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The Details Behind Our Dresses


It’s no secret that we like to do things a little differently. Our collections are full of statement making styles that are as extraordinary as the women who wear them. Whilst we might be known for our eye-catching prints and convention-breaking designs, it’s the subtle details that make us unique.

From elegant lace trims to shirred backs and vintage style buttons, every dress is bursting with personality, charm, and Joe Brown's flair. This article takes a closer look at some of our favourite spring summer dresses, and the details that make them truly special.


Romantic Meadows Crinkle Maxi DressRomantic Meadows Crinkle Maxi Dress
SELECT IMAGE TO SHOP ROMANTIC MEADOWS CRINKLE MAXI DRESS
Romantic Meadows Print Crinkle Maxi DressRomantic Meadows Print Crinkle Maxi Dress

1. The Romantic Meadows Crinkle Maxi Dress


The Romantic Meadows Crinkle Maxi Dress is an effortless blend of comfort and charm. Cut from soft, crinkle cotton fabric, this midi/maxi style dress exudes a rustic, weathered beauty, making it both chic and comfortable.


Elasticated puff sleeves and a tiered skirt create a dreamy silhouette that moves with you, whilst the floral print adds a touch of whimsy. Complete with a shirred bodice for the most flattering fit, this crinkle dress is ideal for everything from brunches to weekend getaways. 


2. The Bonnie Floral Maxi Dress


Whether you’re attending a summer wedding or a garden party, our Bonnie Floral Maxi Dress is designed to make an unforgettable entrance. Every detail, from the tassel tie waist to the delicate lace back, every detail blends vintage charm with modern elegance. 


The floral dress is cut with a flattering V-neckline and draped sleeves to enhance its feminine shape, whilst the flowing skirt swishes with every step. Finished with a romantic floral print, which captivates against the light blue material, this dress brings grace to every occasion.

Bonnie Floral Maxi Dress BackBonnie Floral Maxi Dress Back
Bonnie Floral Maxi DressBonnie Floral Maxi Dress
SELECT IMAGE TO SHOP BONNIE FLORAL MAXI DRESS

Butterfly Jersey DressButterfly Jersey Dress
Butterfly Print Jersey DressButterfly Print Jersey Dress
SELECT IMAGE TO SHOP BUTTERFLY PRINT JERSEY DRESS

3. The Erin Butterfly Print Jersey Dress


This Butterfly Print Jersey Dress brings a fresh, summery twist to a classic shape. Inspired by the timeless shape of the vintage frock, it features a graceful roll collar and delicate button details for a touch of sophistication.

The beautiful shape is enhanced by a cinching tie belt, creating a flattering fit that’s as effortless as it is stylish. Crafted from soft, breathable jersey fabric, this dress is designed for all-day comfort, keeping you cool and confident all through the season.


Paired with sandals and layered with a light knitted cardigan, this dress is the perfect choice for a chic summer look.


4. The Greta Polka Dot Dress


Our Greta Polka Dot and Roses Dress takes some of our favourite elements from 1960s fashion trends, such as the sweetheart neckline and polka dot prints, and gives them a modern twist with the figure-hugging bodycon shape.

The dress has a classic Dolce Vita style, but it’s the Joe Browns details, like the deep red tipping on the neckline and the matching red belt, that make it really stand out.

This vintage frock can be styled in so many ways! Add some slim heels and a grab bag for a sophisticated look you can wear for formal events, or give it some edge with a biker jacket and a pair of chunky boots for a festival-ready ensemble.



Greta Polka Dot Roses Stretch Cotton DressGreta Polka Dot Roses Stretch Cotton Dress
SELECT IMAGE TO SHOP GRETA POLKA DOT ROSES STRETCH COTTON DRESS
Polka Dot and Roses DressPolka Dot and Roses Dress

Rebecca Roses Vintage Printed Midi DressRebecca Roses Vintage Printed Midi Dress
Rebecca Roses Vintage Printed Midi DressRebecca Roses Vintage Printed Midi Dress
SELECT IMAGE TO SHOP REBECCA ROSES VINTAGE PRINTED MIDI DRESS

5. The Rebecca Roses Printed Midi Dress


A must have for any vintage-loving wardrobe, our Rebecca Roses Vintage Printed Midi Dress has been thoughtfully crafted with a shirred back waist and bust shaping seams that create a seriously sleek silhouette.

These details are only enhanced by a delicate red rose print, which stands out beautifully against the soft cream shade of the dress. From weddings to lavish dinners, slip on this lovely gown and you’ll captivate wherever you go.



When it comes to creating timeless styles, we know it’s the detail that makes all the difference. So, whether you’re drawn to bold prints or vintage silhouettes, every dress in our collection has been elevated with remarkable details that bring artistry, elegance, and- above all- personality to every look. 



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Discover all the inspiration you need with the Joe Browns Valentine’s Gift Guide for him and for her – and if they ask, shh! We never said a word! 

*Get up to 50% off Clearance Styles, selected styles only, whilst stocks last. Offer ends Wednesday 26th March.