Joe Browns turned 21 this month and to celebrate such a momentous occasion we did what we do best – we partied like it was 1998!

For all the lovely folk here at JB HQ, the celebrations started early, kicking off the party with pizza, cake, glitter and fizz in the office – the perfect way to get into the party mood!




Shout out to our web guru Haris for the awesome Birthday cakes. He unleashed his inner Bake Off contestant, winning us over with an Oreo and hazelnut cake, followed by a delicious vanilla and white chocolate creation!




The dress code was ‘fabulous’, so we rocked our best threads with some serious flair.

On arriving at a wonderful party venue, scouted by our very own Lizzy and Loz, we were greeted with a lovely glass of bubbly and boogied well into the early hours!




Don’t we all scrub up well!


Later into the evening came the awards, the most prestigious being for Prom King and Queen, titles aptly won by our very own Joe Browns lovebirds Rachel and Jake!



If you know us, you’ll know we didn’t let the celebrations end there! We continued our partying in both our York Outlet and Meadowhall stores so our amazing customers could get in on the action too!



There was plenty of free fizz on arrival in both stores and plenty of props to snap a selfie…



… what’s a party without some sweets treats?!



…and not forgetting the free goody bags! Our first 100 customers in each store were treated to a Joe Browns bag of mystery goodies.




Fizz and shopping… if that’s not a dream come true we don’t know what is!




We had the most incredible time celebrating, and for all our lovely customers who partied with us in our York and Meadowhall store, we hope you did too! Thanks for being awesome and helping us reach this incredible milestone – it feels great being 21!