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We’re not a fast fashion company here at Joe Browns – instead we focus on creating timeless, high quality, personality-filled pieces that can be enjoyed for seasons to come.

This not only gives our customers great value for money, but they can also feel confident that their garments will remain in their wardrobes, not sent to waste.  

 

Alongside this, we are also taking steps to create collections with even lower environmental impact, whilst still retaining the detail and difference you expect from Joe Browns.

From organic cottons, to responsibly sourced viscose and recycled yarns, we have introduced much more sustainable content into our ranges than ever before and will continue to build on this into the future.

 

Look out for the ‘sustainable content’ icons in your catalogue – or click on the links below to discover our current collections.

Nightwear

Joe Browns Sustainable SwimwearJoe Browns Sustainable Swimwear

Lounge & Activewear

Joe Browns Sustainable Sloe Joes LoungewearJoe Browns Sustainable Sloe Joes Loungewear

Denim

Joe Browns Sustainable Denim StylesJoe Browns Sustainable Denim Styles

Swimwear

Joe Browns Sustainable SwimwearJoe Browns Sustainable Swimwear

Men's Collection

Joe Browns Sustainable Sloe Joes LoungewearJoe Browns Sustainable Sloe Joes Loungewear

Women's Collection

Joe Browns Sustainable Denim StylesJoe Browns Sustainable Denim Styles

Latest Sustainable Stories

Join us on our journey to a more sustainable future and see the latest updates from the new collection...

Joe Browns Sustainable Denim ArticleJoe Browns Sustainable Denim Article

Sloe Joes can’t be missed from your holiday shopping list! Here we illustrate 5 reasons why Sloe Joes are essential for your holidays.

Introducing Suzie Blue Fashion JewelleryIntroducing Suzie Blue Fashion Jewellery

Ready to hit the beach and feel fabulous? Here are Joe Browns top tips on how to feel confident in your swimsuit. 

Sustainable Loungwear from Joe BrownsSustainable Loungwear from Joe Browns

That’s right – Sloe Joes are back and better than ever with a sustainable message through the entire range! Take a deep dive into the outfits that are the perfect partner to your creature comforts.

New Sustainable Swimwear from Joe BrownsNew Sustainable Swimwear from Joe Browns

Shop the NEW loungewear collection for relaxation and comfort. Mix and match across the range for your most stylish slouching yet. Don't miss our on our chunky knit cardigan made with recycled yarns.

Joe Browns Sustainable Denim ArticleJoe Browns Sustainable Denim Article

Find out more about Joe Browns NEW sustainable Denimwear to take you through the years feeling remarkable and responsible, with the Repreve™ Forever Denim Collection.

Introducing Suzie Blue Fashion JewelleryIntroducing Suzie Blue Fashion Jewellery

Introducing our new partner for our exciting new jewellery collection. Discover the story behind the beautiful new pieces, made from ethically and sustainably sourced materials. 

Sustainable Loungwear from Joe BrownsSustainable Loungwear from Joe Browns

If you’re looking for more sustainable ways to shop this season, take a look at Joe Browns top tips on how to avoid fast fashion.

New Sustainable Swimwear from Joe BrownsNew Sustainable Swimwear from Joe Browns

Discover our two new swimwear collections that boast not only being sassy and stylish, but they have also been produced using recycled materials. Perfect if you're looking for timeless vintage style and peace of mind.