAL & KLARNA

5* Feefo Customer Experience Rating | Learn More

Your Shopping Bag

How to Dress With Confidence On Holiday



Sunny skies, sandy beaches, and fruity cocktails...holidays are the ultimate form of relaxation.

But there's one thing that can cast a shadow over our vacation plans: deciding what to wear.

From denim shorts to sleeveless tops, holiday clothes often reveal a little bit more than what we're used to- especially over here in the rainy UK- and it's hard not to let our insecurities get the best of us. This can make packing feel like a nightmare.

But there's no need to worry!

Joe Browns is here to help you find your fashion confidence, so picking this year's holiday outfits will be a breeze. 


Confidence Starts With Self-Expression


So, bring clothes you love and wear what makes you feel most like yourself.

If shorts and mini dresses aren't your thing, go for a flowing maxi dress that'll move with you. And if neutrals feel too plain, embrace bold prints and vibrant colours- let your wardrobe reflect your unique energy.

When it comes to dresses and skirts, look for silhouettes that flatter your figure and allow you to move freely. Light-weight, loose-fitting fabrics will keep you cool and also give you the freedom to explore, dance, or sunbathe with total ease.

From tunic tops to dresses, our summer styles are crafted from breathable materials to keep you cool, wherever your destination.

Standout prints are the ultimate form of self-expression! From sweet red cherries to patchwork prints, our clothes feature stunning designs that are guaranteed to have you feeling confident on holiday.

Rose Print Midi DressRose Print Midi Dress
SELECT IMAGE TO SHOP REBECCA ROSES VINTAGE PRINTED MIDI DRESS
Blue Leather Biker JacketBlue Leather Biker Jacket
SELECT IMAGE TO SHOP CAROLINE CRINKLE LEATHER COLLARED BIKER JACKET

Dress For Your Destination


Your destination is key when it comes to dressing with confidence on holiday! 

Consider the culture, climate, and overall vibe of the place. This will help you feel more connected and relaxed, which will naturally help you feel more confident in your clothes. 

Got a ticket to tropical paradise? It's all about light and breezy fabrics in the tropics- think cotton sundresses, linen shorts, and comfy jumpsuits. When it comes to patterns, choose bright florals inspired by the country's vibrant plantlife.

If you're headed on a cooler coastal getaway, you'll feel most confident wearing thicker fabrics and light layers.

For beach days, make sure to pack a cover-up to go over your swimsuit. This will help you beat the summer breeze, whilst adding a fashionable accessory to complete your holiday outfit. From popcorn shrugs to kimonos, there are some super stylish options in our spring summer collection. 

It's also important to get to know the style and culture of the country. Some places have strict dress codes, where shorts and short sleeve tops are frowned upon. In these cases, you'll feel more confident wearing light layers and long skirts or trousers.

Other places are known for their fashion confidence. So, you could take notes from the locals. For example, Italian styling includes a lot of leather jackets, lace dresses, and dark lips.


The Heat Of Summer JumpsuitThe Heat Of Summer Jumpsuit
SELECT IMAGE TO SHOP THE HEAT OF SUMMER JUMPSUIT
Summer Sun Crochet JumperSummer Sun Crochet Jumper
SELECT IMAGE TO SHOP SUMMER SUN CROCHET JUMPER

Accentuate with Accessories


One of the best ways to dress with confidence on holiday is to accessorise!

The right accessories will transform a basic look into an intentional outfit. They can also accentuate your favourite features, which will instantly boost your mood.

Start with the essentials: a pair of sunglasses and a wide-brimmed hat. Exuding confidence and mystery, these accessories will easily pull your outfit together- even if you just rolled out of bed five minutes ago! 

Bring a touch of sophistication to your holiday outfit by adding a silk scarf. This will give your look elegance, and it'll also allow you to express your individuality with bright colours and unique patterns. 

Finally, match your shoes to your handbag! 

Matching accessories signal style confidence- there's something bold about someone who knows what works together. It's also an easy way to eliminate decision fatigue.

Having a go-to pairing means you spend less time stressing over outfits and more time enjoying yourself. This will make you feel confident on holiday as you won't be second guessing what you're wearing!


Delightful Deco ShoesDelightful Deco Shoes
SELECT TO SHOP DELIGHTFUL DECO SHOES
Paradise Island Tassel Print ScarfParadise Island Tassel Print Scarf
SELECT IMAGE TO SHOP PARADISE ISLAND TASSEL PRINT SCARF

Pack Outfits, Not Just Clothes


One of the biggest game-changers for feeling confident on holiday is planning your outfits ahead of time. Your plan doesn't have to be strict, but having a loose idea of what you'll be wearing each day saves space, and ensures that every piece you bring is something you're going to feel good in.

First, think about what your days will look like. If you're on a city break, will you be sightseeing and exploring? For a tropical holiday, will you be spending your time lounging beside the pool?

For each activity, lay out a full outfit- shoes, accessories, and layers included.

Choose a colour palette that mixes and matches easily- neutrals with a few bold accents, or tones that suit your destination. This way you can mix and remix pieces and have a new look every time. Bring some basic pieces, like denim shorts, a simple white dress, or a plain top. You can then elevate them with brighter garmets or bold accessories.

When you know you have an outfit that is flattering, comfortable, and weather-appropriate, you don't waste time second guessing. You get dressed and go, free to focus on living in the moment. 


Beach Babe Tunic TopBeach Babe Tunic Top
SELECT IMAGE TO SHOP BEACH BABE TUNIC TOP
All Summer Long Embroidered TunicAll Summer Long Embroidered Tunic
SELECT IMAGE TO SHOP ALL SUMMER LONG EMBROIDERED TUNIC

By packing pieces you love, accessorising with purpose, and planning your outfits ahead of time, you'll have everything you need to dress with confidence on holiday. When you feel good in what you're wearing, it reflects in how you carry yourself- that's the type of shine the sun can't replicate. 

Got your suitcase at the ready? It's time to browse the Joe Browns holiday shop to find your dream holiday outfit!

If you enjoyed this article, keep up to date with our Inspo & Ideas page, where you'll find even more fashion guides and style stories.


How to Get the Dolce Vita LookHow to Get the Dolce Vita Look

The 'Dolce Vita Look' was a huge inspiration for our new collection. But what exactly is this style, and how do you achieve it?

How to Style RedHow to Style Red

There are so many ways to style the colour red! So, we’ve created this guide to help you look fierce and feel fearless as you rock this season’s hottest colour.

Dolce Vita Dress StoryDolce Vita Dress Story

Our Greta Polka Dot and Roses Stretch Dress encapsulates the essence of La Dolce Vita, and we were able to sit down with the designer to talk about the details behind it.

Valentine's Day Gift GuideValentine's Day Gift Guide

Discover all the inspiration you need with the Joe Browns Valentine’s Gift Guide for him and for her – and if they ask, shh! We never said a word!