CELEBRATING 25 YEARS OF JOE BROWNS WITH THE FIREWORKS & FIZZ COLLECTION!

Let us introduce you to a very special collection. We’re celebrating 25 years of Joe Browns, and what a ride it’s been! 

 From the moment our founder, Simon Brown, struck inspiration watching a group of friends enjoying a beer in Morfa Nefyn, North Wales, at the end of a great day on the surf to 25 years of making people feel good in remarkable styles, we’re celebrating our silver anniversary with the Fireworks and Fizz collection.  

In 1998, in the seaside village of Morfa Nefyn, North Wales, a group were enjoying a drink in a beach bar at the end of a great day on the waves. Fresh out of the sea, their hair still wet with salt water, they were laughing, joking and totally carefree. This was the very moment of inspiration – where we knew what we wanted the brand to be – that remarkable spirit would make the foundations of a great brand: Fun, spontaneous and free – a true, feel-good tonic! 

Everything we do is centred around making people feel remarkable, from creating immersive catalogues that customers can’t wait to receive, to photoshoots that are bursting with unique styles and our crew having an absolute blast behind – and in front of – the camera! We bring all this together season after season to help our customers feel confident, liberated and totally individual when they pull their Joe Browns clothing out of the wardrobe.  

You only turn 25 once! This silver anniversary collection is more than just a selection of clothes – our buyers and designers have meticulously planned this collection to bring something truly special to our collections. Inspired by fireworks bursting against a midnight sky adorned with shining stars, expect delightful little details to really add something extraordinary to every piece in this collection.  

Bringing together men’s and women’s garments, this collection couldn’t have been better timed with our Winter release, allowing you to feel remarkable in our anniversary collection for the festive season ahead! 

For our lovers of pattern, the Starry Night Boho Dress is an absolutely glorious piece that we can’t wait to wear for upcoming festivities. In an elegant boho style, we’ve covered it with foil print to really make a shining statement. We’re also head-over-heels in love with the Starlight Velvet Trousers boasting silver brocade embroidery. The high-waisted flare shape and plush material makes for a style that’s a little retro, a little festive and a whole load of fun to wear for the party season.  

Of course – it wouldn’t be a special collection without a fabulous classic Joe Browns coat. Our statement Jacquard coat really pulls out all the stops here. For those who aren’t afraid to be bold, it’s packed with all the signature style details you expect to see, from the wide faux fur trims and heavy brocade fabric to its flattering maxi length that radiates total luxury.  

For the men – we've not forgotten about you! For this special 25th anniversary collection we’ve designed a shirt with silver star embroidery for a design that’s understated, yet totally dapper. Better still, go the whole hog with our Party Hard Waistcoat for a patchwork piece that packs in a premium finish with a real stylish flair.