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Blooming Lovely Floral Styles

What better way to celebrate this beautiful time of year, than injecting some floral magic into our wardrobes with our collection of fabulously floral women's dresses, tops and tunics. Through a bouquet of patterns packed full of personality, colour and our favourite flowers, Joe Browns' stunning designs will add a breath of fresh air to your everyday and inject some sunshine into your style.


Delicate Cherry Blossom


We all love that time of year when the trees begin to blossom with soft white and pink flowers, starting in the spring and bringing in the onset of summer. Synonymous with Eastern promise, the Elegant Mandarin Collar Dress encapsulates this beautiful flower with a delicate blossom and bird print design set against a vivid red backdrop.Finished with a striking collar detail and simple split at the leg, this dress is the epitome of culture and is one of our favourite floral dress designs.


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Full Blooms That Flatter


This popular design reminds us of a beautiful Peony in full bloom, with these large floral displays the Golden Hour Dress is perfect to stand out in style this summer. Featuring a ruched waist up to the side, vibrant coral colour and soft jersey fabric, not only does this floral dress cut a striking pose but creates a flattering shape to compliment all figures too.

Layer this vibrant dress up or down as the seasons shift, with our favourite Lightweight Duster Coat, part of our unique Women's Capsule Collection. 


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Feminine Florals in a Maxi


Imagine strolling through the garden in the fabulously floral Jersey Maxi Dress. Featuring a fresh floral design that hints towards a blooming Hydrangea in late summer, on a vivid mustard backdrop. Easy wearing, this maxi dress design has a simple twist at the bust and tie at the back detail, adding extra shape to help flatter those curves.

The maxi dress is perfect to transition you through the seasons, with its longer length you don't have to worry about exposing too much leg and it can easily be worn with a jacket or knit for the cooler evenings.


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Popping Florals


Get date night ready with this alluring Moonlight Floral Dress, with floral details that pack a punch. Made from a soft flexible fabric that enhances and heroes all the right curves, this dress is a stunner! The floral Poppy designs in a vivid coral pink is set against deep navy tones, making this a truly unique and remarkable piece.

Pair this little number with our Cocktail Hour T-Bar Shoes in hot pink, and pour yourself a glass of something sparkling, to finish the look. 


Joe Browns Moonlight Floral Dress - ModelJoe Browns Moonlight Floral Dress - Model
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Lively Lilies


Stand out from the crowd with this vibrant yellow tunic with blooming red Lilies. Set against a vivid Yellow backdrop this Ultimate Beachy Tunic is perfectly paired with your favourite jeans, for a smart-casual look, or swap the jeans for some white capris for a dressed-up look with a twist. Alternatively, layer it over your favourite swimsuit for a summer style that is hot, hot, hot!          

The beauty of this tunic is in the detail, we love the ruched arm ties, embroidered flowers on the bust and stunning waterfall hem.


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Add a Pop of Colour


Introduce some pink Poppies into your look with this Printed Gypsy Top, perfect to inject some colour into your style. Featuring a detailed poppy print,this versatile women's floral top has a super flattering neckline and off the shoulder fit. 

Pair this vibrant piece with a denim skirt for a daytime look, then layer on Joe's Funky Leather Jacket in pink for a night on the town!


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Become a Water Lily


Get yourself set for the pool (or hot tub…) with these fantastic floral swim sets. Take your pick from a selection of vibrant matching tops and bottoms, to find the perfect pair that suits you.

Plus, buy two items from our selected swimwear collection and save £5! Simply mix and match across a range of vibrant polka dots and floral designs, the possibilities are endless...

Mix & Match Bikini Top 

Mix & Match Bottoms

Mix & Match Swim Skirt

Mix & Match Tankini Top


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Accessorise Your Floral Style


Don’t wait to be bought flowers when you can pick up a bunch of cute floral accessories to finish your look. Choose from a selection of flowery footwear, handbags and jewellery that will set your style into full bloom!

Here’s a selection of our favourites:

Valley of the Flower Bag

Honeymoon Sandals

Isla Flower Necklace

Pretty Dapper Brogue Shoes


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Joe Browns Honeymoon SandalsJoe Browns Honeymoon Sandals
Joe Browns Valley of the Flower BagJoe Browns Valley of the Flower Bag
Joe Browns Isla Flower NecklaceJoe Browns Isla Flower Necklace

If you want to take a closer look at some more of our favourite botanical styles, see our Women's Floral Dresses & Tops category.