New Season Homeware Now Available | Shop Homeware New Season Homeware Now Available
Shop Homeware

New Season Collection Now Available | Shop Women’s | Shop Men’s New Season Collection Now Available
Shop Women’s | Shop Men’s

5* Feefo Customer Experience Rating | Learn More

Buy now, pay with Klarna, Learn more

Free UK Returns | Find Out More

PayPal Now Available | Shop Now

Your Shopping Bag


Crank Up the Heat with Our Bohemian Flame Womenswear Collection 


Welcome in the summer sun and bring on the heat with our Bohemian Flame collection; a capsule wardrobe filled with sparkle, shine and amazing styles that bring the feel-good vibes out to party.  


Let’s dive right into this summer collection and take you on our journey.  

IBIZA NIGHT SEQUIN DRESSIBIZA NIGHT SEQUIN DRESS
SELECT IMAGE TO SHOP IBIZA NIGHT SEQUIN DRESS

The Story Behind the Collection 


We’ve designed this collection to step aside from the day-to-day styles and bring some serious vibrancy to the summer scene. Inspired by our travels where bold colours take over the streets of sunsets and paradise, let the Bohemian Flame collection’s statement designs add a touch of extra-special charm to everyday life this summer.  


Any moment is the perfect moment to stand out – so why settle for conformity? Reject the ordinary and embrace our Bohemian Flame collection in feel-good styles that pack some heat! 

FOREVER JOE'S PERFECT SUMMER DRESSFOREVER JOE'S PERFECT SUMMER DRESS
SELECT TO SHOP FOREVER JOE'S PERFECT SUMMER DRESS
ENDLESS SUMMER HOLIDAY DRESSENDLESS SUMMER HOLIDAY DRESS
SELECT IMAGE TO SHOP ENDLESS SUMMER HOLIDAY DRESS

MORE FROM THE BOHEMIAN FLAME COLLECTION...


POSITIVE VIBES TEEPOSITIVE VIBES TEE
SELECT TO SHOP POSITIVE VIBES TEE
SUMMER VIBES HIGH LOW CROCHET TOPSUMMER VIBES HIGH LOW CROCHET TOP
SELECT TO SHOP SUMMER VIBES HIGH LOW CROCHET TOP
PERFECT HOLIDAY SHORTSPERFECT HOLIDAY SHORTS
SELECT TO SHOP PERFECT HOLIDAY SHORTS
TROPICAL SHORES EMBROIDERED BAGTROPICAL SHORES EMBROIDERED BAG
SELECT TO SHOP TROPICAL SHORES EMBROIDERED BAG

What to Expect from the Bohemian Flame Collection 


Expect a range of boho styles to take you from sunshine to starlight in sensational style. From floaty bohemian dresses to customised jackets and kimonos that show your love of detail, we’re talking real mood-boosting vibes here in our Bohemian Flame collection. From essential staples to the statement pieces, every item in this collection is designed to lift your spirit to welcome summer in only the best of ways.  

SUMMER DAZE BOUTIQUE KIMONOSUMMER DAZE BOUTIQUE KIMONO
SELECT IMAGE TO SHOP SUMMER DAZE BOUTIQUE KIMONO
VIBRANT BORDER PRINT SUNDRESSVIBRANT BORDER PRINT SUNDRESS
SELECT IMAGE TO SHOP VIBRANT BORDER PRINT SUNDRESS

The Palette: The Look-Good Factor 


With pure whites and sage green tones providing a refreshing, airy backdrop, we’ve punctuated this collection with bright, sky blues, kisses of hot pinks and purples and – most importantly – opulent sparkle. It’s fresh and understated in all the right ways, with those distinctive pieces acting as the focal point for an exceptionally put-together outfit. 

TRULY REMARKABLE REVERSIBLE WRAP SKIRTTRULY REMARKABLE REVERSIBLE WRAP SKIRT
SELECT IMAGE TO SHOP TRULY REMARKABLE REVERSIBLE WRAP SKIRT
SUMMER DREAM EMBROIDERED BOUTIQUE JACKETSUMMER DREAM EMBROIDERED BOUTIQUE JACKET
SELECT IMAGE TO SHOP SUMMER DREAM EMBROIDERED BOUTIQUE JACKET

How to Wear: The Feel-Good Factor 


It’s the sparkles in our statement pieces here that are designed to reflect the beaming sun, ensuring all eyes are on you. With plenty of pared back essentials designed to support those statement pieces, you and your outfit can truly stand out from the rest. Stock up on the white and green wardrobe essentials before selecting your statement pieces to ensure you have plenty of outfit combinations that will lift your mood all season long. After all – you deserve to be celebrated.  

SUMMER DREAM EMBROIDERED BOUTIQUE JACKETSUMMER DREAM EMBROIDERED BOUTIQUE JACKET
SELECT IMAGE TO SHOP SUMMER DREAM EMBROIDERED BOUTIQUE JACKET
STRIPE BARDOT JERSEY TOPSTRIPE BARDOT JERSEY TOP
SELECT IMAGE TO SHOP STRIPE BARDOT JERSEY TOP

The Ones to Watch out For  


Our Golden Hour Sequin Kimono is hands-down one of our favourite pieces of this season! The perfect summer party piece, it’s the stunning sequin trims that’ll reflect the sunlight, making you shimmer with style and confidence. With a caped design and fabulous fringe, it’s floaty, free and totally luxurious.  


Keep an eye out for our Ibiza Nights Sequin Dress – this is going to be the piece that sells out, we guarantee! Designed with warm summer evenings in mind, it’s the glamorous ivory colour kissed with gold sequins and lace detail that gives all the intrigue here, supported by a stunning Grecian-inspired silhouette made to make you feel a million dollars.    

GOLDEN HOUR SEQUIN KIMONOGOLDEN HOUR SEQUIN KIMONO
SELECT IMAGE TO SHOP GOLDEN HOUR SEQUIN KIMONO
IBIZA NIGHT SEQUIN DRESSIBIZA NIGHT SEQUIN DRESS
SELECT IMAGE TO SHOP IBIZA NIGHT SEQUIN DRESS

So there you have it – the story behind our stunning Bohemian Flame Collection. It’s all about breaking away from the ordinary and adding that burst of vibrancy into your summer wardrobe.  
Bring some heat to the occasion with Bohemian Flame – and be sure to check out our other new summer collections over on our Inspiration page.  


Discover More...


Get your daily style fix from Joe Browns. With original design inspiration, great outfit ideas and a little fun along the way...


Capturing the essence of an East African sunset, discover the inspiration behind this exotic collection, designed to live the easy breezy boho life with feel-good styles you’ll love to wear. 


Come and remember the swinging 60s in Chelsea with our Ode to Kings Road collection this spring. Bring on those feel-good boho styles and elevate your everyday wear with Joe Browns new feel-good collection.


Live on the bright side of life in full colour with our new Balearic Haze collection, inspired by island life where things don’t take themselves too seriously. Soak up the good vibes and the sun in this remarkable new collection from Joe Browns.