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The Story Behind The Men's Collection!


Welcome to the Wild Atlantic Tour – the inspiration behind the new menswear autumn collection.


Each season there’s a terrific story behind our collections and this one is no different!

Our buyers and designers are always inspired by the adventures they go on and are always on the look out for unique and interesting ideas to help bring the ranges to life – what anawesome job they have!

This autumn, think road trip adventures throughout the Irish west coast – scenic views, camping fun and biking through magnificent country roads, whilst visiting taverns and mingling

with locals along the way.

All this has inspired a pretty remarkable collection filled with rich autumnal colours, unique graphic tees and timeless styles to help you get ready for the trip of a lifetime.

So, take five and read all about the new autumn collection



Kick start your adventure wearing our rugged and easy-going Know The Score Jacket.

It comes in a heavy textured herringbone fabric and is the ideal layering piece, that can be worn with almost anything.

Inspired by touring and good times, sweeping countryside lanes and lakes – our new autumn jacket will have you ready for anything.




The limited edition Full Throttle Shirt was inspired by our buyers trip to Amsterdam.

Hidden within a small vintage shop, she found a unique printed bandana and instantly loved the funky print with pops of red and tabaco tones.

The scarf was brought back to head office and used to design an exclusive print – how amazing is the outcome?

Wear this remarkable shirt layered over a tee and with a pair of skinny jeans to see you through the good times.





Our impressive yellow coat tells the tale of a simply great outdoor adventure!

The weather resistant fabric, handy pockets and hood make this jacket the ultimate choice and will prepare you for any weather – plus, it’ll make you stand out from the crowds and the clouds – a ray of sunshine on the gloomy autumn days!

So, whatever adventures you’ve got planned this autumn, make sure you’re wrapped up and ready for the good times to roll!



Biking on magnificent scenic hideaways inspired our Feel The Speed Leather Jacket!

Open roads, fresh air and plenty of good times are what this jacket is all about.

It’s made from real leather, giving it a super soft feel and aged look, and is finished off with remarkable racing stripes to give a really distinctive edge.

The deep shade of teal makes it totally original - you won’t find anything like this anywhere else.

It’s a leather Jacket you’ll be able to wear time and time again, just team with our graphic t-shirts, stand-out shirts and skinny jeans for a edgy new look




Our Confident Check Blazer was inspired by a trip to Florence – our buyers travel far and wide to bring you remarkable designs – gathering inspiration everywhere they go!

Sat sipping a Latte in Duamo Square, our menswear buyer, Adele spotted a distinguished gentleman pass by - his confident stride and air of charisma is what drew her attention, as well as his checked wool blazer with a pops of dark magenta and matching waistcoat.

She instantly knew we needed to recreate his look for the new season – adding our own unique Joe Browns touch, of course!


Superb Stripe Blazer...


The Wild Atlantic Tour is not only the story of camping and charming guest houses, but also spectacular mansions.

Grand designs and architecture were the inspiration behind all our tailoring pieces and our Superb Stripe Blazer is no different; A funky take on a classic style, complete with remarkable printed lining and unique finishing touches.

Team it with our Winning Waist Coat, Triple The Style Shirt and Gentleman’s Silk Paisley Tie for the ultimate dapper look.


So, there you have it! Some of our favourite styles from our remarkable NEW autumn collection

Like what you see? Check out the full collection online