The Floral Edit: Occasion Wear 


There’s nothing like a spring occasion! As we welcome newlyweds, anniversaries and formal occasions galore, we think you deserve a statement piece of occasion wear to match the darling buds of May.  

This year, it’s all about the fetching florals! Read below for our top floral pieces of the year to truly make a stunning statement. 


The Boho Belle Dress 


Boho elegance is truly unmatched when it comes to our Boho Belle Dress. Rich with gorgeous dark colours alongside pretty pops of contrasting colour, you'll be living your best boho fantasy. With its wrap over-style bodice, cuff ties and flowing skirt, this dress hugs in all the right places. Feel fab and fashionable in this piece, the maxi dress that turns heads.  

Embrace the boho elegance and carry it through with your choice of accessories and shoes. Try our Bohemian Haze Embroidered Boots that will pack your outfit to the brim with fabulous boho flair. Add a dash of glam with our Lockwood 70’s Fedora. The gorgeous dark red colour cutely complements the ensemble, with the plaited tassel trim giving your outfit an extra fun detail that you’ll love. 




The Mariette Dress 


Feel sublime and sweet in this vivacious vintage number. The Mariette Dress is the perfect combination of elegant florals and total class that’s just made for twirling the night away. Featuring a sensational floral print, a V-neckline with wide-shoulder styling and capped sleeves, this classic silhouette will have you feeling remarkable from day to night.  

Carry the tones of pink throughout the dress and into your shoes and bag. Our Art Deco Cut Out Shoes and Deco Style Vintage Bag are the perfect partners for this dress, giving a lavish and ladylike finish to the entire ensemble. Finish the look with a pashmina and your favourite delicate jewellery to really tie everything together. 




The Maybelle Shirt Dress  


Feel fun and fabulous at any event with our Maybelle Shirt Dress, a charming dress that exudes cuteness to a T. With its soft blue fabric, all-over daisy print and three-quarter length sleeves, it makes the difficult decision of what to wear that much easier! Without forgetting the self-tie belt, this little detail helps your new dress flatter your figure perfectly. 

Match with our Last To Leave Occasion Bag as the ultimate addition to your outfit. Its shimmering blue fabric and strong gold finish is sure to stand you out from the crowd. Add the finishing touches with our Last to Leave Occasion Shoes, oozing opulence and elegance, it's the perfect eye-catching item to complete the look.  




The Martha Tea Dress 


A classic tea dress is the perfect choice for a classic design and stand out pattern! With a trusty Joe Browns dress, you’ll turn heads wherever you go. The Martha Tea Dress is a classic vintage Land Girl style with a contemporary, distinctive pattern of spots and florals. The supersoft jersey fabric promises comfort all day long while the contrasting belt, button-fastening bodice and shawl collar leave you looking sophisticated and glam. 

This dress is made for our Head Turner Bag and T-Bar Shoe combo in red, which will offset the dress’s details beautifully. Prepare to be the best dressed guest at this occasion in head-to-toe Joe Browns! 




The Willow Boho Dress 


You’ll never feel blue in the Willow Boho Dress! Perfect for an outdoor occasion, this floaty boho number will have you feeling fab and free-spirited. The all-over print in every hue of blue on the white background gives off a refreshing feel to welcome in the spring season. Combine this with its ruched sleeves and shirred back waist panel that’ll sit beautifully on any figure, you’ll be ready to embrace the essence of spring. 

Our Deco Vibes Shoes in a striking cobalt blue will have you feeling glam to boot! (No pun intended) Feel ready to strut your stuff in this statement ensemble. If you want to amp up the boho look, simply top it off with our statement Lockwood 70’s Fedora – a combination of shoes and an accessory that go together better than salt and pepper.  




The Isabella Perfect Occasion Dress  


Looking for a phenomenal dress that’ll turn heads? Our Isabella Perfect Occasion Dress has got you covered! The remarkable wrap-over design is the ultimate combination of style and elegance, whatever the occasion may be. The eye-catching rose print combined with the deep ruffle trims will leave you feeling the best version of yourself.  

Think pink and match with our Deco Styles Vintage Bag. With its gorgeous, jewelled tones and vintage style, it’s got everything you need for an occasion to remember! Step up the style by pairing with our Art Deco Cut Out Shoes, the cherry on top to make you – and your outfit - shine. 




The Sienna Boho Lace Detail Dress  


Our Sienna Boho Lace Detail Dress is a wonderful choice to feel comfortable from day to night while looking exquisite. Its pretty, floral design and soft delicate colour palette perfectly matches the spring season in bloom! Combined with its shirred waistband and crochet back yoke, this dress is designed for a comfortable, flattering fit, leaving you feeling feminine and fabulous. 

Expertly pair this with our Dance Hall T-Bar shoes and Georgia’s Favourite Vintage Bag. Bringing a rich, burgundy colour into the mix adds a dynamic edge to the ensemble. Let your shoes do the talking as you make heads turn in this beautiful boho getup. For some extra flair, try our Star Gazer Silver Plate Necklace to create the ultimate statement outfit. 




Venetian Dreams 


For those stand-out ladies looking for something a little different from a dress while maintaining all the elegance, look no further than our Venetian Dreams line. From the Venetian Dreams Tunic to the Venetian Dreams Blouse, you can expect opulence and elegance no matter which one you choose. From its romantic floral print to statement ruffles and cuffs, either choice will have you feeling just as fabulous as a dress would.  

Perfectly partner the blouse with a super-smart pair of Vintage Valerie Flared Jeans to understate the outfit, or expertly mix patterns with the Summer Nights Skirt to create an astonishing silhouette from top to bottom. Each item is wonderfully paired with the Art Deco Cut out Shoes and matching bag to pull the romantic pink tones together in the sweetest way. 




Garden Florals and Frills Jumpsuit 


Showcase your individuality in a jumpsuit for an occasion. The chic, elegant Garden Florals and Frills Jumpsuit was designed with inspiration from blooming flowers in a sunny summer garden. The delicate waterfall sleeves, button front and self-tie belt promises a silhouette that’s to die for, meanwhile the woven fabric and relaxed wide leg ensures comfort from day to night.  

Call out to your cool side with the Head Turner Bag and matching T-Bar shoes in lime green to pull out the juicy floral tones of the ensemble, and bring it all together with our delicate fair trade Star Gazer Silver Plate Necklace and matching bracelet, ensuring anyone who sets eyes on you are starry-eyed with this glorious outfit. 




Feminine florals are guaranteed to leave you feeling fabulous for any occasion this season. If the floral edit can’t tempt you enough, our new collection of remarkable dresses promises the perfect look for any unique style, so you can wear the item that celebrates your personality. 

For more top edits, style inspiration and fashion guides, head over to our Inspiration page! Keep up to date on what’s new, giveaways and competitions on our Facebook and Instagram for your daily dose of Joe. 


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