Love Life in Loungewear with the NEW Sloe Joes Range!

From wrapping up on a crisp spring morning as you potter around the house, to taking a Sunday siesta in a summer sunbeam, the Sloe Joes collection has you covered for those days when you want to stay stylish and comfortable without getting dressed from head to toe. 


Discover our remarkable collection to take you through spring and summer to live more on the days you want to take it ‘sloe’... 



Cosy Cardigans and Hoodies with a Twist


A cardie makes all the difference – especially when they’re as stylish as these! We have a super-cosy range of cardigans to carry you through your day in both style and comfort. From the Button Up Cardigan, a chunky knit in a dreamy shade of blue, perfect for throwing on in the morning to the Knitted Hoody – a remarkable piece with added details for extra style. Crafted from soft-knit fabric with a printed hood lining and matching back panel, you can expect a classic Joe Browns twist on a traditional hoodie design. For ultimate comfort and to shop sustainably – our Chunky Knit Longline Cardigan is the ultimate go to. Made using recycled yarns; look after the planet and yourself in this super-snug number.  




Terrific Trousers and Snug Shorts


Whoever said comfort can’t be stylish has clearly never tried the Sloe Joes Printed Flares. This timeless silhouette has been tweaked for pure comfort in the most glamorous way. For scorching hot summers, we have the same pattern in our Blue Floral Shorts, too! If you’re looking for a statement top and want to keep the bottoms on the plain side, opt for the Plain Wide Leg Trousers. Stylishly high-waisted with a split at each hem, find the perfect balance between style and comfort with these stunning trousers. 



Jazzy Jumpers


Toss on a jumper as you prepare for a cosy movie night – and the Sloe Joes collection has you more than covered! The Cross Back Knitted Jumper ticks all the boxes. It’s wonderfully cosy, oversized and stylish with drooped shoulders and crossed back detail. The Cosy Hoody is the perfect mix of snug and stylish, with a perfect thickness to carry you from spring and through to summer.  



‘Ohm’-my-goodness!


Last but certainly not least – we have a brand-new range this season. Sloe Joes Stretch range is the all-new yoga wear to breathe new life into your #Mojoe on the days you think “Nama-stay in bed!” Align your chakras with the Crop Yoga Top and Blue Floral Leggings. The Yoga Top is perfect for those who prefer a camisole silhouette, and the Printed Flares are sure to exude glamour as you exhale your worries away.  



Time to Pause


Keep your eyes peeled! Coming later this season is our Pause range of home accessories designed to help you take a deep breath and relax. New water bottles, mugs, candles, cushions and more are making their way to you this year so you can bask in beautiful style with matching home accessories.  

Why not fill your water bottle while working out, or light a scented, calming candle while practicing your morning gratitude or journaling after some meditation? Alternatively, dot the decorations around your home to remind you to pause once in a while to truly live in the moment, just the way Joe intended. 




Whatever the springtime weather has in store for us, we know the Sloe Joes SS22 range has you covered. Shop the new styles now so you can lounge in style and take it Sloe!