Old Money Style

What is Old Money Style?

Old money style is inspired by the fashion of people who belong to families with large amounts of inherited wealth - so-called ‘old money’.

The style of this set of the upper classes is considered conservative and traditional, yet graceful and elegant - the opposite of the brash, branded and ostentatious ‘new money’ style! 

Old money style doesn’t necessarily represent a specific time period as such, though it does have its roots in the traditional early-to-mid-century wear of the English and American aristocracy.

With old money style, tailoring is a strong focal point, offering a myriad of versatile looks, allowing you to to personalise your signature style accordingly. Colours typically leantowards the neutral side of the palette, and a capsule-wardrobe versatility flows throughout the overall aesthetic. 

Why is Old Money Style Coming Back?

Old money style has become incredibly popular over the past few years with many catwalks adorning runways with  an influx of formal, preppy tailoring. 

There’s also been a constant stream of series and films peering into the lifestyles of the super-rich and sartorially blessed - Succession, Saltburn, The Crown, Peaky Blinders and White Lotus are just some of the culprits. 

All this hype has translated into billions of views across social media and an equally gigantic real-world fashion following, particularly amongst Gen Z, who are looking for ways to look great without having to sell the family silver.

How to Dress Old Money Style

Thankfully, you don’t need to be in line for a hereditary peerage to bring the timeless old money look to your everyday style. It might appear expensive at first glance, but it doesn’t have to be! 

Here’s what to look out for when channeling old money style:

• Clothing: When working out which pieces of old money clothing to introduce to your wardrobe, start with the essentials. A shirt, blazer, trousers and leather shoes, plus a few tasteful accessories to add a little extra interest to the look. 

Need some inspiration? Our men’s occasion styling guide is a great place to start. 

• Cut: Mirroring trends in casualwear, old money style embraces more comfortable, enveloping cuts, with straight and regular-fit bottoms and tops with sharper silhouettes. Take a look at our men’s tailoring guide for some pointers, and dust off your iron - old money means no creases and razor-sharp pleats! 
• Fabric: Traditional, natural fabrics are the pick of the day with old money. Go for cotton shirts, linen trousers, and tweed blazers. Anything that’s structured, soft and breathable: enough to keep you comfortable while out at the regatta.
• Colour: Neutral, pared-pack colour palettes are a must with old money clothing. You want to make an entrance with the overall form and quality of your pieces as opposed to catching the eye with bright colours, so go for blues, tans, khakis and monochrome. Stealth wealth is the name of the game. 

Want to know how ladies can adopt the old money look? Check out our guide.