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Ode to Kings Road: From Concept to Collection 


Take a walk with us down the iconic King’s Road in Chelsea and discover a Joe Browns nod to the swinging 60s, where boho style reigned supreme and there was no better place to be seen for the fearlessly fashionable.  


Where rebellious pattern meets minimalist architecture, discover the styles that’ll separate you from the rest and have all eyes on you this spring. 

ODE TO KINGS ROAD COLLECTIONODE TO KINGS ROAD COLLECTION
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The Concept Behind Ode to Kings Road 


Chelsea holds a dear place in the hearts of the fashion world. Arguably England’s most stylish place to shop in the swinging 60’s and 70’s, The King’s Road was the place for creatives to be seen flaunting the latest trends in boho and more latterly punk styling. Where rock ‘n’ roll meets bohemian; retro is what we do best at Joe Browns.

 
So, get ready for Ode to Kings Road collection and prepare yourself for some new style ideas to take you through the season in swinging style.  

SERENITY DRESSSERENITY DRESS
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REMARKABLE BOUTIQUE BLAZERREMARKABLE BOUTIQUE BLAZER
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MORE FROM THE ODE TO KINGS ROAD COLLECTION...


PARADISE LOST DEVORE PONCHOPARADISE LOST DEVORE PONCHO
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GORGEOUS GEO WRAP JERSEY DRESSGORGEOUS GEO WRAP JERSEY DRESS
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SASSY SWIRL DRESSSASSY SWIRL DRESS
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SIMPLY SUMMER SHORT SLEEVE KNIT TOPSIMPLY SUMMER SHORT SLEEVE KNIT TOP
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What to Expect from the Ode to King’s Road Collection 


At Joe Browns, there’s little we love more than retro influence. Expect bohemian styles and retro floral prints, boutique pieces inspired by vintage finds, hippy dippy accessories and a whole lot of fun in the Ode to Kings Road collection. We’ve really leaned into the military vibe here, too, with jackets bursting with fine detail, Tzar-inspired pieces and double denim to really amplify that groovy retro vibe. This collection may be a tribute to swinging Chelsea, but it’s also Joe Browns to a tee.  

SUMMER SUNSET WIDE LEG TROUSERSSUMMER SUNSET WIDE LEG TROUSERS
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SUNNY DAYS TIERED SKIRTSUNNY DAYS TIERED SKIRT
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The Palette: The Look Good Factor 


Oranges and rusty tones run throughout this collection, from the floral maxi boho dresses to the blouses – and we’ve further elevated this with pinks and lilacs to really bring the essence of spring into the mix. Of course, it wouldn’t be a bright and bold collection to represent Chelsea without a bright leather jacket and a beautifully embroidered blazer. Everything in this collection sings about the joy of the season with remarkable style and meticulous detail – that's the Joe Browns way! 

EMBROIDERED LONGLINE BOUTIQUE JACKETEMBROIDERED LONGLINE BOUTIQUE JACKET
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LIZZIE LONGLINE SLEEVELESS KIMONOLIZZIE LONGLINE SLEEVELESS KIMONO
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Where to Wear? The Feel-Good Factor 


Kings Road was the place to shop, so we designed this collection with the day-to-day in mind. With 15 graphic tees, maxi skirts, wide-leg trousers, western ankle boots and jackets, we really aimed to elevate the everyday to make you feel amazing. Why reach for a plain go-to outfit for any old day when you can dress in feel-good styles and give yourself the boost you deserve? When you wear this Joe Browns collection, any place can be The Kings Road.  

DIXIE DENIM JUMPSUITDIXIE DENIM JUMPSUIT
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HAZY DAYS DRESSHAZY DAYS DRESS
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The Ones to Watch Out For 


Bring on the spring with our Luna Embroidered Boutique Kimono. This supersoft longline kimono is full of delicate details to make you feel fabulous – just look at its soft colours and floral embroidery! However you style it, it’s all you need to embrace your free-spirited side in spring. The gang at JB are also loving our Marley Jacket as a chic nod to the marvellous military trend we’re all loving this season.  


For something a little different, our Aurora Denim Blazer is a real style statement that takes smart-casual and elevates it to another level, especially when paired with the matching Aurora Denim Trousers. Try pairing this with one of our graphic tees for a true vintage vibe for brunch, and switch to our Hazy Days Blouse for a 60s rock ‘n’ roll vibe with plenty of boho influence for a new take on fabulous street style.  

LUNA EMBROIDERED BOUTIQUE KIMONOLUNA EMBROIDERED BOUTIQUE KIMONO
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THE AURORA DENIM BLAZERTHE AURORA DENIM BLAZER
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 If you enjoyed harking back to the swinging 60s in London with us, why not head over to our Inspiration page for more feel-good collections this spring? With colour, style and a whole lot of fun thrown into the mix, we know this spring will bring your #mojoe out to play with these mood-boosting pieces. 


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