Ode to Kings Road: From Concept to Collection 

Take a walk with us down the iconic King’s Road in Chelsea and discover a Joe Browns nod to the swinging 60s, where boho style reigned supreme and there was no better place to be seen for the fearlessly fashionable.  

Where rebellious pattern meets minimalist architecture, discover the styles that’ll separate you from the rest and have all eyes on you this spring. 

Chelsea holds a dear place in the hearts of the fashion world. Arguably England’s most stylish place to shop in the swinging 60’s and 70’s, The King’s Road was the place for creatives to be seen flaunting the latest trends in boho and more latterly punk styling. Where rock ‘n’ roll meets bohemian; retro is what we do best at Joe Browns.

 
So, get ready for Ode to Kings Road collection and prepare yourself for some new style ideas to take you through the season in swinging style.  

At Joe Browns, there’s little we love more than retro influence. Expect bohemian styles and retro floral prints, boutique pieces inspired by vintage finds, hippy dippy accessories and a whole lot of fun in the Ode to Kings Road collection. We’ve really leaned into the military vibe here, too, with jackets bursting with fine detail, Tzar-inspired pieces and double denim to really amplify that groovy retro vibe. This collection may be a tribute to swinging Chelsea, but it’s also Joe Browns to a tee.  

Oranges and rusty tones run throughout this collection, from the floral maxi boho dresses to the blouses – and we’ve further elevated this with pinks and lilacs to really bring the essence of spring into the mix. Of course, it wouldn’t be a bright and bold collection to represent Chelsea without a bright leather jacket and a beautifully embroidered blazer. Everything in this collection sings about the joy of the season with remarkable style and meticulous detail – that's the Joe Browns way! 

Kings Road was the place to shop, so we designed this collection with the day-to-day in mind. With 15 graphic tees, maxi skirts, wide-leg trousers, western ankle boots and jackets, we really aimed to elevate the everyday to make you feel amazing. Why reach for a plain go-to outfit for any old day when you can dress in feel-good styles and give yourself the boost you deserve? When you wear this Joe Browns collection, any place can be The Kings Road.  

Bring on the spring with our Luna Embroidered Boutique Kimono. This supersoft longline kimono is full of delicate details to make you feel fabulous – just look at its soft colours and floral embroidery! However you style it, it’s all you need to embrace your free-spirited side in spring. The gang at JB are also loving our Marley Jacket as a chic nod to the marvellous military trend we’re all loving this season.  

For something a little different, our Aurora Denim Blazer is a real style statement that takes smart-casual and elevates it to another level, especially when paired with the matching Aurora Denim Trousers. Try pairing this with one of our graphic tees for a true vintage vibe for brunch, and switch to our Hazy Days Blouse for a 60s rock ‘n’ roll vibe with plenty of boho influence for a new take on fabulous street style.