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How to Find Your Own Unique Style

Do your outfits showcase your style? Does your wardrobe really represent you? Or do your clothes fail to flaunt your unique personality?

Whether you love to have fun with fashion or if comfort is key, we believe everybody should feel their most fabulous selves. After all, you deserve to cultivate a look that’s truly you!  

Get ready to set your wardrobe woes aside as we’ve got the Joe Browns’ know-how to help you find your signature style!

Joe Browns How to Find Your Own Unique StyleJoe Browns How to Find Your Own Unique Style

Assess Your Current Clothing

Just like your fingerprint, your sense of style is unique to you. Discovering your true taste requires more than learning how to put an outfit together or finding clothes you like; it’s about identifying who you are and dressing in a way that makes you feel like you!


If your current clothes don’t make you feel this way, then get ready to do something about it. After all, you should be excited by what you see in your wardrobe!


To start, open up those crammed cupboards and wade through your wardrobe until you find a few pieces that you feel reflect your identity. When doing this, forget restricting yourself to a particular cut or colour; have fun, experiment and invest in yourself.

Don’t Put Yourself in a Box

Break away from the box of uninspired style labels and stop limiting yourself on the things you can wear. It’s important to remember that the only restrictions around your clothing have been created by yourself, so it’s time to step out of your style rut and look around for inspiration. 

Why can’t you be feminine and sporty? Or boho and sophisticated? Pair a relaxed blouse with your staple skinny jeans and finish the outfit off with a pair of cute sandals or heels. You can even add a touch of fringing to your outfit with some tassel style earrings and accessories to really achieve that sophisticated boho chic!

Boho Babe TopBoho Babe Top
Jazzy Jacquard JacketJazzy Jacquard Jacket

Invest in Key Pieces To Put Together an Outfit

There are some wardrobe essentials that are worth spending your hard earned money on. Why? Because these items will feel uniquely you, last a long time and you’ll adore seeing them in your wardrobe. Remember, fashion is all about being comfortable in what you wear and finding your unique signature style!

The perfect coat that will add your personality to any outfit is a must, so splurge on a high-quality, timeless design and you’ll want to put iy on year after year. While the perfect fitting versatile black trousers are another wardrobe essential that will make you feel confident; wear with a classic button down for a day in the office or slip on a silky blouse for an evening dinner.

Forget Following Trends

Fast fashion in today, bin tomorrow! Trends come and go, and even though your style may change over time, ultimately it should reflect who you are as an individual. Learning how to embrace style but not be defined by it means you’ll feel confident and be able to fully express yourself through your wardrobe! 

Forget about having to own the current “it” pieces of clothing from the runways and instead find your voice to begin your own fashion footprint. For example, a easy to wear, comfortable black jumpsuit will never go out of style and it looks perfect dressed up or down, for each and every occasion!

Black JumpsuitBlack Jumpsuit
Joe Browns Western Bootcut JeansJoe Browns Western Bootcut Jeans

Focus on You and Your Personal Style

Forget what others think and about following the fashion train; it’s time to dress the way you want! By following your gut, you can create outfits that make you feel confident and consequently you look amazing, too!

Whether you prefer skinny jeans and a comfy knit or love patterned skirts and tops, you’re the one wearing them, so your clothes have to speak to you! Have fun with your clothes by swapping out your skinny jeans for a pair of bootcut jeans — this is the perfect way to play around with your silhouette and find new ensembles within your comfort zone!

Investigate Your Old Looks To Find Clothes You Like

Take a trip down memory lane and scrutinize your old photos (yes even the photos from when that haircut didn’t look quite how you imagined!). Are there any long-lasting themes in your outfits? Do you still reach for the same colours when you’re out shopping? Or do you love the way you look in certain clothing items? If yes, then these are the items you need to invest in!

Alternatively, store your most loved and worn clothes in a different area in your wardrobe. This will help you pinpoint your essentials and give you a foundation for building your own unique style. Perhaps you reach for the same knitwear every day, and if so, explore different options you can pair them with; why not tuck your jumper into a midi skirt or wear over the top of a dress?

Women's KnitwearWomen's Knitwear
Tantalising Printed SkirtTantalising Printed Skirt

Look Away From The Catwalk

Are you stuck trying to find clothes you like? Then think classic and timeless! Forget what’s coming next and look at what’s strutting down the catwalk season after season; this is an amazing way to find out what styles will continue to work for years to come!

Think Audrey Hepburn the little black dress, oversized white shirt and the trench coat all still wardrobe essentials many years later! These are the styles and colour combinations that will never go out of fashion and could be the perfect way for you to find your own unique signature look.

Don’t Be Afraid To Say Goodbye

We all have items in our wardrobes that we’ve never worn sometimes they even still have the tags on! Maybe it’s a dress you think looks great on everybody else, or a top that just doesn’t feel quite you. In order to find your signature style, you need to learn when to say yes and no to high-fashion items.

With trends forever coming in and out of style, finding clothes that reflect you can be difficult. Regardless of the season’s latest must-haves, you should never keep anything in your wardrobe that doesn’t suit your style, makes you feel uncomfortable or bad about yourself. After all, we all deserve to feel remarkable in our clothes!

Joe Browns How to Find Your Own Unique StyleJoe Browns How to Find Your Own Unique Style
Beachy Keen Maxi DressBeachy Keen Maxi Dress

Find Your Formula

Find your unique formula that fits the time you’re at in your life. Whether you adore dresses or love wearing jeans and a t-shirt, it’s all about diversifying your wardrobe within the realms of your comfort styling zone. 


Fill your wardrobe with pretty floral dresses if that’s your thing; or collect a whole rail of brightly coloured tunics and blouses to pair with your favourite jeans and skirts. Choosing the same silhouettes and cuts of clothing isn’t a bad thing, it just means you have your unique style fully figured out. 


Remember: Your wardrobe should be an emblem of you, and you should love what you see every day!

Have you figured out your own unique style? Or are you still on the search for those key items in your wardrobe? Bookmark our inspiration section for our latest outfit ideas!