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RACE THE WAVES


The Race the Waves collection is all about feeling the wind in your hair and the thrill coursing through your veins as you rev up the engine and leave the competition behind in a plume of dust.

Second place is never an option. Every twist of the throttle, every manoeuvre executed with precision. Push your limits and embrace the thrill of the chase.

With our friends at Race the Waves providing a fuel-based backdrop, we throw caution to the wind, hit the beach racetrack, and twist the throttle. Horsepower takes the lead here with a custom style that reflects the abundance of motorised mayhem. It's time to hit the start line and we're looking good - no one is here for second place. 

Race The Waves CollectionRace The Waves Collection
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Joe Browns Cool Combination BlazerJoe Browns Cool Combination Blazer
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Wild Side Leather JacketWild Side Leather Jacket
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The Inspiration 


In collaboration with our friends at Race the Waves – a vintage automobile festival in Bridlington, in the East Riding of Yorkshire – Joe Browns menswear presents a collection that captures the spirit of the UK’s largest vintage automobile festival. This is no ordinary menswear collection; this is custom style that embodies all the adventure of the chase.

As the starting line approaches, the revving of engines resonates through the air. The smooth sand and sea awaits and you’re ready to leave your mark, fuelled by horsepower and adrenaline. The Race the Waves collection is designed to elevate your look to a whole new level, drawing inspiration from the incredible world of motorbikes and surf.

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Joe Browns Burner Leather JacketJoe Browns Burner Leather Jacket
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Joe Browns Timeless Trip HenleyJoe Browns Timeless Trip Henley
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Joe Browns No Limits Leather WaistcoatJoe Browns No Limits Leather Waistcoat
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Joe Browns Marvellous Music Store TeeJoe Browns Marvellous Music Store Tee
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What Sets Race The Waves Apart?


The Race the Waves collection is all about feeling the wind in your hair and the thrill coursing through your veins – buying the ticket and absolutely taking the ride.  Second place is never an option. Every twist of the throttle, every manoeuvre executed with precision. Push your limits and embrace the thrill of the chase. 

Joe Browns Beyond Basic Stripe TeeJoe Browns Beyond Basic Stripe Tee
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Joe Browns Perfect Pixel ShirtJoe Browns Perfect Pixel Shirt
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Joe Browns Slice Of Happiness TeeJoe Browns Slice Of Happiness Tee
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Joe Browns Cool And Customised HenleyJoe Browns Cool And Customised Henley
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Joe Browns Cool Combination WaistcoatJoe Browns Cool Combination Waistcoat
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Joe Browns Wild Western ShirtJoe Browns Wild Western Shirt
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Joe Browns Style It Out WaistcoatJoe Browns Style It Out Waistcoat
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Joe Browns No Glory TeeJoe Browns No Glory Tee
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The Key Pieces from Joe’s Race The Waves Collection


Drenched in a sense of motorised mayhem, expect a palette which draws on the blue of the ocean the tonal hues of sandy vistas and the kinds of fiery reds and washed lilacs that engulf a beach landscape on a warm night. Designed to take your look to a whole new level, expect bold graphic tees adorned with racing motifs with beaten leather and edgy denim looks to top it all off.

Our favourites include high quality leather jackets with the full vintage treatment and leather gilets packed with biker edge. We’ve also developed a new take on the checked shirt with a pixel effect for an original grunge look when worn over a henley. Unleash the thrill of daring style with the Race the Waves collection.  

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Joe Browns Joes Grill TeeJoe Browns Joes Grill Tee
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Joe Browns Washed To Perfection FunnelJoe Browns Washed To Perfection Funnel
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Joe Browns On The Road FunnelJoe Browns On The Road Funnel
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Joe Browns Every Day HenleyJoe Browns Every Day Henley
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Joe Browns invites you to defy convention and revel in the glory of the race. It’s a celebration of vintage hot-rod style blended with the heart-pounding excitement of motorsport that weaves itself into the very fabric of Joe Browns as a brand.  

So, gear up with our friends at Race the Waves – the beach track awaits. This collection is your ticket to ride in a world of speed, unapologetic style and comradery. Leave your mark on the sand knowing you’re not just dressed for the occasion – you're dressed to win.   It’s time to ignite the beach and redefine your limits.


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