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Rouge et Noir: The Story Behind the Collection 


While we wait for the sun to burst through the clouds and bring spring back to our doorsteps, we’re gearing up for a season full of feel-good styles and memories to be made.  

This is our Rouge et Noir story; a collection that nods to vintage Parisian style and bold prints blended with modern shapes and – of course - the Joe Browns touch. Prepare to say ‘bonjour!’ to your new spring style. 

Day Dreamer CollectionDay Dreamer Collection
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The Inspiration Behind the Collection 


Joe Browns buyers and designers take pride in the travels that inspire new collections each season, and for this collection we’re harking back to the cafe culture of Paris in springtime. Where the coffee is strong, the skies are crisp and blue, it’s all about taking it easy and enjoying the moment, and the fashion is – as always – effortlessly chic.  

STEP INTO SPRING DRESSSTEP INTO SPRING DRESS
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BEAUTIFUL BELLE DRESSBEAUTIFUL BELLE DRESS
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MORE FROM THE ROUGE ET NOIR COLLECTION...


ENCHANTING ELISE CARDIGANENCHANTING ELISE CARDIGAN
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FLORI FRILL NECK JUMPERFLORI FRILL NECK JUMPER
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FLEUR BOUTIQUE QUILTED JACKETFLEUR BOUTIQUE QUILTED JACKET
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JEMIMA JERSEY SKIRTJEMIMA JERSEY SKIRT
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What to Expect from the Rouge et Noir Collection 


Brimming with smart casual styles with a vintage twist, we’ve curated this collection to stand the test of time. Expect classic, timeless and oh-so-flattering prints like polka dot, stripes and tea dresses with big, bold prints that’s perfect for any occasion from coffee dates to weddings. With a heavy nod to nautical style, we’ve also created lots of classic boucle, tweed and layering items mixed with essential wardrobe staples to create endless outfit combinations.  

DARCY RUFFLE DRESSDARCY RUFFLE DRESS
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RENEE STATEMENT DRESSRENEE STATEMENT DRESS
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The Palette: The Look-Good Factor 


We wanted to create a seriously strong palette of blacks, whites and reds to bring that real Parisian feel to the collection, and we’ve really hit the nail on the head here. We’ve taken inspiration from the boulevards of Paris, but it’s also unmistakeably Joe Browns. Each look and every item bring that smart-casual chic look you love, and we’ve even curated a collection of stunning accessories such as our red beret, handbags, red shoes and white pumps so you’re ready for whatever the day has in store for you. 

AMELIE VINTAGE DRESSAMELIE VINTAGE DRESS
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STRIKING JERSEY DRESSSTRIKING JERSEY DRESS
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Where to Wear? The Feel-Good Factor 


If you’ve got your eye on the Joe Browns Rouge et Noir collection, but your only question is “where should I wear this?” then we already have some suggestions for a great day wearing this fabulous collection.  


From coffee with the girls to exploring art galleries in your area, we love how these smart-casual styles evoke Parisian cafe culture – and there’s no better feeling than dressing the part! Afterwards, why not hit the high street or take a walk with a friend in your local park? However, if the occasion calls for something a little extra, try a tea dress and a boucle jacket to brunch – it's a classic outfit that can take you from day to night in a cinch. Trust us, if your afternoon starts making its way into the evening, you’ll be glad you stepped out in a feel-good Joe Browns outfit! 

ENCHANTING ELISE CARDIGANENCHANTING ELISE CARDIGAN
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STRIPE BARDOT JERSEY TOPSTRIPE BARDOT JERSEY TOP
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The Ones to Watch Out For 


One of our favourite pieces from this collection is the Marcie Denim Dress. Based on a best-selling shape, we’ve crafted this dress from denim to blend that classic vintage style with modern influence. We’re also loving Joe’s All Heart Embroidered Cardigan to bring a super sweet print to a pretty cable knit design that we know you’ll love to wear. Through this sensational palette and remarkable designs, we’ve truly created some feel-good très chic styles to welcome in the spring and take every day as it comes.  

ALL HEART EMBROIDERED CARDIGANALL HEART EMBROIDERED CARDIGAN
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MARCIE DENIM DRESSMARCIE DENIM DRESS
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So there you have it, a collection that brings the timeless charm of Parisian cafe culture to life through a vivid palette and a range of flattering, feminine feel-good styles to welcome in the warmer seasons.  


While you’re here, why not take a look at our other new collection stories on our Inspiration page to find the palette that speaks to you? Find your sensational spring style with Joe Browns newest collections to live a colourful life! 


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