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Joe’s Style Edit: Must-Have Summer Gingham!

Looking to add a little nostalgia to your wardrobe this summer? Let us introduce you to this season’s must-have print; gingham…


The word gingham was coined in the 17th century as a striped fabric imported to Europe from India and didn’t become the pattern we know and love today until the mid-18th century, when Manchester mills started weaving fabric into checked or plaid patterns – often blue and white, but this season we’re loving an array of bright and beautiful gingham finishes.

So, whether you’re loving getting your fashion inspiration from the past, are looking to add a modern vintage twist to your wardrobe or just want to dip your toe into this retro trend with some accessories, we’ve got loads of fabulous styles for you to choose from.


Vintage Vixen…

Let’s kick things off with one of our favourite and most versatile styles of the season, Joe’s Printed Capri Pants – perfect for dressing up or down depending on the occasion. Made from comfortable stretch cotton and complete with contrasting trim throughout, these capri’s will help give a subtle nod to this season gingham trend whilst being a timeless wardrobe staple for years to come… Make sure you get yours quick though, they’re a limited-edition style!

Looking to go full vintage vixen? Style yours with Joe’s beautiful Frill Sleeve Blouse – in a ravishing red, with waterfall sleeveless unique button detail and finished with a fabulously flattering shape – you’ll be radiating vintage charm! Add the finishing touches with Joe’s Pointelle Heart Cardigan and the Lovely Patent Mary Janes.


Frill sleeve BlouseFrill sleeve Blouse
Printed Capri PantsPrinted Capri Pants
Lovely Pointelle CardiganLovely Pointelle Cardigan
Frill Sleeve BlouseFrill Sleeve Blouse
Printed Capri PantsPrinted Capri Pants
Lovely Patent Mary JanesLovely Patent Mary Janes

A Modern Twist…

Introducing Joe’s Gingham & Daisies Dress – the perfect combination of our spring favourites… Colourful gingham and pretty daisies!

Complete in a vibrant red with statement wooden front button detail, a flattering tie waist and patch pockets – layer yours over a casual white tee for a laidback summer look or on its own in the height of summer.

This dress would look great paired with heeled sandals or brogues, but our favourite way to style it this season is with Joe’s Fantastic Day Printed Pumps – we love the mix of smart and casual for a comfortable and truly remarkable summer outfit.

Don’t forget the accessories! Add the Heatwave Tassel Necklace & Joe’s Boho Beach Pack of 5 Bracelets for the perfect finishing touches!


Gingham & Daisies DressGingham & Daisies Dress
Gingham & Daisies DressGingham & Daisies Dress
Gingham & Daisies DressGingham & Daisies Dress
Basic White TeeBasic White Tee
Fantastic Day PumpsFantastic Day Pumps
Heatwave Tassel NecklaceHeatwave Tassel Necklace
Boho Pack of 5 BraceletsBoho Pack of 5 Bracelets

A Nod To The 50’s…

It’s all in the name for this retro inspired swimsuit – with a beautiful all over gingham print, with an added layer of cute strawberry designs – the Gorgeous Gingham Swimsuit is finished perfectly with pretty bow detail, flirty frills and a fabulously flattering fit.

Looking for the perfect companions to this summer style? Try Joe’s Perfection Popcorn Coverup, Embellished Summer Fedora, Sweet Honeymoon Mules & Joe’s Grey Tortoiseshell Wayfarers to complete the look.

So, whether you’re hitting the beach, catching some rays in your back garden with a Pimm's in hand or relaxing in the hot tub – grab your Gorgeous Gingham Swimsuit and enjoy that beaming British sun!


Gorgeous Gingham SwimsuitGorgeous Gingham Swimsuit
Gorgeous Gingham SwimsuitGorgeous Gingham Swimsuit
Perfection Popcorn CoverupPerfection Popcorn Coverup
Gorgeous Gingham SwimsuitGorgeous Gingham Swimsuit
Embellished Summer FedoraEmbellished Summer Fedora
Sweet Honeymoon MulesSweet Honeymoon Mules
Grey Tortoiseshell WayfarersGrey Tortoiseshell Wayfarers

Vintage Charm…

We’re getting some serious nostalgic vibes with this flirty summer outfit that’s full of vintage charm.

Joe’s Gingham Gypsy Top will be taking centre stage in our summer wardrobe – with its versatile on or off the shoulder style, flattering gathered detailing, beautiful frill finish and pretty daisy detail, this style comes in vibrant red or navy.

We’ll be styling ours with Joe’s Capri Pants, In Florence Leather Bag, Cheeky Cherry Heeled Mules, Retro Sunglasses & Printed Bandana in red – for the ultimate retro chic!

If you love this look as much as we do, be sure to grab your fabulous Gingham Gypsy Top soon, it’s a limited-edition style, and we can’t imagine it will stick around for long!  


Gingham Gypsy TopGingham Gypsy Top
Gingham Gypsy TopGingham Gypsy Top
Gingham Gypsy TopGingham Gypsy Top
Capri PantsCapri Pants
Cheeky Cherry Heeled MulesCheeky Cherry Heeled Mules
In Florence Leather BagIn Florence Leather Bag
Retro SunglassesRetro Sunglasses
Printed BandanaPrinted Bandana

So, there you have it… a run down of our favourite summery gingham styles!

If you’re loving this fabulous trend, then head online for even more vintage inspired gingham pieces…

Don’t forget to show us how you’re wearing your favourite summer Joe Browns styles by tagging us on Facebook & Instagram @JoeBrowns