Discover our NEW Summer Collections | Shop Women’s | Shop Men’s | Shop Homeware Discover our NEW Summer Collections
Shop Women’s | Shop Men’s | Shop Homeware

PayPal Now Available | Shop Now

5* Feefo Customer Experience Rating | Learn More

Buy now, pay with Klarna, Learn more

Free UK Returns | Find Out More

Your Shopping Bag

11 NEW Silhouettes in Our Collection

This season we’ve shaken a few styles up to bring new silhouettes to our collection! Discover these 11 silhouettes that are brand new to our range to bring your wardrobe – and your #mojoe – to life!

Get a dress that can do both.

Vintage and boho collide in the most glorious way with Joe’s Favourite Paisley Dress. With a beautifully bohemian deep V waistband, flattering gathering at the under bust and flowing, tiered skirt, offset by the traditional feel of the stand up collar and keyhole detail to the back, this dress is just made to wear your way. Don’t forget to feast your eyes on the remarkable shirred cuff and puff sleeve!

Pink, to make the boys wink!

We love a bit of pink, and our Glorious Boho Dress gives you the perfect injection of colour. Get a load of the deep cuff and puffed sleeve for a modern twist on our usual boho dress. Loaded with the statement paisley print to the bodice and hemline, you’ll be noticing something different each time you take it out of your wardrobe.

Later, skater.

We’re just loving how this mini skater dress turned out! The Oh So Pretty Floral Dress has all the gorgeous florals and frills to keep that feminine look, but the silhouette – complete with puffed shoulders and shirred cuffs, allow you to style this up or down depending on your mood. Trainers, bootees, brogues, heels or even your trusty wellies! Versatile never looked so good!

Prim and proper in a pinny

Are you even doing autumn right if you’re not wearing a pretty pinafore? Our Marvellous Moleskin Pinafore is a brand new style that we can’t wait to try out! This cord- style material is super cosy while the romantic rose print needs only a block-coloured long sleeved tee to style. This silhouette is seriously stunning, with its flattering full skirt and traditional adjustable shoulder straps to ensure the length is right for you.

Be bold, be beautiful

You’ve seen it before, and you’ll see it again with the Bold and Beautiful Floral Dress. Modern boho through and through, we’ve shaken this style up with a deep cuff, dramatic puff to the sleeve, stand up collar and gently gathered waistline for a skirt that flows like waves. We just can’t get enough of this dress – it won’t be around for long!

Funky with just the right amount of punky

Ever wondered what the lovechild of grunge and preppy styles would look like? This niche little number is a total knockout, with a statement all-over check print. The Check It Out Dress has a new, striking silhouette thanks to its pretty side-ruching, asymmetric hem and stylish long sleeves. This is a look you’ll love to put on over the years to turn heads everywhere you go.



Complete your autumn wardrobe with the Busy Bee Dress. Let the frills and fabric on the shoulders, sleeves and hem cast a sultry silhouette while the wide shirred waistband ensures this dress hugs in all the right places. Made from a georgette dobby fabric, this is a look that’s simply made for transitional weather.

Footloose and free-spirited

Keep things loosey-goosey with the Striking Statement Dress. Everyone needs a boho dress, and this V-neck is the perfect style statement, thanks to its all over ditsy floral print. We love the beaded trims and lace detail while the wrap design and puffed sleeves add an extra dash of drama to the overall look. We guarantee this will be your new autumn favourite.

Charismatic in chiffon

If we could design a shirt for Stevie Nicks, this would be it! The Fabulous Frill Blouse is full of gorgeous details and just screams hippie chic. From the gorgeous frills to the upper arms, shirred cuff to the long sleeve and lace trims throughout, this cute chiffon number is predicted to be a bestseller. Simply pair with your favourite black skinnies for a totally unique look you’ll want to wear time and time again.

Sultry, striking and sustainable!

Strut the line between New York and Parisian chic with the Very Vintage Jersey Tunic. Simple yet totally remarkable, feast your eyes on the notch neck, shoulder pleats and statement frill cuffs. Made from a super soft, responsibly-sourced organic cotton, look good, do good, feel great – all while contributing to the protection of our planet.

Luxe in lace and frills

Beautiful, light and bright, the Lovely Lace Ruffle Top is finished in a flattering fit, thanks to its statement ruffles, flattering round neckline and raglan sleeve design. The tiers and soft stretch lace fabric makes for an amazing silhouette, especially when paired with a dark ra-ra skirt or black skinny jeans. What are you waiting for? This one is a knockout!

Loving our new collection? Keep your eyes on our Inspiration page for the latest styling guides and keep in touch over on our Facebook and Instagram.


Discover More...

Get your daily style fix from Joe Browns. With original design inspiration, great outfit ideas and a little fun along the way...

With a new season comes a host of new trends seen across the fashion industry and retail world. Let’s look at what’s to be expected this season and how our remarkable collection came to be, inspired by the Autumn Winter 2022 fashion weeks happening across the globe.

Creating a capsule wardrobe of versatile essentials is a great way to save space and get the most out of all your pieces – as well as investing in items you truly love!

Our NEW Autumn Winter occasion wear is live and it’s one to remember! With 2022 being the year of weddings and events galore, it’s only fit you be the best dressed guest in Joe from head to toe.