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THE SECRET GARDEN: THE STORY


A secret place to escape and collect our thoughts. Take a stroll down floral-lined pathways and soak up the changing of the season and the last dramatic flourishes of floral grandeur. Bold transitions of colour, detailed embroidery and rich accents of green and ochre marry seamlessly to create a rich sense of drama and intrigue. 

SECRET GARDEN MINI COLLECTIONSECRET GARDEN MINI COLLECTION
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LILY PRINTED WRAP DRESSLILY PRINTED WRAP DRESS
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FOLKY FLORAL EMBROIDERED DRESSFOLKY FLORAL EMBROIDERED DRESS
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The Story 


The Secret Garden is our nod to the glorious change nature takes when strolling through floral-lined pathways as the autumn season takes over. Bold transitions of colour unfold – vivid greens intermingle with hints of ochre and blend with fiery reds and burnt amber to really spark our imagination. It whispers secrets of the natural world, inviting us to embrace the thrill of autumn, shake up our wardrobe and don some remarkable styles to look and feel fantastic. 

MORE FROM THE SECRET GARDEN COLLECTION...


ART NOUVEAU HAND BEADED KIMONOART NOUVEAU HAND BEADED KIMONO
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WRAP JERSEY TOPWRAP JERSEY TOP
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SASSY FLORAL SKIRTSASSY FLORAL SKIRT
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JOYFUL JACQUARD TUNICJOYFUL JACQUARD TUNIC
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What Makes Joe Browns' Secret Garden Range So Special? 


Expect vintage inspiration married with bespoke customisation, such as embroidery, statement broderie collars, gorgeous ochre jumpers, flattering wrap dresses and tunics with pops of vibrant red and amber. A little rock ‘n’ roll, a little ladylike and a whole lot of detail – this is truly a Joe Browns collection like no other.  

The Secret Garden collection speaks to those who want to do things a little differently as the seasons make their transition. From structured houndstooth blazer-and-skirt co-ords to opulent ochre blouses and cosy jumpers, there’s an outfit for any occasion within the Secret Garden Collection for you Joe Browns lovers that aren't afraid to experiment day-to-day. Discover some of our key pieces below to elevate your style and dip your toes into something fresh and remarkable this autumn! 

RAVISHING JERSEY WRAP DRESSRAVISHING JERSEY WRAP DRESS
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ELEGANTLY FLORAL COATELEGANTLY FLORAL COAT
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MINNIE JERSEY DRESSMINNIE JERSEY DRESS
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ENCHANTING EMBROIDERED PU SKIRTENCHANTING EMBROIDERED PU SKIRT
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GLORIOUS EMBROIDERED JUMPERGLORIOUS EMBROIDERED JUMPER
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JOE'S CUTABOUT SKIRTJOE'S CUTABOUT SKIRT
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ELEGANTLY EMBROIDERED BOUTIQUE JACKETELEGANTLY EMBROIDERED BOUTIQUE JACKET
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TESS VINTAGE COLLAR BLOUSETESS VINTAGE COLLAR BLOUSE
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The Must-Have Key Pieces from The Secret Garden Range 


Our buyers and designers pulled out all the stops in this collection, and their favourites include our Folky Floral Embroidered Dress, a true testament to boutique bohemian style alongside our boutique embroidered jacket in ochre. (You can find out more about our boutique top picks here). Also, Joe's Glorious Embroidered Sweater has our buyers looking forward to the chilly autumn days to debut this number for a classic Joe Browns look to turn some heads. 

We're are absolutely loving the new must-have coat of the season. The Elegantly Floral Coat is a longline piece with a statement floral print that’s dying to be worn and admired. Alternatively, if you’re in the market for a blazer-skirt combo, keep the ensemble on the timeless side with our Beautifully Bold Check Jacket and matching skirt for immaculate pairing options with a tailored edge.

MORE FROM THE SECRET GARDEN COLLECTION...


ELEGANTLY FLORAL COATELEGANTLY FLORAL COAT
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ROCK IT PU PENCIL SKIRTROCK IT PU PENCIL SKIRT
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GARDEN PARTY BOHO DRESSGARDEN PARTY BOHO DRESS
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BEAUTIFULLY BOLD CHECK SKIRTBEAUTIFULLY BOLD CHECK SKIRT
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The Secret Garden collection helps the transition into those dark colours - but brings with it the life of winter florals and a burst of colour to beat those winter blues with remarkable style. Shop now to discover a secret garden waiting to meet your wardrobe! 


Discover More...


Get your daily style fix from Joe Browns. With original design inspiration, great outfit ideas and a little fun along the way...


Prepare for the first look into the NEW autumn womenswear collection at Joe Browns. With 9 collections to marvel at, discover the beauty of welcoming in autumn with the styles to take you through every season. 


Embrace a distinctly nomadic style with the Day Dreamer collection: A bohemian delight to spark joy in your soul and the pieces to set your spirit free. Are you ready to awaken your inner psychedelic goddess?


Uncover the essence behind the Autumn Elegance collection - and maybe find something that sparks inspiration behind your new-found sense of style.