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Love Life in Loungewear with the NEW Sloe Joes Range!

From wrapping up on a crisp spring morning as you potter around the house, to taking a Sunday siesta in a summer sunbeam, the Sloe Joes collection has you covered for those days when you want to stay stylish and comfortable without getting dressed from head to toe. 


Discover our remarkable collection to take you through spring and summer to live more on the days you want to take it ‘sloe’... 



Cosy Cardigans and Hoodies with a Twist


A cardie makes all the difference – especially when they’re as stylish as these! We have a super-cosy range of cardigans to carry you through your day in both style and comfort. From the Button Up Cardigan, a sumptuously soft knit in warm sunset hues, perfect for throwing on in the morning to the Knitted Hoody – a remarkable piece with added details for extra style. Crafted from soft-knit fabric with a printed hood lining and matching back panel, you can expect a classic Joe Browns twist on a traditional hoodie design. For ultimate comfort and to shop sustainably – our Chunky Knit Longline Cardigan is still available. Made using recycled yarns; look after the planet and yourself in this super-snug number.  




Terrific Trousers and Summer-Ready Shorts


Whoever said comfort can’t be stylish has clearly never tried the Sloe Joes Printed Flares. This timeless silhouette has been tweaked for pure comfort in the most glamorous way, and is available in two glorious colourways. For scorching hot summers, try our super cool tye-dye shorts for a throw-on item with throwback vibes! If you’re loving this design but looking for a longer alternative, our wide-leg pants are the ultimate go to for snug style, whether you're lunging or lounging.



Jazzy Jumpers& Tops for Lazy Days


Toss on a jumper as you prepare for a cosy movie night – the Sloe Joes collection has you more than covered! Our long-sleeved wild top ticks all the boxes. It’s wonderfully cosy, oversized and stylish with drooped shoulders and a cute graphic. The long sleeved split-back jumper is a stylish alternative without any graphics, but still with a nice amount of Joe Browns detail - who said loungwear has to be boring? Not us!



‘Ohm’-my-goodness!


Last but certainly not least – the activewear is back and better than ever. From the stretchy and cosy yoga wear to breathe new life into your #Mojoe on the days you think “Nama-stay... in bed!” Align your chakras with the Crop Yoga Top and flares or leggings. The Yoga Top is perfect for those who prefer a camisole style, and the Printed Flares are sure to exude glamour as you exhale your worries away.  



From Festivals to Free Time


If you're planning on a spot of camping, glamping or festivals, why not bring Sloe Joes with you? Perfect for the days you'd rather stay cosy whether indoors or in the great outdoors, Sloe Joes are here to help you feel cosy, impossibly stylish and practical - all at the same time! Trust us, Sloe Joes is the range that does it all.




Whatever the springtime weather has in store for us, we know the Sloe Joes SS23 range has you covered. Shop the new range now so you can lounge in style and take it Sloe!