Your Shopping Bag

Discover our NEW Summer Collections | Shop Women’s | Shop Men’s | Shop Homeware Discover our NEW Summer Collections
Shop Women’s | Shop Men’s | Shop Homeware

PayPal Now Available | Shop Now

5* Feefo Customer Experience Rating | Learn More

Free UK Returns | Find Out More

Why We're Loving Floral Prints At Joe Browns



Timeless and elegant, floral prints are a spring/summer must-have that can be worn from season to season. From floral maxi dresses and skirts to flower graphic t-shirts with everyday jeans, you can unlock a whole world of floral possibilities for your capsule wardrobe.

Whether you incorporate beautiful ditsy prints in your summer skirts or go for head-turning accessories with intricate flower designs, there are plenty of ways to add a feminine floral touch to your style, so, let’s dive in and find out how you can bring flower power to your wardrobe.

TILLY SHIRT DRESSTILLY SHIRT DRESS
SELECT IMAGE TO SHOP
LILY PRINTED WRAP DRESSLILY PRINTED WRAP DRESS
SELECT IMAGE TO SHOP
AUTUMN VIBES PAISLEY DRESSAUTUMN VIBES PAISLEY DRESS
SELECT IMAGE TO SHOP

Florals Are Perfect For All The Seasons


Floral designs are the perfect choice for a sophisticated look that requires minimal effort to style but delivers maximum results. When we strut our stuff in florals we are bound to feel happy as flowers have a wonderful way of making us feel uplifted. When the cooler weather strikes, you may think florals are a little too vibrant but, on the contrary, they can truly brighten up those duller, chillier days. A cheerful floral look can bring sunshine to everyday styles, all year round.



Why Every Capsule Wardrobe Needs a Touch of Floral


With the popularity of florals certainly not slowing down any time soon, there is no reason you can’t wear floral prints for any occasion. With layers of flowery possibilities for some fun all year round, from enjoying the cooler nights in a floral jumper or going for a picnic in the park in a tropical print tunic, floral clothing pieces are a statement must-have in women’s fashion

Here’s how you can wear floral each season of the year:



WINTER SUN DRESSWINTER SUN DRESS
SELECT IMAGE TO SHOP
STRIKING SHIRT DRESSSTRIKING SHIRT DRESS
SELECT IMAGE TO SHOP

Fabulous florals in the sunshine


Show off your vibrant personality through the summer season when you flaunt your figure in bright, floral prints. When the sun is shining you want to look and feel great in that perfect floral midi dress or flowery print floaty skirt. Floral prints are also an absolute dream for rocking that eye-catching wedding guest look. Add a touch of elegance and sophistication without feeling the heat in a flowing boho-style floral dress, perfect for dressing up for an al fresco dinner date or dressing down for a sunny stroll along the shores.


OUT OF THE BLUE JERSEY DRESSOUT OF THE BLUE JERSEY DRESS
SELECT IMAGE TO SHOP
SPRING GREENS DRESSSPRING GREENS DRESS
SELECT IMAGE TO SHOP

Spring into floral prints


Floral is perfect for that smart yet casual spring outfit. Nothing says ‘spring has sprung’ more than floral patterns in pretty pastel colours. Choose bright, alluring designs, in beautiful yet subtle colourways. Infuse floral print design into your spring wardrobe with a cute floral maxi skirt or floral denim shorts. For those cooler spring evenings, build your outfit around a floral pattern dress that covers your arms and legs or just throw on a cardigan to complete the look - you can’t go wrong!


RAVISHING JERSEY WRAP DRESSRAVISHING JERSEY WRAP DRESS
SELECT IMAGE TO SHOP
ELLE PRINTED SATIN DRESSELLE PRINTED SATIN DRESS
SELECT IMAGE TO SHOP

Embrace the floral colours of autumn


Just because the temperature is starting to drop, it doesn’t mean your style has to as well. Transition into the cool weather with some stylish floral jersey pants - they're a great way to still look fabulous even when you have to cover up to beat the chill. Or why not opt for some daisy print jeans for a great transitional style? Paired with a neutral blazer, you can look chic for any autumn occasion whether you’re popping into the office or heading off on a weekend adventure.


STUNNING SATIN SKIRTSTUNNING SATIN SKIRT
SELECT IMAGE TO SHOP
ELEGANTLY FLORAL COATELEGANTLY FLORAL COAT
SELECT IMAGE TO SHOP

Wrap up in floral designs


When it comes to wearing fabulous florals in winter, it's all about nailing those layered looks. With some clever touches such as choosing more subtle, muted colours and patterns you can take away the summer edge of a floral outfit. Go for simple prints, like our ditsy print dungarees - perfect for layering up during the colder months. Simply pair a floral maxi dress with some warm tights and a sophisticated jacket to look the part whilst staying toasty warm.


How To Add Floral Prints To Your Wardrobe 


Floral and botanical patterns are a beautiful and colourful way to add some style to your summer fashion. Plus what better way to brighten every day than to add some floral styles to your summer wardrobe? You can add floral prints to your everyday clothing in many ways, ranging from colourful and bold to simple and elegant.


OPULENCE EMBROIDERED VELVET BOOTSOPULENCE EMBROIDERED VELVET BOOTS
SELECT IMAGE TO SHOP
DIVINE DECADENT BOOTEESDIVINE DECADENT BOOTEES
SELECT IMAGE TO SHOP

For the one who loves to accessorise


A simple way to inject floral prints into your style is by adding accessories. From adding a pair of statement flower earrings to a daisy chain necklace, you can add a blooming beautiful touch to any outfit. Finish off any look with an elegant flower print scarf to help beat the evening chill or add a botanical twist to your summer style with a gorgeous floral purse. Another perfect accessory is a ditsy print hairpiece to add a subtle floral flair to your look, no matter what you are wearing.


THE LUCY QUILTED JACKETTHE LUCY QUILTED JACKET
SELECT IMAGE TO SHOP
BOHO DREAMS TUNIC DRESSBOHO DREAMS TUNIC DRESS
SELECT IMAGE TO SHOP

For the one who loves to take risks


Why don’t you mix up your glamorous flower patterns and prints? Be bold and daring and start wearing an abundance of different prints together (just remember to stick with the same colourways and hues so you don’t get a clash!). Pair a delicate ditsy mustard blouse with a classic pair of denim jeans with a floral twist, boots and your favourite handbag - you can’t go wrong when you feel fabulous!


AUTUMN WALKS PRINTED DRESSAUTUMN WALKS PRINTED DRESS
SELECT IMAGE TO SHOP
GOLDEN SUNSET TUNIC DRESSGOLDEN SUNSET TUNIC DRESS
SELECT IMAGE TO SHOP

For the one that is hesitant to try something new


If you are looking to ease your way into florals and blooming prints, you should begin with simple flowery patterns in complementing colour palettes. Opt for a subtle ditsy print - minimalist but pretty - perfect when paired with some laid-back jeans or a trendy denim skirt. The more comfortable you feel wearing florals, the more adventurous you’ll be when picking bold floral designs.


FABULOUS FLORAL DRESSFABULOUS FLORAL DRESS
SELECT IMAGE TO SHOP
PENELOPE RUFFLE JERSEY DRESSPENELOPE RUFFLE JERSEY DRESS
SELECT IMAGE TO SHOP

For the fabulous fashionista


Make a long-lasting impact with big and bold floral prints. If you’re a fashion-forward trendsetter you’ll mix your floral prints and love wearing them head-to-toe. From hues of pretty pink to tropical-themed maxi dresses, you can’t go wrong with wearing eye-catching floral designs all year round. Take a leaf out of the Joe Browns style book and try experimenting with your floral looks.


Joe Browns Tips: The Best Ways To Wear…


Check out our top tips for styling our favourite Joe Browns floral clothing pieces.



JOES FAVOURITE JERSEY DRESSJOES FAVOURITE JERSEY DRESS
SELECT IMAGE TO SHOP
TIA PRINTED DRESSTIA PRINTED DRESS
SELECT IMAGE TO SHOP

Women's flirty floral dresses


What you pair a floral dress with is pivotal for your overall look. Pairing floral prints with neutral shoes and a blazer, in colours such as black, beige, white or nude, will truly complement the fabulous floral print. From your shoes to your accessories, adding a chic touch of neutral shades will ensure the floral print dress is balanced and in harmony with your style.


SASSY FLORAL SKIRTSASSY FLORAL SKIRT
SELECT IMAGE TO SHOP
RUFFLE WRAP SKIRTRUFFLE WRAP SKIRT
SELECT IMAGE TO SHOP

Fabulous floral print skirts


There are an abundance of ways to style your floral print skirts. Pair a flowy tropical print skirt with a simple crop top for a stylish look. Pick out a solid-coloured tee or cardigan that matches one of the colours within the print, finished off with beach-ready sandals and a pair of shades - you’ll be so ready for a day in the sun!


VIBRANT FLORALS TUNIC DRESSVIBRANT FLORALS TUNIC DRESS
SELECT IMAGE TO SHOP
SCARF PRINT TUNIC DRESSSCARF PRINT TUNIC DRESS
SELECT IMAGE TO SHOP

Trendy Tropical Tunics


You will always stand out in our stylish ladies’ tunic tops. They are amazingly flattering and come in a variety of prints and patterns. Simply style your tunic top with classic denim for a laid-back look or dress them up with a flowing maxi skirt. Whether you’re layering up for winter or want to stay cool in summer, trendy tunics are an essential part of your wardrobe.

 


Add A Touch Of Floral To A Man's Wardrobe With Fun Shirts


When it comes to wearing a men’s floral shirt, they are best paired with classic jeans, a crisp pair of shorts or comfy chinos or cargo pants. Opt for straight-fit shorts, and a classic white tee and then throw on your tropical-themed shirt to help beat the chill on a cool summer's eve. From floral short sleeve shirts perfect for summer to smarter button-up dress shirts, you can inject some floral flair, whatever the occasion!



POP OF COLOUR SHIRTPOP OF COLOUR SHIRT
SELECT IMAGE TO SHOP
COOL CAREFREE SHIRTCOOL CAREFREE SHIRT
SELECT IMAGE TO SHOP
COOL IN FLORAL SHIRTCOOL IN FLORAL SHIRT
SELECT IMAGE TO SHOP
FUNKY FLORAL SHIRTFUNKY FLORAL SHIRT
SELECT IMAGE TO SHOP

Looking For More Joe Browns Seasonal Style Tips? 


Show off your favourite florals with us on Facebook and Instagram, and be sure to check out our Inspiration page for more seasonal style tips. 


Get your daily style fix from Joe Browns. With original design inspiration, great outfit ideas and a little fun along the way...


Every season has a story to tell – but it’s the boutique items that the limelight shines the most on. Come along while we talk you through our design process and showcase our top picks from the Autumn/Winter collection.


Fancy trying something new this autumn? With this 5-minute style guide, find out all the top secrets about styling Geometric prints to dip your toes into something new.  


Prepare for the first look into the NEW autumn womenswear collection at Joe Browns. With 9 collections to marvel at, discover the beauty of embracing autumn with the styles to take you through every season.