Timeless styles never go out of fashion.

Classic cuts that create an hourglass silhouette have continued to be a wardrobe winner decade after decade. Dresses would be nipped in at the waist to enhance curves and accentuate or give the illusion of a narrow waist. This would be followed by A-line skirts finishing just below the knee – that is right, a midi dress!

We’ve picked out a selection of Joe’s remarkable vintage style dresses that would be typical of one of the most popular shapes throughout the 40’s.

When it comes to prints, the polka dot really made its mark. First gaining popularity in the 1940’s, polka dots have made an appearance almost every Spring/Summer fashion season without fail since.

Fast forward from the 40’s to more modern days and we have seen many a famous individual adorn the dotty trend. The Duchess of Cambridge, for instance, wore a pretty polka dot midi dress to introduce Princess Charlotte to the World. While Hollywood A-lister, Zoë Kravitz, is also a huge fan of the print, most recently turning heads on the Golden Globes red carpet rocking a polka dot gown.

Dresses would often be styled with a pretty peep-toe heel, another fashion favourite born in the 40’s! Here are some of our favourite colourful peep-toes from our fantastic new summer collection…

Did you know we also have the 1940’s to thank for the two-piece bikini?!
Two-piece swimsuits were made to be fun, feminine and flattering. When bikinis first came into fashion they featured modest high waisted bottoms and colourful prints. This style of swimwear has become a popular trend once again, with the retro inspired two-piece appearing poolside and on beaches everywhere.