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Project Fun is BACK! 

Project Fun is back! Waiting to liberate your wardrobe with our unique funky patterns, Joe Browns new exclusive knits are here to ensure we’re never compromising on style when it comes to comfort. Stay snug and feel sensational in new feel-good knitwear designed to fight back against the dull winter days.  


Join the knitwear revolution and find out all about our new styles here.  


All Heart Jumper WK706All Heart Jumper WK706
All Heart Jumper
Have a Heart Jumper WK705Have a Heart Jumper WK705
Have a Heart Jumper
In a Swirl Jumper Dress WK704In a Swirl Jumper Dress WK704
In a Swirl Jumper Dress
Dreamy Daisy Cardigan WK703Dreamy Daisy Cardigan WK703
Dreamy Daisy Cardigan
Check Mate Collared Jumper WK701Check Mate Collared Jumper WK701
Check Mate Collared Jumper
All the Love Jumper WK702All the Love Jumper WK702
All the Love Jumper

NEW, Exclusive Designs 


These pieces were created by our in-house designers, and with six new styles to choose from, you won’t find anything like these knits anywhere else! We love creating these retro-inspired pieces to help you forget about those winter blues and inject some vitality into your wardrobe.  

All Heart JumperAll Heart Jumper
All Heart Jumper
In a Swirl Jumper DressIn a Swirl Jumper Dress
In a Swirl Jumper Dress

New Shapes and Patterns 


We’ve introduced some totally new patterns into the Project Fun range, including button-up cardigans and sweaters with cute collars and a knitted midi dress! With all this newness on offer, there’s never been a better time to celebrate your individuality and feel amazing in these remarkable, new styles. 

All The Love JumperAll The Love Jumper
All The Love Jumper
Check Mate Collared JumperCheck Mate Collared Jumper
Check Mate Collared Jumper


Check Mate Collared Jumper 


A little preppy? Check. A whole lot of fun? Check. A statement style? Checkmate. This collared jumper is for those who want all the fun and funky patterns of Project Fun, but are looking for maximum flexibility in outfitting. In a monochrome colourway, this collared sweater will become a real staple in your wardrobe. From jeans to skirts, throw this jumper on to elevate any outfit. It’ll become your new favourite go-to thanks to its timeless shape and design. 

Check Mate Collared JumperCheck Mate Collared Jumper
Select Image to Shop Check Mate Collared Jumper [WK701]
Check Mate Collared JumperCheck Mate Collared Jumper
Check Mate Collared Jumper
Check Mate Collared JumperCheck Mate Collared Jumper
Check Mate Collared Jumper
Check Mate Collared JumperCheck Mate Collared Jumper
Check Mate Collared Jumper

All the Love Jumper 


We love, love, LOVE this jumper! With a funnel neck and classic sweater design, it’s an absolute must-have for those who want to add a little retro flair to their style. Simple, yet totally striking, you can make a statement whether you wear it with jeans and pumps or elevate it with your favourite accessories for an uplifting vibe you’ll keep coming back to.  

All The Love JumperAll The Love Jumper
Select Image to Shop All The Love Jumper [WK702]
All The Love JumperAll The Love Jumper
All The Love Jumper
All The Love JumperAll The Love Jumper
All The Love Jumper
All The Love JumperAll The Love Jumper
All The Love Jumper

Dreamy Daisy Cardigan 


Oopsie daisy, we’ve created another fabulous must-have piece! This dreamy floral cardigan embraces all the retro vibes thanks to its gorgeous pink and orange hues and funky 70s-inspired print. It has a fabulous collar and cuff detail, but it’s the diamante buttons that’ll really elevate the whole look here. Choose this dreamy piece to really turn some heads this winter.  

Dreamy Daisy CardiganDreamy Daisy Cardigan
Select Image to Shop Dreamy Daisy Cardigan [WK703]
Dreamy Daisy CardiganDreamy Daisy Cardigan
Dreamy Daisy Cardigan
Dreamy Daisy CardiganDreamy Daisy Cardigan
Dreamy Daisy Cardigan
Dreamy Daisy CardiganDreamy Daisy Cardigan
Dreamy Daisy Cardigan

In a Swirl Jumper Dress 


This statement piece has us swooning – no winter wardrobe is complete without the perfect jumper dress, and this one can’t wait to meet yours! Snug, stylish and sensational, it’s the psychedelic swirl print that really turns heads, and it’s the rainbow cuff that keeps all eyes on you. This piece is perfect for colour mixing, so wear it with your brightest boots and jacket for a real feel-good dopamine dressing vibe to chase away those winter blues. 

In a Swirl Jumper DressIn a Swirl Jumper Dress
Select Image to Shop In a Swirl Jumper Dress [WK704]
In a Swirl Jumper DressIn a Swirl Jumper Dress
In a Swirl Jumper Dress
In a Swirl Jumper DressIn a Swirl Jumper Dress
In a Swirl Jumper Dress
In a Swirl Jumper DressIn a Swirl Jumper Dress
In a Swirl Jumper Dress

Have a Heart Jumper


With some real girl-power vibes and a retro feel, this funky boxy jumper is a must-have piece this season. Bring all the posi-vibes to your outfits and escape the chill whilst rediscovering the joy of unique styling. If there’s one thing the Joe Browns Project Fun line can do, it’s bringing happiness to your day in its cosiest form. 

Have a Heart JumperHave a Heart Jumper
Select Image to Shop Have a Heart Jumper [WK705]
Have a Heart JumperHave a Heart Jumper
Have a Heart Jumper
Have a Heart JumperHave a Heart Jumper
Have a Heart Jumper
Have a Heart JumperHave a Heart Jumper
Have a Heart Jumper

All Heart Jumper 


Bring some heart back into your seasonal style with this unique knit jumper. We’re loving the fluted sleeves and blue hues offset perfectly by the hot pink trims. With a timeless boxy fit and remarkable retro pattern, it’s ready to bring some serious fun to your winter style.  Simply wear with your favourite jeans and pumps to show the winter blues who’s boss around here.  

All Heart JumperAll Heart Jumper
Select Image to Shop All Heart Jumper [WK706]
All Heart JumperAll Heart Jumper
All Heart Jumper
All Heart JumperAll Heart Jumper
All Heart Jumper
All Heart JumperAll Heart Jumper
All Heart Jumper

Are you ready to join the knitwear revolution? Introduce some feel-good knits to your wardrobe and liberate your winter look with colour, pattern and statement style. Shop the Project Fun Collection now! 


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